The energy was electric as customers lined up to celebrate H&M’s arrival in Brazil, marked by the simultaneous opening of its first store at Shopping Iguatemi in São Paulo and the launch of its e-commerce platform, hm.com.br. This marks the first time the company has introduced both physical and digital presence in a new market simultaneously.

“Launching our first store and online on the same day is a historic moment for H&M, and I’m so excited we have finally arrived. Bringing H&M to Brazil is more than a launch — it’s about building a lasting connection with a country that inspires us. We’re here to celebrate creativity and self-expression, offering fashion and quality at the best price in a sustainable way to our customers in Brazil”. Daniel Erver, CEO, H&M Group.

H&M has officially entered Brazil with the opening of its first store at Shopping Iguatemi in São Paulo and the simultaneous launch of its e-commerce platform.
CEO Daniel Erver called it a historic moment, while local leaders highlighted the warm reception.
The launch marks H&M’s dual physical and digital debut, bringing fashion and sustainability to Brazilian customers.

“The enthusiasm and warm welcome we’ve received from Brazilian customers has been truly inspiring. We are thrilled to finally bring the H&M experience to São Paulo and look forward to connecting with our customers across the country”. Joaquim Pereira, Country Manager, H&M Brazil.

“Opening the doors of our Iguatemi store today was a dream come true. Seeing the excitement on our customers’ faces was unforgettable”. Renata Grima, Store Manager, H&M Iguatemi.

Fibre2Fashion News Desk (RM)

Dutch manufacturers expressed less negative sentiment in August than it was in July, according to Statistics Netherlands (CBS). Producer confidence rose to -2.2 in August, up from -4.9 in July. Manufacturers were more positive about expected output for the next three months and less negative about their current stocks and order positions.

However, producer confidence in August remains below the 20-year average of -1.3. It reached an all-time high (10.4) in October 2021 and an all-time low (-31.5) in April 2020.

Dutch producer confidence improved to -2.2 in August from -4.9 in July, driven by more optimism about future output and less negativity around stocks and orders, according to CBS.
However, confidence remains below the 20-year average.
Most sectors stayed negative, except ‘other industries’.
Textiles and clothing worsened. Manufacturing output in June was down 0.2 per cent year-on-year.

Manufacturers’ assessment of expected output for the next three months was more positive than it was in June. They were also less negative about their current stocks of finished products and order positions. Manufacturers who anticipated an increase in output over the next three months outnumbered those expecting a decrease.

However, two other component indicators were negative. Manufacturers were more likely to indicate that their order position was weak rather than strong for the time of year, and more manufacturers described their current stock of finished products as large rather than small.

Confidence was negative in almost all industrial sectors. Only manufacturers in ‘other industries’ (such as repair and installation of machinery and furniture) were positive in August. However, manufacturers in textiles and clothes sector declined further to -7.2 in August from -5.1 in July.

In June, the calendar-adjusted output of the Dutch manufacturing sector was 0.2 per cent lower than it was in June 2024. Manufacturing output fell by 0.1 per cent relative to May, after adjusting for seasonal and calendar effects.

Fibre2Fashion News Desk (RR)