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Trump’s threats against late-night TV could spell more trouble for advertisers

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Trump’s threats against late-night TV could spell more trouble for advertisers


A sign is displayed outside the El Capitan Entertainment Centre in Hollywood where the “Jimmy Kimmel Live!” show will be recorded on the first night the show will return to the ABC lineup on September 23, 2025 in Los Angeles, California.

Mario Tama | Getty Images

Late-night television has come under fire in recent months. That could leave advertisers and media companies, already clinging to what’s left on live TV, with an even smaller pool of options.

The recent upheaval in late-night programming — namely the cancellation of “The Late Show with Stephen Colbert” and the temporary suspension of “Jimmy Kimmel Live!” — has shown a spotlight on ratings and revenue for late-night standouts and spurred questions of political influence.

President Donald Trump, aggressively vocal about both Colbert’s and Kimmel’s bad fortune, has called for late-night shows on NBC hosted by Jimmy Fallon and Seth Meyers to be next on the chopping block.

The result is not just uncertainty for viewers, TV executives and show staffs, but a pall over an advertising category that’s long been a staple of live TV.

“Reaching a lot of people who are engaged because it’s live TV — or live-to-tape — is really important, and when you think about it from the media company’s perspective … the live moments are live sports on most given nights, the nightly news and late-night talk shows. That’s all you have,” said Kevin Krim, CEO of ad data firm EDO.

“To the people who think late night doesn’t matter, they’re not thinking about the economics and the goals and the incentives of both the advertisers and the media companies. They’re ignoring some of the strategic value of the ecosystem,” he added.

When Disney’s ABC pulled “Jimmy Kimmel Live!” off the air in September, it was unclear for days if or when the program would return. While Disney reinstated Kimmel less than a week later, more than 20% of the country still couldn’t watch the show for three additional days as two major broadcast station owners preempted the content.

Colbert’s show will end next year after CBS parent Paramount announced in July it wouldn’t renew the program, citing financial considerations. The company has yet to reveal plans to fill the timeslot or give it back to the affiliate network owner.

The fervor around Colbert’s upcoming cancellation caused a temporary ratings surge, and Kimmel’s suspension led the show to rake in millions of viewers upon its return — way above the average and a missed opportunity for advertisers in the markets where Kimmel was preempted.

Late-night draw

Traditional TV viewership has decreased as the audience opts for streaming. But live content still garners the biggest ratings, which includes late-night talk shows.

As a result, late-night shows remain a valuable time slot for advertisers, especially for a younger demographic.

“Late-night may not draw the same mass audiences it once did, but the viewers who tune in are highly intentional. For advertisers, that makes the space less about sheer scale and more about reaching a consistent, engaged community,” said Julie Clark, longtime ad industry executive and current senior vice president of media and entertainment at TransUnion.

“Jimmy Kimmel Live!” was considered among the top 10 of ABC’s best vehicles for advertising reach, with the show delivering 2.5% of the network’s total ad exposures, or 11.8 billion national TV impressions, according to ad measurement firm iSpot.

According to EDO, in order to generate as much ad impact as one ad in the late-night comedy broadcast programs — that’s Kimmel, Fallon, Meyers and Colbert — advertisers would need to air, on average, about four spots across competitive late-night programming this year. In this case, competitive late-night programming means everything aired on broadcast and cable TV, excluding the late-night hosts, during these time slots.

Brands launching new products still get their best success from live TV commercials, according to ad industry executives.

But advertisers have begun to cut back on ad spending in the face of macroeconomic headwinds and trade uncertainty. Recently, eMarketer and the Interactive Advertising Bureau each released reports projecting a pullback in ad spending, not just for TV but also digital and streaming, due to higher costs for companies brought on by tariffs.

As advertisers trim spend and Trump puts late night in his crosshairs, the costs of these TV programs are coming under the microscope.

Weighing the costs

Media companies’ priorities have shifted to building out their streaming platforms in a push for profits. Pay TV networks still make the majority of the profits, but that number is shrinking.

“Generally speaking, viewership of late night talk shows has been low compared to what they once were, but it’s less about a specific host or show and more about the shift in how people consume television,” said Vicky Chang, vice president of media at Tatari, a TV ad platform.

Paramount said in July its move to end Colbert was “purely a financial decision against a challenging backdrop in late night.” Kimmel’s show will face another test when his contract comes up in 2026.

“Late-night TV and daytime morning shows used to be two of the most profitable areas of TV, more so than sports because of the big sports rights fees. Networks typically made a huge amount of money,” said Jonathan Miller, longtime senior media industry executive who serves as CEO of Integrated Media. “Initially late-night shows weren’t very expensive, but the costs have gone up. But ratings have declined so it’s less profitable – and hosts still want a lot of money.”

The focus for media companies is increasingly on content that guarantees big live audiences — by and large, live sports. This has led to hefty spending on sports rights over other kinds of content.

Weeks after Colbert said this season would be his final, the newly merged Paramount Skydance announced a $7.7 billion media rights deal with UFC. ABC parent Disney and NBCUniversal last year signed a new media rights deal with the NBA worth $77 billion over 11 years.

Media companies are also facing the daunting cost of rising political pressure.

Trump and Federal Communications Commission Chair Brendan Carr have ramped up scrutiny of media companies during the president’s second term in office.

Last year ABC News agreed to pay $15 million toward Trump’s presidential library to settle a lawsuit over comments by TV anchor George Stephanopoulos that Trump called defamatory. And this summer Paramount agreed to pay $16 million to settle a lawsuit over the editing of a CBS “60 Minutes” interview with then-Vice President Kamala Harris.

Weeks after that settlement, Paramount and Skydance won federal approval for their long-awaited merger.

Colbert later referred to Paramount’s settlement as a “big fat bribe” during one of his show’s opening monologues. Soon after, the company announced the future end date of the late-night show.

Disney’s suspension of Kimmel came on the heels of comments by the FCC’s Carr that suggested affiliate ABC stations could lose their broadcast licenses if they aired content that was against the “public interest.” Trump made a similar threat regarding the broadcast networks that he said are “against” him.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.



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Major UK supermarket to stop selling mackerel in coming weeks

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Major UK supermarket to stop selling mackerel in coming weeks


Waitrose is set to remove mackerel from its shelves amid escalating concerns over unsustainable fishing practices.

The retailer said that it is the first major UK supermarket to suspend sourcing of the popular fish.

It said that fresh, chilled, and frozen mackerel, primarily sourced from Scottish waters, will be unavailable to shoppers by 29 April. Tinned varieties will follow once the current stock is depleted.

Conservationists are welcoming the move and urging other supermarkets to follow suit.

The measure comes as governments have repeatedly failed to implement catch limits recommended by scientists, jeopardising the long-term viability of mackerel stocks.

The International Council for Exploration of the Sea (ICES) has issued stark warnings, advising a 70 per cent reduction in catches for 2026 across all regional mackerel stocks compared to 2025’s recommended levels.

With the stock consistently fished above sustainable thresholds, this translates to a 77 per cent cut on the 755,143 tonnes scientists estimated would be caught in 2025.

Mackerel’s sustainability rating has worsened in the face of overfishing (Alamy/PA)

Overfishing has resulted in depleting mackerel stocks in the north-east Atlantic, with Ices saying the species, and the wider fishing industry, could face long-term risks unless countries stick to recommended catch limits.

Waitrose said the decision in December by four of the coastal states which fish mackerel to cut catches by 48 per cent was a step forward, but did not meet Ices advice.

North-east Atlantic mackerel will no longer meet the supermarket’s responsible sourcing requirements in line with the Sustainable Seafood Coalition codes of conduct, the retailer said.

Jake Pickering, head of agriculture, aquaculture and fisheries at Waitrose, said: “By suspending sourcing of mackerel at Waitrose we are reinforcing our ethical and sustainable business commitments, acting to tackle overfishing and protect the long-term health of our oceans and this crucial fish.

“Our customers trust us to source responsibly, and we are closely monitoring the fishery.

“We look forward to bringing mackerel back to our shelves once it meets our high sourcing standards.”

As alternatives, Waitrose is launching a new range of fish products including hot smoked herring, hot smoked peppered herring and hot smoked sweetcure seabass, all of which are Marine Stewardship Council (MSC) certified.

The retailer said it would also introduce MSC-certified frozen sardines from May as a sustainable replacement for frozen mackerel, and plans to become the first retailer to sell 100 per cent MSC tinned sardines.

Waitrose said it would maintain its relationship with its mackerel suppliers and its new supply of herring, seabass, sardines and trout will be sourced through current supplier partnerships.

But there is currently no predetermined time-frame as to when Waitrose will start sourcing mackerel again.

The International Council for Exploration of the Sea has issued stark warnings, advising a 70 per cent reduction in catches for 2026 across all regional mackerel stocks compared to 2025’s recommended levels

The International Council for Exploration of the Sea has issued stark warnings, advising a 70 per cent reduction in catches for 2026 across all regional mackerel stocks compared to 2025’s recommended levels (Alamy/PA)

Marija Rompani, director of ethics and sustainability at the John Lewis Partnership, said: “We believe sustainable food production must balance climate action, nature protection and responsible fish sourcing is fundamental to protecting our oceans.

“We will continue to work closely with suppliers and industry partners to support the recovery and responsible management of fish stocks.”

Charles Clover, co-founder of conservation charity Blue Marine Foundation, said mackerel – one of the largest remaining commercial fish stocks in the north-east Atlantic – had declined 75 per cent in the last 10 years because fishing nations, including the UK, had overfished it.

“They have put too little effort into the task of reaching agreement on a sharing arrangement – and some countries have been awarding themselves more quota than is justified by science,” he said.

“This crisis has been ignored for too long.

“We hope that this action by Waitrose sends it to the top of the political agenda. We call on other retailers to follow Waitrose’s example.”



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Rolls-Royce profits soar after major UK and US defence orders

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Rolls-Royce profits soar after major UK and US defence orders


Rolls-Royce has announced a significant surge in its annual profit, climbing by £1 billion, alongside an upgraded financial outlook for the coming years.

The engineering powerhouse attributed this robust performance to substantial military aircraft orders and burgeoning demand for powering data centres.

The company reported an underlying operating profit of £3.5 billion for 2025, marking a 40 per cent increase from the £2.5 billion achieved in the previous year.

Underlying revenues also surpassed £20 billion over the period, representing approximately a tenth’s rise compared to 2024.

This impressive growth was fuelled by strong profit and sales across its civil aerospace, defence, and power divisions.

Rolls-Royce highlighted particularly strong demand for its defence products, securing major orders throughout 2025. The firm stated its various business units are well-positioned to capitalise on “key global trends” in the years ahead.

Rolls-Royce has revealed its annual profit surged by £1 billion and upgraded its outlook for the years ahead (Paul Ellis/PA)

This included contracts worth more than £1.5 billion with the UK’s Ministry of Defence and the US’s Department of War for EJ200 and AE 2100 engines to power military aircraft.

New orders for the Eurofighter aircraft engines from Italy, Germany and Spain, as well as export agreements from Turkey, will drive production into the 2030s, it said.

Furthermore, Rolls-Royce said it was benefiting from growing demand for power generation, driven by data centres with revenues up by more than a third.

Rolls-Royce said it was now expecting underlying operating profits to increase to between £4.9 billion and £5.2 billion by 2028 following the strengthened financial performance in 2025.

This is significantly higher than the £3.6 billion to £3.9 billion range that it had previously been targeting.

Chief executive Tufan Erginbilgic said growth would not have been possible “before our transformation”, with the business making £600 million worth of cost savings since 2022.

Rolls-Royce said it was now expecting underlying operating profits to increase to between £4.9 billion and £5.2 billion by 2028 following the strengthened financial performance in 2025

Rolls-Royce said it was now expecting underlying operating profits to increase to between £4.9 billion and £5.2 billion by 2028 following the strengthened financial performance in 2025 (REUTERS)

“With our new capabilities and mindset, we have navigated challenges from supply chain to tariffs, and delivered a strong performance in 2025, all while we built the foundations for significant growth for years to come,” he said.

“Based on our 2026 guidance, we expect to deliver underlying operating profit within the prior mid-term guidance range two years earlier than planned.

“Beyond the mid-term we continue to see significant growth from existing businesses as well as from new business opportunities.”



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Gold Could Hit 7500 Per Ounce: Gold in ‘structural repricing phase’, could hit $6,000 in 12 months: Report – The Times of India

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Gold Could Hit 7500 Per Ounce: Gold in ‘structural repricing phase’, could hit ,000 in 12 months: Report – The Times of India


Gold’s long-term outlook remains bullish as global de-dollarisation, rising fiscal stress and escalating geopolitical tensions reshape the global financial order, according to a report by Motilal Oswal Financial Services Ltd (MOFSL).In its latest Precious Metals Quarterly Report, the brokerage said gold prices crossed the $5,000 per ounce mark in early 2026, marking one of the strongest long-term bull phases in modern history.The firm said gold has entered a “structural repricing phase,” signalling the beginning of a new supercycle rather than a short-term cyclical rally.

Target of $6,000 in 12 months, $7,500 medium term

MOFSL expects Comex gold to settle towards $6,000 per ounce — equivalent to around Rs 1.85 lakh per 10 grams domestically — over the next 12 months. It also sees the potential for prices to move towards $7,500 per ounce in the medium term if geopolitical and fiscal pressures intensify.“The long-term outlook for gold remains positive. As global reserves gradually diversify away from dollar-centric assets and physical supply remains constrained, gold prices are likely to stay supported around and above $5,000 per ounce,” Navneet Damani, head of research, Commodities, Motilal Oswal Financial Services Ltd, said, as quoted by news agency PTI.Damani added that the current cycle is being driven not just by inflation, but by confidence — or the lack of it — in fiscal and monetary systems.

Gold rises despite positive real rates

The report highlighted that gold continued to climb even when real interest rates were positive between 2023 and 2025 — a period when prices would typically decline.This trend indicates that investors are increasingly worried about mounting global debt levels and the long-term stability of fiscal and monetary frameworks.“Gold’s strength despite positive real interest rates shows a clear shift in investor thinking. Real returns are increasingly seen as temporary and policy-driven, which reduces the cost of holding gold and strengthens its role as a safeguard against broader financial risks,” Manav Modi, analyst – commodities, MOFSL, said.

Geopolitical tensions, supply constraints add support

According to the report, rising geopolitical tensions in Eastern Europe, the Middle East and Asia, along with renewed trade tensions and tariff-related disruptions, have heightened inflation and currency volatility, making gold more attractive as a neutral and reliable asset.Damani noted that as fiscal stress increases and questions emerge over monetary independence, gold’s role as non-sovereign money has gained prominence, leading to a structural shift in demand.The brokerage also pointed to tight global physical supply conditions supporting prices. Limited mine output, shrinking inventories across major exchanges and rising production costs have kept precious metal prices elevated.

Domestic demand and central bank buying

On the domestic front, rupee depreciation and strong retail demand have further supported gold prices. Exchange-traded funds (ETFs) have seen renewed inflows after years of decline, the report said.Central banks have remained consistent buyers, adding around 1,000 tonnes of gold annually for four consecutive years as part of efforts to diversify reserves and reduce reliance on dollar-based assets.Overall, MOFSL expects gold to remain well supported over the long term, driven by reserve diversification, constrained supply growth and ongoing global economic and geopolitical uncertainty.



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