Business
Trump’s threats against late-night TV could spell more trouble for advertisers
A sign is displayed outside the El Capitan Entertainment Centre in Hollywood where the “Jimmy Kimmel Live!” show will be recorded on the first night the show will return to the ABC lineup on September 23, 2025 in Los Angeles, California.
Mario Tama | Getty Images
Late-night television has come under fire in recent months. That could leave advertisers and media companies, already clinging to what’s left on live TV, with an even smaller pool of options.
The recent upheaval in late-night programming — namely the cancellation of “The Late Show with Stephen Colbert” and the temporary suspension of “Jimmy Kimmel Live!” — has shown a spotlight on ratings and revenue for late-night standouts and spurred questions of political influence.
President Donald Trump, aggressively vocal about both Colbert’s and Kimmel’s bad fortune, has called for late-night shows on NBC hosted by Jimmy Fallon and Seth Meyers to be next on the chopping block.
The result is not just uncertainty for viewers, TV executives and show staffs, but a pall over an advertising category that’s long been a staple of live TV.
“Reaching a lot of people who are engaged because it’s live TV — or live-to-tape — is really important, and when you think about it from the media company’s perspective … the live moments are live sports on most given nights, the nightly news and late-night talk shows. That’s all you have,” said Kevin Krim, CEO of ad data firm EDO.
“To the people who think late night doesn’t matter, they’re not thinking about the economics and the goals and the incentives of both the advertisers and the media companies. They’re ignoring some of the strategic value of the ecosystem,” he added.
When Disney’s ABC pulled “Jimmy Kimmel Live!” off the air in September, it was unclear for days if or when the program would return. While Disney reinstated Kimmel less than a week later, more than 20% of the country still couldn’t watch the show for three additional days as two major broadcast station owners preempted the content.
Colbert’s show will end next year after CBS parent Paramount announced in July it wouldn’t renew the program, citing financial considerations. The company has yet to reveal plans to fill the timeslot or give it back to the affiliate network owner.
The fervor around Colbert’s upcoming cancellation caused a temporary ratings surge, and Kimmel’s suspension led the show to rake in millions of viewers upon its return — way above the average and a missed opportunity for advertisers in the markets where Kimmel was preempted.
Late-night draw
Traditional TV viewership has decreased as the audience opts for streaming. But live content still garners the biggest ratings, which includes late-night talk shows.
As a result, late-night shows remain a valuable time slot for advertisers, especially for a younger demographic.
“Late-night may not draw the same mass audiences it once did, but the viewers who tune in are highly intentional. For advertisers, that makes the space less about sheer scale and more about reaching a consistent, engaged community,” said Julie Clark, longtime ad industry executive and current senior vice president of media and entertainment at TransUnion.
“Jimmy Kimmel Live!” was considered among the top 10 of ABC’s best vehicles for advertising reach, with the show delivering 2.5% of the network’s total ad exposures, or 11.8 billion national TV impressions, according to ad measurement firm iSpot.
According to EDO, in order to generate as much ad impact as one ad in the late-night comedy broadcast programs — that’s Kimmel, Fallon, Meyers and Colbert — advertisers would need to air, on average, about four spots across competitive late-night programming this year. In this case, competitive late-night programming means everything aired on broadcast and cable TV, excluding the late-night hosts, during these time slots.
Brands launching new products still get their best success from live TV commercials, according to ad industry executives.
But advertisers have begun to cut back on ad spending in the face of macroeconomic headwinds and trade uncertainty. Recently, eMarketer and the Interactive Advertising Bureau each released reports projecting a pullback in ad spending, not just for TV but also digital and streaming, due to higher costs for companies brought on by tariffs.
As advertisers trim spend and Trump puts late night in his crosshairs, the costs of these TV programs are coming under the microscope.
Weighing the costs
Media companies’ priorities have shifted to building out their streaming platforms in a push for profits. Pay TV networks still make the majority of the profits, but that number is shrinking.
“Generally speaking, viewership of late night talk shows has been low compared to what they once were, but it’s less about a specific host or show and more about the shift in how people consume television,” said Vicky Chang, vice president of media at Tatari, a TV ad platform.
Paramount said in July its move to end Colbert was “purely a financial decision against a challenging backdrop in late night.” Kimmel’s show will face another test when his contract comes up in 2026.
“Late-night TV and daytime morning shows used to be two of the most profitable areas of TV, more so than sports because of the big sports rights fees. Networks typically made a huge amount of money,” said Jonathan Miller, longtime senior media industry executive who serves as CEO of Integrated Media. “Initially late-night shows weren’t very expensive, but the costs have gone up. But ratings have declined so it’s less profitable – and hosts still want a lot of money.”
The focus for media companies is increasingly on content that guarantees big live audiences — by and large, live sports. This has led to hefty spending on sports rights over other kinds of content.
Weeks after Colbert said this season would be his final, the newly merged Paramount Skydance announced a $7.7 billion media rights deal with UFC. ABC parent Disney and NBCUniversal last year signed a new media rights deal with the NBA worth $77 billion over 11 years.
Media companies are also facing the daunting cost of rising political pressure.
Trump and Federal Communications Commission Chair Brendan Carr have ramped up scrutiny of media companies during the president’s second term in office.
Last year ABC News agreed to pay $15 million toward Trump’s presidential library to settle a lawsuit over comments by TV anchor George Stephanopoulos that Trump called defamatory. And this summer Paramount agreed to pay $16 million to settle a lawsuit over the editing of a CBS “60 Minutes” interview with then-Vice President Kamala Harris.
Weeks after that settlement, Paramount and Skydance won federal approval for their long-awaited merger.
Colbert later referred to Paramount’s settlement as a “big fat bribe” during one of his show’s opening monologues. Soon after, the company announced the future end date of the late-night show.
Disney’s suspension of Kimmel came on the heels of comments by the FCC’s Carr that suggested affiliate ABC stations could lose their broadcast licenses if they aired content that was against the “public interest.” Trump made a similar threat regarding the broadcast networks that he said are “against” him.
Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.
Business
‘Side Hustle Generation’: Over 50% Of US Gen Z Opting For Extra Gigs Amid Economic Uncertainty
Last Updated:
At least 57% of Gen Z in the US now have side gigs, from retail to gig work, amid economic uncertainty and concerns over the impact of AI on jobs.
Gen-Z is the first generation for whom a 9-to-5 job isn’t essential for achieving financial success. (AI-Generated Image)
Amid widespread economic uncertainty, more than half of the Gen Z population in the United States is opting for side gigs to navigate the job market and for extra cash.
At least 57% of Gen Z in the US now have side gigs, compared to 21% of boomers and older, according to The Harris Poll, which dubbed them “America’s first true ‘side hustle’ generation.”
Most of them are picking up side hustles, from retail to gig work, for extra cash. Younger people “want to work [and] find success, but many of them just feel disillusioned with the opportunities to get there through the traditional career ladder,” Glassdoor chief economist Daniel Zhao told Axios.
Role Of AI
In an August report, Glassdoor researchers said that some of the youths are chasing creative or entrepreneurial goals. Moreover, AI and other technological advances have made it easier for professionals to monetise their skills and passions.
“We’re witnessing a true side hustle generation where work identity lives outside of traditional employment. Additional commentary and research also shows that there’s a growing number of Employee+ workers who diversify income streams without abandoning job security,” Glassdoor said.
“For Gen Z, the day job funds the passion project. Work pays the bills, but identity and fulfilment can come from entrepreneurial pursuits, creative endeavours, or social causes they care about,” it added.
Why Are Gen-Z Opting For Side Gigs?
One of the main reasons for this shift is job anxiety. Recent graduates are struggling to secure jobs, while those with them aren’t seeing the career growth they expect, according to Zhao.
Data shows that the financial optimism for college students has fallen to their lowest level since 2018, mostly due to concerns over unemployment and ‘AI-induced layoffs’. The advent of AI remains the most pressing concern among young workers.
As per The Harris Poll, Gen Z is the first generation for whom a 9-to-5 job isn’t essential for achieving financial success. Side hustles are not merely distractions or fallback options; they are central to Gen Z’s identity, offering creative, entrepreneurial, or activist outlets that main jobs cannot supply.
“It definitely makes me feel more financially secure,” Katie Arce, who works full-time in e-commerce and picks up shifts at a vintage clothing store in Austin, Texas, told Axios.
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January 11, 2026, 17:08 IST
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Business
EV adoptions gathers pace in 2025: Sales hit 2.3 million units; UP, Maharashtra lead sales – The Times of India
India sold were at 2.3 million units of electric vehicle in 2025, making up 8 per cent of all new vehicle registrations, according to a new report by the India Energy Storage Alliance, based on Vahan Portal data, cited by ANI. This boost was driven by incentives offered by the government and festive seasons. The majority portion of the sales were two-wheelers at 1.28 million units.The total registrations recorded in the overall passenger car market in the year 2025 stood at 28.2 million. Two-wheelers marked the most registrations 20 million registrations, while passenger cars were at 4.4 million and agricultural vehicles recorded 1.06 million. The recorded sales rose steadily throughout the year though slightly improved in the festival seasons due to GST benefits.Electric two-wheelers were the stars of the EV market, grabbing 57 per cent of sales. Three-wheelers came second with 0.8 million units (35 per cent), while four-wheelers logged 175,000 units. The report spotted good progress in electric delivery vehicles, especially in smaller commercial segments.Uttar Pradesh was at the forefront in this, with 400,000 units sold, taking an 18 percent market share in India’s EV segment. Maharashtra followed, with 266,000 units sold, contributing 12 percent to the segment, followed by Karnataka, with 200,000 units sold, contributing 9 percent to the market. The three accounted for over 40 percent in the country’s EV sales.Some smaller states recorded a very encouraging uptake of EVs. Delhi, Kerala, and Goa were able to reach an EV-to-ICE ratio of 14 percent, 12 percent, and 11 percent respectively. Meanwhile, states from the Northeast, Tripura, and Assam, achieved ratios of 18 percent and 14 percent, respectively.A major achievement was recorded in the three-wheeler segment, which attained a market penetration of 32 per cent. The government also created a record with their biggest ever order of electric buses—10,900 unit—valued at a massive Rs 10,900 crore through the PM E-DRIVE scheme.The report also stated that that while smaller vehicles led EV adoption, government efforts to electrify larger commercial vehicles and develop charging infrastructure were setting up India’s EV sector for continued growth beyond 2025.
Business
Inside GM’s new world headquarters: Modernized midcentury designs with artifacts, surprises from the American icon
A 1963 Chevrolet K20 pickup truck and a new Chevrolet Silverado EV sit outside General Motors’ new world headquarters on Jan. 6, 2026 in Detroit.
Michael Wayland | CNBC
DETROIT – Outside General Motors‘ new world headquarters, between the 12-story building and the city’s first new skyscraper in more than 30 years, sit two red Chevrolet pickup trucks.
One is a 1963 Chevrolet K20. The other is a new Silverado EV. The trucks, while part of a temporary holiday display, are symbolic of what’s inside the new global offices for the Detroit automaker: its past and present, woven together.
GM is occupying four of six office floors of the building and has filled them with artifacts, design nods and “Easter eggs” tied to the Detroit automaker’s history.
They range from a blueprint of GM’s iconic design dome and an early map of its nearby proving grounds to an interior wallpaper of 300 patented technologies and a decorative wall of cassette tapes with songs featuring the automaker’s brands as well playful references to executive stalwarts such as CEO Mary Barra and President Mark Reuss.
One of the centerpiece objects of GM’s new headquarters is the McCormick Speed Form, an aerodynamic wind-tunnel model developed at the Warren Technical Center.
Courtesy: GM
“Leadership asked when we were helping design the space to bring in some Easter eggs and details to represent who we are at GM, you know, honoring our culture and our history and our innovation,” Rebecca Waldmeir, GM industrial design architecture and experience manager, told CNBC during a tour of the new headquarters.
Other surprises include references to relevant Detroit streets, design influences from GM’s famed design campus in suburban Detroit and artwork and sculptures of its products.
Aside from the aesthetics, GM officials say the new offices will assist with collaboration and are more relevant to how the company expects its employees to work in a post-pandemic world. It will house executive offices and other corporate functions such as marketing, legal and finance.
“A headquarters really should be, at some level, a beacon for the culture of the company,” said David Massaron, GM vice president of infrastructure and corporate citizenship. “When you come in here, it should help people understand who we want to be.”
A wall inside GM’s new Detroit headquarters includes cassette tape cases featuring songs referencing the automaker’s brands and vehicles as well as custom ones featuring GM executives such as CEO Mary Barra and President Mark Reuss.
Michael Wayland | CNBC
From fortress to functionality
The new headquarters marks a significant square-foot reduction for the automaker’s corporate office — from a towering complex called the Renaissance Center along the city’s riverfront to just four floors, roughly 200,000 square feet, in the new building.
GM’s new HQ is less than a mile from the RenCen, as it’s commonly called, which has been a symbol for the city since, ironically, Ford Motor built the complex but decided not to make it its headquarters in the 1970s. GM purchased the building in 1996 as its third headquarters, all of which have been in the Motor City.
The RenCen is Detroit’s fortress, a 5.6-million-square-foot complex complete with a more-than-700-foot center tower surrounded by four 500-foot towers and two smaller adjacent ones.
GM’s new headquarters at the Hudson’s Detroit development in the city’s downtown.
Courtesy: GM
The complex is infamously difficult to get in and out of and to navigate. For much of its existence, it was surrounded by concrete barriers before a redesign around the turn of the millennium.
It has long been something of a physical permutation of GM’s historically siloed culture, which Barra has made a priority to change during her roughly 11-year tenure as CEO.
“The RenCen was designed in a different era, in a pre-Covid era where everybody went to work five days a week, everybody went to their desk,” Massaron said. “Particularly, in a post-pandemic world, you need office space that people want to come to, because we have options.”
GM’s roughly 50,000 U.S. salaried employees are currently required to work in-office Tuesday through Thursday, but the rules are more flexible than before regarding location and remote working.
The Renaissance Center (complex of skyscrapers with the Chrevrolet sign) by the Detroit River.
Roberto Machado Noa | Lightrocket | Getty Images
Most of the company’s new executive offices on the top floor of the building will be open for executives to use as they please, Massaron said. Only four of the offices will be permanently assigned to top GM executives, such as Barra and Reuss, he said.
GM declined to disclose how many employees are expected to regularly work at the new headquarters, saying foot traffic will fluctuate based on priorities and workflows. The company also declined to disclose financial details of its 15-year lease at the new headquarters.
The building complex, known as Hudson’s Detroit, is owned by a real estate company of Rocket Companies chairman and billionaire Dan Gilbert, who has been purchasing and renovating properties in Detroit for more than a decade.
Showroom, pickleball
Aside from the office areas and the executive floor, which all overlook an open atrium, GM also plans to open a semi-public space to display products and host events on the first floor of the building.
Other amenities include social gathering areas and lounges, food and beverage services and a pickleball court and recreation area.
A common area outside of the executive offices of GM’s new headquarters in downtown Detroit.
Michael Wayland | CNBC
GM’s new headquarters, which remains under construction, comes months after Ford christened a new 2.1-million-square-foot global HQ and product design and development center in nearby Dearborn, Michigan.
Ford’s new facility includes offices, design and industrial operations and a host of amenities such as a 160,000-square-foot dining area with eight “kitchen concepts,” multiple courtyards and other upgrades.
The notable difference in the size between GM’s and Ford’s new headquarters comes down to location, headcount and the automakers’ portfolios of offices and operations throughout the region.
A pickleball court and seating area inside the building that includes GM’s new headquarters in Detroit.
Michael Wayland | CNBC
GM, for example, has a vast technology and design center that occupies 710 acres in nearby Warren, Michigan. That campus houses more than 24,000 employees.
Massaron said GM didn’t feel it needed to create “a city within a city” for its new headquarters, because it’s actually “a building within a city.”
Here’s a look inside GM’s new world headquarters:
The entry of the executive floor inside GM’s new global headquarters in Detroit.
Michael Wayland | CNBC
The executive hallway of GM’s new headquarters in Detroit.
Courtesy: GM
One of a dozen or so executive offices inside GM’s new headquarters in downtown Detroit.
Michael Wayland | CNBC
One of a dozen or so executive offices inside GM’s new headquarters in downtown Detroit.
Michael Wayland | CNBC
The interior design draws inspiration from Eero Saarinen’s iconic GM Global Technical Center, incorporating golden
metallic finishes, wood feature walls, warm recessed lighting and a blend of clean linear geometries with subtle
curves.
Courtesy: GM
Patent wall graphics highlight 300 of more than 49,000
patents granted since the company’s founding in 1911.
Courtesy: GM
A wall of cassette tapes celebrates GM’s broad cultural impact, nodding to the more than 78,000 songs that
reference GM brands and vehicles.
Courtesy: GM
A model of the Chevrolet Corvette CX concept hangs on the wall outside the executive boardroom of GM’s new headquarters.
Courtesy: GM
The executive boardroom inside GM’s new headquarters in Detroit.
Courtesy: GM
Inside the common atrium area of GM’s new global headquarters in Detroit.
Michael Wayland | CNBC
A coffee shop and cafe inside the atrium area of GM’s new global headquarters in Detroit.
Michael Wayland | CNBC
A common lounge area near the atrium of the building that houses GM’s new headquarters in Detroit.
Michael Wayland | CNBC
Three-dimensional sound-wave art profiles feature engine and EV tones from notable GM vehicles across
performance, EV and ICE categories, transforming acoustic engineering into sculptural expression.
Courtesy: GM
A statue of GM’s “Cadillac Goddess” sits on a table inside the executive floor of its new headquarters in Detroit.
Michael Wayland | CNBC
‘Side Hustle Generation’: Over 50% Of US Gen Z Opting For Extra Gigs Amid Economic Uncertainty
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