Tech
How Prankster Oobah Butler Convinced Venture Capitalists to Give Him Over $1 Million
Not long into his new documentary, Oobah Butler tells the cofounder of his newly minted company, Drops, that they should create a piece of luxury luggage that “looks like a bomb” and will sell for $200,000.
Immediately, I’m thinking his quest to get £1 million in 90 days might have come to an early end.
But I’m wrong.
Butler is a British prankster documentarian who is known for his stunts, like managing to get Amazon to sell its drivers’ urine as energy drinks or creating a fake restaurant called the Shed and gaming TripAdvisor to make it the top-rated London restaurant on the platform. His latest documentary, made for the UK’s Channel 4, is called How I Made £1 Million in 90 Days. Set in London and New York, it takes on the worlds of startups, venture capital, crypto, and what ultimately comes across as a lot of bullshitting, in the name of striking it rich quick.
Butler opens the film by saying, as someone who didn’t grow up with money and isn’t particularly motivated by it, he’s fascinated by the fact that people “idolize” wealthy entrepreneurs.
“It came from a place of wanting to understand why … everyone is so obsessed with money in this way,” he tells WIRED. “And I’m not talking about survival. I’m not talking about affording to exist. I’m talking about … being addicted to the making of money.”
His only rules for getting £1 million ($1.3 million USD) are that he’s not allowed to break the law and whatever costs he incurs trying to make it are his to bear. He employs several strategies to rack up the cash, including simply asking rich people for it (this doesn’t go well) and creating hype for crypto company UNFK by doing things like tricking bankers into committing crimes on camera. He also creates Drops, a company that makes news for its controversial stunts and then tries to capitalize on the attention by selling “very overpriced” items.
Butler seeks the advice of Venmo cofounder Iqram Magdon-Ismail, who quickly declares himself Butler’s cofounder on Drops and seems very enthusiastic at first, musing that the company is already “worth at least $10 million” just because the two of them are attached to it, and that they might be able sell out Madison Square Garden in a year’s time to tell their story. Their brainstorming session includes schemes for buying the first piece of land on Mars and selling the opportunity to name the “first branded species.” But after Butler suggests the bomb-like suitcase and a pair of “real life ad blocking sunglasses” that remove the wearer’s vision entirely, Magdon-Ismail temporarily ghosts him.
Butler then embarks on a memecoin adventure that goes south, before coming back to Drops and launching the “first legal child sweatshop in Britain in over a century.” He finds a loophole to avoid paying the child workers, reasoning that because he is filming the kids for the documentary, they are technically performers. His underage staff help him come up with marketing ideas to sell bespoke soccer jerseys featuring a fake religious cigarette brand called Holy Smokes. Though the clothing line gets coverage in GQ, Butler doesn’t sell anything close to £1 million worth of jerseys.
Tech
I Wrote This While Trotting On a Dozen Different Walking Pads
Most Versatile
If you’re not keen on buying a standing desk, check out the Lifesmart 3-in-1 Treadmill. You can wheel the lightweight machine into any room, place the desk attachment across the handrail, and get to working and walking. The desk’s height won’t accommodate everyone—it was lower than I’d like, and I’m 5’4”. But for quick, basic work like answering emails or sitting in on a meeting, it got the job done just fine.
The 3-in-1 Treadmill gets its name from its ability to serve as a walking pad (with the rail down, the speed tops out at 3.7 mph), a treadmill (with the rail up, you can run up to 7.5 mph), and a workstation (with the rail up and desk attachment on).
It’s easy to set up, and transitioning between the walking pad, treadmill, and work modes is quick and simple (you just need to use a small tool to adjust the rail, which is magnetized so it can live on the rail and never get lost in a junk drawer). You can adjust the speed with buttons on the rails or with a Bluetooth remote, and a screen on the front of the machine cycles through your workout metrics. The sleek, modern design means you won’t be embarrassed to have it out in your living space. The only drawback is that it doesn’t have any incline options.
Quietest Pad
This walking pad had the most intuitive setup of any on this list (likely thanks to its lack of a companion app, which oftentimes isn’t really necessary). I was able to set it up in minutes, and the remote connected right away, no Bluetooth pairing required. Like many walking pads, this one has a screen at the front that shows you your workout metrics. If you pause the machine to step off, you can pick right back up where you started, building on those metrics until you turn the machine off. One downside: It doesn’t track steps.
The Auto Incline Walking Treadmill offers a great incline range, going up to a level nine, or 12-percent incline. It’s one of the highest incline capabilities I’ve found in my testing. You can walk up to 4 mph on this machine, and you can connect your phone to play music through the speakers. The remote allows you to take on 30-minute, preprogrammed walking workouts, too, where the machine auto-adjusts the speed throughout (though not the incline). Otherwise, you can use it in manual mode and adjust the settings to your liking.
Tech
It’s Not About the Bike: The Jackets and Lights to Keep You Cycling All Year Round
FAQs
We asked Joshua Hale, general manager of commuter bike specialists Quella, to answer all our questions on how to get your bike ready for winter and keep it running smoothly all year long.
How can cyclists stay visible to drivers without turning into a rolling Christmas tree?
It is not just the quantity of lights that’s important. Placement also makes a huge difference. A bright front and rear light are essential—ideally one steady and one flashing—to help you stand out without dazzling anyone on the road. Reflective details on moving parts like your jacket, ankles, or pedals also catch drivers’ eyes naturally. Good quality lights and reflective accents do a lot more than overloading on LEDs.
What’s the smartest way to layer clothing for warmth without overheating?
Layer clothing with breathability in mind. Start with a moisture-wicking base layer to keep sweat off your skin, add an insulating layer like a fleece or thermal jersey, and finish with a windproof or waterproof shell. You’ll warm up fast once you’re moving, so it’s better to start slightly cool. Zips and vents that can be opened on uphill climbs and closed on descents will come in handy. Other lightweight accessories such as gloves, a buff, and overshoes can also increase your comfort without adding bulk.
How can you adjust your tire size or pressure to ride safely on wet or icy roads?
In winter, opt for wider tires with a grippier tread—28 mm or more, if your bike allows it. The extra width increases contact with the road, giving better stability and traction. Lowering your pressure slightly (by around 10–15 psi) also improves grip on slippery surfaces without feeling sluggish. Avoid slick tires when it’s icy, and check your tires regularly, as wet roads pick up more glass and grit.
What are the easiest and most effective upgrades for commuters?
Mudguards are top of the list. They keep both you and your bike cleaner and drier. Good-quality lights with USB charging make daily use simpler, and winter-specific gloves can save your fingers on frosty mornings. Wider handlebars and padded bar tape also add comfort when the roads get rough. It’s all about small upgrades that make you want to keep riding, even when it’s cold and dark.
Why does your bike need more maintenance in the winter, and what quick maintenance tips can you suggest?
Winter is tough on bikes, with grit, salt, and moisture working their way into every moving part. Regular cleaning is the single best thing you can do, even if it’s just a quick rinse and wipe-down after wet rides. Keep your chain clean and lightly oiled, check brake pads more often, and make sure cables or hydraulic lines aren’t sticking. A few minutes of care each week prevents costly repairs later, and your bike will feel smoother and quieter every ride.
Tech
PlayStation Portal’s Latest Update Proves Sony Needs a Real Handheld Console Again
Another year, another update to Sony’s PlayStation Portal. The latest tweak to the hardware considerably expands the roster of games playable on the device—but the end result only highlights how urgently PlayStation needs to re-enter the gaming handheld market for real.
The evolution of PlayStation Portal has been fascinating to watch, mainly to see Sony practically scrambling to keep up with the gadget’s unexpected popularity. Launched November 2023, Portal was intended as a mere accessory for PlayStation 5. It had no native processing abilities, simply using Sony’s Remote Play technology to stream whatever happened on players’ personal PS5 to the portable’s screen.
Although it could technically be used anywhere with a strong Wi-Fi signal, difficulties connecting to public networks and high speed requirements to even launch a stream meant the Portal was effectively only suitable for in-home use, to free up the main TV or play in another room.
Somehow, it still took off, with Sony Interactive Entertainment CEO Hideaki Nishino saying in 2024 that the Portal had been a “huge success.” The same year, Sony made it easier to connect to public Wi-Fi and added actual cloud gaming support to Portal, with a selection of games on offer to players subscribing to PlayStation Plus Premium. The initial offering included “over 120 PS5 games from the PS Plus Game Catalog,” though the curated library was subject to change. It could have been a big shift in how players approached hardware and software alike, but, in practice, didn’t really deliver.
Even so, another year on and the Portal’s success seems unstoppable. Sony’s Takuro Fushimi recently told TechRadar that “the community’s response has been overwhelming” and that Portal is now the “most widely used device for PS5 Remote Play.” It’s little surprise, then, that Sony keeps trying to hammer it into something that looks, if you squint, like the standalone gaming handheld it was never intended to be, but that players so desperately want.
Clearer Skies?
Enter the newest update to PlayStation Portal. It takes Cloud Streaming out of its beta phase, expanding the streamable library from only those titles included in the PS Plus selection to many games digitally owned by players. Until now, if you didn’t have a game installed locally on your PS5 or it wasn’t included in that cloud catalog, too bad, no Portal play for you. Going forwards, you’ll be able to cloud stream many titles if they’re tied to your PlayStation account through purchase on the PlayStation Store—although you will still need to be subscribed at the PS Plus Premium tier to use the feature, which will set you back $160 for a full year.
The assortment available is already vast—more than 3,000 games at time of writing. On the face of it, this should be a transformative development for not just the Portal, but PlayStation as a gaming ecosystem. It potentially extends availability of titles you own to wherever you want to play them, and could even help alleviate data storage woes. Although the PS5’s internal drives can be expanded, SSDs can be pricey at higher capacities, and players with large digital collections often can’t install everything they own. Being able to stream games tied to your account without eating up drive space could be a great workaround.
The update also aims to improve the broader player experience on Portal. It finally adds the ability to make in-game purchases when cloud streaming (potentially useful if you want to buy some DLC or virtual currency), and allows players to receive game invites to multiplayer sessions when playing a game via the cloud. Previously, these features were only enabled for Remote Play gaming on Portal, since they were effectively being done through the PS5 and mirrored on the Portal’s screen. Accessibility features have also been improved, adding a screen reader tool and adjustable text sizes.
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