Business
A Sip Of Nostalgia That Sparked A Beverage Revolution
Paper Boat, a brand that has redefined the Indian beverage landscape, is a celebration of nostalgia, culture, and authentic flavours. Produced and marketed by Hector Beverages, headquartered in Bengaluru, Paper Boat was launched in August 2013 with a mission to revive traditional Indian drinks in a modern, convenient format. (Image: Instagram)

Hector Beverages was founded in 2009 by Neeraj Kakkar, Neeraj Biyani, Suhas Misra, and James Nuttall. Initially, the company ventured into the health drink segment with Frissia, followed by the energy drink Tzinga in 2011. However, the real turning point came in 2013 when the team shifted focus to ethnic beverages, giving birth to Paper Boat. (Image: Forbes)

Starting with flavours like Aam Panna and Jaljeera, the brand quickly expanded its portfolio to include Aam Ras, Chilled Rasam, Kokum, Jamun Kala Khatta, Chilli Guava, and Neer More. These drinks were first introduced in single-serving flexible pouches and later in one-litre Tetra Pak cartons, catering to both individual and family consumption. (Image: Amazon)

Paper Boat’s manufacturing capabilities are robust, with two major facilities in Manesar (established in 2010) and Mysuru (opened in 2014). The Manesar plant produces 80 bottles per minute, while the Mysuru unit boasts a capacity of 380 bottles per minute. Together, they churn out up to ten million pouches monthly, meeting growing demand across India and abroad. (Image: YouTube/Screengrab)

In 2016, Paper Boat ventured into traditional Indian snacks with the launch of peanut chikki. This move marked the brand’s entry into the food segment, emphasizing fair trade practices by sourcing groundnuts directly from farmer collectives in Rajkot, Gujarat. The chikki range includes variants like crushed peanut, sesame, and rajgira peanut. The brand has since added more snacks and dry foods to its lineup. (Image: Amazon)

Paper Boat’s drink offerings span fruit-based ethnic beverages and milk-based drinks. Seasonal specials like Panakam (for Rama Navami) and Sherbet-e-Khas (for Eid) reflect the brand’s cultural sensitivity. Popular flavors include Aam Panna, Aamras, Chilli Guava, Jaljeera, and Kokum (Image: Amazon)

The brand’s tagline, “Drinks and Memories,” captures its essence, evoking childhood nostalgia and cultural pride. Paper Boat’s advertising campaigns are known for their emotional storytelling, often set to the music of Malgudi Days. The debut campaign was penned by Gulzar, followed by Swanand Kirkire’s lyrical narratives. (Image: Instagram)

Beyond commercials, Paper Boat has produced short films like Ride Down the River of Memories, Waiting for Ma, My Struggles with the Treasure Chest, Hum Honge Kamyab, and Rizwan – Keeper of the Gates of Heaven. (Image: Instagram)

In a unique branding move, Paper Boat entered book publishing. It reprinted classics like Three Men in a Boat and The Jungle Book, which were bundled with beverages as part of gift boxes. In 2017, the brand published Half Pants Full Pants by Anand Suspi, a collection of nostalgic tales from Shimoga. (Image: Instagram)

Paper Boat’s growth has been supported by prominent investors including Catamaran Ventures (led by N. R. Narayana Murthy), Footprint Ventures, and Sequoia Capital. Their backing has helped the brand scale operations, innovate packaging, and expand its reach. (Image: Amazon)
Business
Budget 2026: India pushes local industry as global tensions rise
India’s budget focuses on infrastructure and defence spending and tax breaks for data-centre investments.
Source link
Business
New Income Tax Act 2025 to come into effect from April 1, key reliefs announced in Budget 2026
New Delhi: Finance Minister Nirmala Sitharaman on Sunday said that the Income Tax Act 2025 will come into effect from April 1, 2026, and the I-T forms have been redesigned such that ordinary citizens can comply without difficulty for ease of living.
The new measures include exemption on insurance interest awards, nil deduction certificates for small taxpayers, and extension of the ITR filing deadline for non-audit cases to August 31.
Individuals with ITR 1 and ITR 2 will continue to file I-T returns till July 31.
“In July 2024, I announced a comprehensive review of the Income Tax Act 1961. This was completed in record time, and the Income Tax Act 2025 will come into effect from April 1, 2026. The forms have been redesigned such that ordinary citizens can comply without difficulty, for) ease of living,” she said while presenting the Budget 2026-27
In a move that directly eases cash-flow pressure on individuals making overseas payments, the Union Budget announced lower tax collection at source across key categories.
“I propose to reduce the TCS rate on the sale of overseas tour programme packages from the current 5 per cent and 20 per cent to 2 per cent without any stipulation of amount. I propose to reduce the TCS rate for pursuing education and for medical purposes from 5 per cent to 2 per cent,” said Sitharaman.
She clarified withholding on services, adding that “supply of manpower services is proposed to be specifically brought within the ambit of payment contractors for the purpose of TDS to avoid ambiguity”.
“Thus, TDS on these services will be at the rate of either 1 per cent or 2 per cent only,” she mentioned during her Budget speech.
The Budget also proposes a tax holiday for foreign cloud companies using data centres in India till 2047.
Business
Budget 2026 Live Updates: TCS On Overseas Tour Packages Slashed To 2%; TDS On Education LRS Eased
Union Budget 2026 Live Updates: Union Budget 2026 Live Updates: Finance Minister Nirmala Sitharaman is presenting the Union Budget 2026-27 in Parliament, her record ninth budget speech. During her Budget Speech, the FM will detail budgetary allocations and revenue projections for the upcoming financial year 2026-27. Sitharaman is notably dressed in a Kanjeevaram Silk saree, a nod to the traditional weaving sector in poll-bound Tamil Nadu.
The budget comes at a time when there is geopolitical turmoil, economic volatility and trade war. Different sectors are looking to get some support with new measures and relaxations ahead of the budget, especially export-oriented industries, which have borne the brunt of the higher US tariffs being imposed last year by the Trump administration.
On January 29, 2026, Sitharaman tabled the Economic Survey 2025-26, a comprehensive snapshot of the country’s macro-economic situation, in Parliament, setting the stage for the budget and showing the government’s roadmap. The survey projected that India’s economy is expected to grow 6.8%-7.2% in FY27, underscoring resilience even as global economic uncertainty persists.
Budget 2026 Expectations
Expectations across key sectors are taking shape as stakeholders look to the Budget for support that sustains growth, strengthens jobs and eases financial pressures:
Taxpayers & Households: Many taxpayers want practical improvements to the income tax structure that preserve simplicity while supporting long-term financial planning — including broader deductions for home loan interest and diversified retirement savings options.
New Tax Regime vs Old Tax Regime | New Income Tax Rules | Income Tax 2026
Businesses & Industry: With industrial output and investment showing resilience, firms are looking for policies that bolster capital formation, ease compliance, and expand infrastructure spending — especially in manufacturing and technology-driven sectors that promise jobs and exports.
Startups & Innovation: The startup ecosystem expects incentives around employee stock options and capital access, along with regulatory tweaks that encourage risk capital and talent retention without increasing compliance burdens.
Also See: Stock Market Updates Today
The Budget speech will be broadcast live here and on all other news channels. You can also catch all the updates about Budget 2026 on News18.com. News18 will provide detailed live blog updates on the Budget speech, and political, industry, and market reactions.
We are providing a full, detailed coverage of the union budget 2026 here, with a lot of insights, experts’ views and analyses. Stay tuned with us to get latest updates.
Also Read: Budget 2026 Live Streaming
Here are the Live Updates of Union Budget 2026:
-
Business1 week agoSuccess Story: This IITian Failed 17 Times Before Building A ₹40,000 Crore Giant
-
Fashion1 week agoSouth Korea tilts sourcing towards China as apparel imports shift
-
Sports1 week agoWanted Olympian-turned-fugitive Ryan Wedding in custody, sources say
-
Sports5 days agoPSL 11: Local players’ category renewals unveiled ahead of auction
-
Tech1 week agoStrap One of Our Favorite Action Cameras to Your Helmet or a Floaty
-
Entertainment1 week agoThree dead after suicide blast targets peace committee leader’s home in DI Khan
-
Tech1 week agoThis Mega Snowstorm Will Be a Test for the US Supply Chain
-
Sports1 week agoStorylines shaping the 2025-26 men’s college basketball season
