Business
Smaller Cities Propel Online Diwali Shopping Boom
New Delhi: The online Diwali shopping boom this year has been powered by smaller non-metro cities, which account for close to 75 per cent of total e-commerce volumes, according to data compiled by an intelligence platform.
The spending power of smaller cities is further evident from the fact that tier 3 towns contributed over 50 per cent to the surge in consumer expenditure. Data analysis of over 4.25 crore shipments by ClickPost shows that these smaller cities now represent the fastest growth drivers of festive e-commerce.
“The scale of non-metro India is staggering. Tier 3 cities alone accounted for 50.7 per cent of all orders in 2025. Combined with Tier 2 (24.8 per cent), Bharat represents nearly three-quarters (74.7 per cent) of the total order volume, confirming its role as the undisputed engine of e-commerce scale,” according to a ClickPost statement.
Festive demand was further boosted by Durga Puja, which saw fashion orders surge by 14.3 per cent during the pre-Puja week and Karwa Chauth, when cosmetic buys nearly doubled fashion purchases.
Despite the complexity and volume increase, India’s logistics networks maintained a steady average delivery time of 2.83 days for festive shipments. The share of same-day hyperlocal deliveries surged 42 per cent year-on-year to reach 8.7 per cent of all orders.
Cash on delivery remained the preferred method in Tier 3 cities, comprising 52 per cent of orders, even as prepaid digital payments dominated higher-value transactions nationwide.
The average order value jumped 32.5 per cent year-over-year (from Rs 3,281 in 2024 to Rs 4,346 in 2025).
“We’re entering a new era of Indian retail; one where Tier 3 towns out-order metros, where COD still rules the heartland, yet prepaid dominates the premium basket; where home-upgrades, not just outfits, power festive spend. What that means is, investments in speed, fulfilment, inventory intelligence and localised offers are absolutely foundational. The smart players are already preparing for next year’s curve: same-day-blueprint in hundreds of towns, tailored assortments, and delivery models built for both 1 lakh orders and 1 minute gratification,” ClickPost co-founder and CEO Naman Vijay said.
ClickPost handles over 50 million monthly shipments for over 450 brands such as Nykaa, Puma, Caratlane, and Walmart across India, Southeast Asia, MENA, and the US.
Britain’s competition watchdog has vowed to tackle fake and misleading online reviews “head on” as it launched investigations into firms including Just Eat and Autotrader.
The Competition and Markets Authority (CMA) said reviews are used by 90% of consumers when they buy over the internet and play a large part in the UK’s over £200 billion online retail sector.
But up to 50% of online reviews are fake, according to recent research by tech firm Truth Engine.
The CMA said its latest action against firms comes as part of a clampdown on fake and misleading reviews as shoppers increasingly rely on customer feedback when shopping online.
Emma Cochrane, executive director for consumer protection at the CMA, told the Press Association: “It’s so important that consumers can have trust in those reviews because we know that nine in 10 of us rely on them when we’re shopping, and that retail shopping in the UK is billions of pounds worth a year.
“It’s so important that consumers can have trust and confidence when they’re shopping online.”
Here are the CMA’s tips for spotting and avoiding fake reviews:
– Read the reviews
Shoppers often get taken in by five-star ratings without actually reading what people have to say about a product or service.
“You’ll be surprised at how many reviews sound dubious, overly vague or even totally unrelated to the item they’re supposedly endorsing,” the CMA said.
– Be alert to AI-generated reviews
Artificial intelligence (AI) can be used to make fake reviews sound fluent, polished and highly convincing.
“If a review feels a bit too slick, reads like it’s been perfectly crafted, or uses very similar wording to others, it may not reflect a real customer’s experience,” the CMA warned.
– Take a look at the other ratings
Look beyond the five-star ratings.
Three or four-star reviews are less likely to be fake, and they can be more useful to give a genuine, overall assessment.
– Check out multiple sites
Looking across several sites can help shoppers see patterns and provide a more consistent picture.
“Check a few different review sites. If you’re seeing the same kind of reviews coming up again and again, it’s more likely to be fake,” said Ms Cochrane.
The UK’s competition watchdog says it is looking at five firms in its investigation into misleading online reviews.
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Business
Gold price today (March 25, 2026): How much 24K and 22K gold cost in Delhi, Mumbai & more- Check rates – The Times of India
Gold futures traded higher on the Multi Commodity Exchange (MCX) on Friday with key contracts registering gains of up to 1.6 per cent amid firm buying interest and supportive global cues.The April 2026 gold contract rose by Rs 2,290, or 1.64 per cent, to trade at Rs 1,41,783 per 10 grams. The contract moved between an intraday low of Rs 1,40,287 and a high of Rs 1,42,800. The June 2026 contract, which saw higher trading activity, gained Rs 1,921, or 1.35 per cent, to Rs 1,44,435 per 10 grams. During the session, it touched a low of Rs 1,43,652 and a high of Rs 1,45,773. Meanwhile, the August 2026 contract advanced by Rs 1,480, or 1.02 per cent, to Rs 1,47,100 per 10 grams, with an intraday range of Rs 1,47,040 to Rs 1,48,600.Here is how gold prices stand across major cities today:
Gold price in Delhi today
Gold prices in the national capital declined, with 24K gold quoted at Rs 14,486 per gram, down Rs 218, while 22K gold slipped Rs 200 to Rs 13,280 per gram.
Gold price in Mumbai today
Mumbai bullion markets also saw a drop, with 24K gold priced at Rs 14,471 per gram, down Rs 218, and 22K gold at Rs 13,265 per gram, lower by Rs 200.
Gold price in Chennai today
Chennai recorded a sharper decline, with 24K gold selling at Rs 14,651 per gram, down Rs 262, while 22K gold dropped Rs 240 to Rs 13,430 per gram.
Gold price in Kolkata today
In Kolkata, 24K gold was quoted at Rs 14,471 per gram, down Rs 218, while 22K gold stood at Rs 13,265 per gram, lower by Rs 200.
Gold price in Hyderabad today
Hyderabad markets reflected a similar trend, with 24K gold priced at Rs 14,471 per gram, down Rs 218, and 22K gold at Rs 13,265 per gram, slipping Rs 200.
Gold price in Bangalore today
In Bangalore, 24K gold was quoted at Rs 14,471 per gram, down Rs 218, while 22K gold was selling at Rs 13,265 per gram, lower by Rs 200.
Gold price in Ahmedabad today
Ahmedabad bullion markets showed declines, with 24K gold at Rs 14,476 per gram, down Rs 218, while 22K gold fell Rs 200 to Rs 13,270 per gram.
Gold price in Lucknow today
In Lucknow, 24K gold was priced at Rs 14,486 per gram, down Rs 218, while 22K gold moved lower by Rs 200 to Rs 13,280 per gram.
Gold price in Patna today
Patna markets also recorded weaker rates, with 24K gold quoted at Rs 14,476 per gram, down Rs 218, and 22K gold at Rs 13,270 per gram, lower by Rs 200.
Gold price in Jaipur today
In Jaipur, 24K gold was quoted at Rs 14,486 per gram, down Rs 218, while 22K gold stood at Rs 13,280 per gram, down Rs 200.
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