Business
With two months to Christmas, here’s what retail leaders expect for holiday shopping
There’s just two months until Christmas Eve, and retailers are meeting a more cautious shopper with earlier offerings.
Most retailers won’t report third-quarter results or updated holiday expectations until just before Thanksgiving, largely considered the sector’s most important week of the year. By then, many shoppers will have already started checking off holiday shopping lists.
Amazon’s October Prime Day sales event and competitors’ ever-earlier Black Friday deals grab some portion of the holiday wallet share. The unofficial kickoff to the holiday shopping season comes as executives point to a bifurcation in consumer spending, with lower-income consumers feeling the strain on their budgets, and as a government shutdown and tariff costs threaten purchasing power.
Kohl’s is among the retailers chasing holiday shopping early with hopes of boosting the total haul.
“We want to make sure we’re driving that early consideration knowing that they’re shopping early,” Kohl’s Chief Marketing Officer Christie Raymond said at a media event earlier this month.
The off-mall department store is starting its holiday marketing campaign next week, a week earlier than last year, when it waited until after the election. In the coming days it will be breaking out the rest of the holiday merchandise not already set out in stores.
A key part of Kohl’s holiday strategy is to capture shoppers not only early, but often.
Raymond said during the last holiday season, between November and January, shoppers made “15 plus trips” on average to stores across the industry, but checked out with smaller baskets. Those findings were based on a survey that Kohl’s conducted with a third-party research firm.
“[Consumers are] doing the work to get what they want at the price they want to pay,” she said.
While Academy Sports and Outdoors CEO Steve Lawrence agreed that shoppers are savvy when it comes to price monitoring, he said he expects customers “to aggregate their spending around those key shopping moments on the calendar where they know they can get the best deals.”
Both Kohl’s and Academy Sports cater largely to a middle-income shopper. Still, Lawrence said consumers are paying close attention to discount events.
“If we run the same promotion this year that we ran last year, there’s higher take rate on it,” he said. “I think that’s a sign customers are really savvy, and they’re figuring out when it’s the right time to shop.”
Shifting shopping habits
Lawrence said that while promotions are part of every holiday season’s playbook, Academy Sports will be tweaking how it runs discounts this year in light of higher engagement with the deals.
“If last year we ran a promotion for 10 days, maybe I only run it for 4 days over the Thanksgiving weekend,” he said. “Maybe instead of having a whole brand promoted, maybe it’s only the key categories within that brand, right? Or maybe in some cases, it might be promoting at a slightly lower discount.”
Raymond said Kohl’s is seeing shoppers reaching for lower-price options and expects that to continue during the holiday season.
“Customers maybe were purchasing a premium brand, but we are seeing them trading down to private brands,” she said. “We think we’re in actually a great position to capitalize on that.”
A private brand is one made for and sold by only one retailer, allowing for more control over design and, importantly, cost. That can mean lower prices for shoppers and higher margins for the retailer than a national brand.
Shoppers carry Macy’s and Nordstrom bags at Broadway Plaza in Walnut Creek, California, US, on Monday, Dec. 16, 2024. The Bureau of Economic Analysis is scheduled to release personal spending figures on December 20.
David Paul Morris | Bloomberg | Getty Images
While Kohl’s doesn’t disclose the proportion of its sales that are private label, Chief Merchandising Officer Nick Jones said it’s not as high as it used to be, adding there’s opportunity to boost that share this holiday season, particularly for shoppers trying to stretch their wallets.
About 23% of Academy Sports business is private label, the company has said.
“In a lot of cases, [our private label] is our best expression of value,” Lawrence said. “Our goal is to be at or better than the best price on a given day.”
However, Lawrence said, innovation has to continue to inspire sales.
‘Cautiously optimistic’
The retail industry has repeatedly described its customer in recent quarters as “choiceful,” to indicate thoughtful spending, but also “resilient.” Executives continue to use those descriptors, or synonyms for them, for the upcoming holiday season.
“I think certainly with inflation in certain categories, it’s put some pressure on spending power,” Lawrence said. “But you know, what we’ve also seen is customers are very resilient. They do come out during the key shopping time periods. They came out for Mother’s Day, Father’s Day, back-to-school. We expect they’re going to come out again for holiday.”
Dick’s Sporting Goods Executive Chairman Ed Stack told CNBC this week he thought the consumer was “a little bit stressed” this season, but that he’s “cautiously optimistic.”
“If you’re going to provide value to the consumer, and they can see that, feel that value — and I’m not talking about from a price standpoint, could be innovation … then they are going to come and they are going to buy,” Stack said.
Executives for all three retailers agree inventory positions for holiday will be normal, despite tariff uncertainty that many feared would affect order volumes. None of the three were expecting merchandise shortages.
“I don’t think [inventory availability] is going to be any different than it has been in the past,” Stack said. “That really super hot item that everybody wants? That’s probably going to be in short supply, like it is every year.”
Business
New Income Tax Act 2025 to come into effect from April 1, key reliefs announced in Budget 2026
New Delhi: Finance Minister Nirmala Sitharaman on Sunday said that the Income Tax Act 2025 will come into effect from April 1, 2026, and the I-T forms have been redesigned such that ordinary citizens can comply without difficulty for ease of living.
The new measures include exemption on insurance interest awards, nil deduction certificates for small taxpayers, and extension of the ITR filing deadline for non-audit cases to August 31.
Individuals with ITR 1 and ITR 2 will continue to file I-T returns till July 31.
“In July 2024, I announced a comprehensive review of the Income Tax Act 1961. This was completed in record time, and the Income Tax Act 2025 will come into effect from April 1, 2026. The forms have been redesigned such that ordinary citizens can comply without difficulty, for) ease of living,” she said while presenting the Budget 2026-27
In a move that directly eases cash-flow pressure on individuals making overseas payments, the Union Budget announced lower tax collection at source across key categories.
“I propose to reduce the TCS rate on the sale of overseas tour programme packages from the current 5 per cent and 20 per cent to 2 per cent without any stipulation of amount. I propose to reduce the TCS rate for pursuing education and for medical purposes from 5 per cent to 2 per cent,” said Sitharaman.
She clarified withholding on services, adding that “supply of manpower services is proposed to be specifically brought within the ambit of payment contractors for the purpose of TDS to avoid ambiguity”.
“Thus, TDS on these services will be at the rate of either 1 per cent or 2 per cent only,” she mentioned during her Budget speech.
The Budget also proposes a tax holiday for foreign cloud companies using data centres in India till 2047.
Business
Budget 2026 Live Updates: TCS On Overseas Tour Packages Slashed To 2%; TDS On Education LRS Eased
Union Budget 2026 Live Updates: Union Budget 2026 Live Updates: Finance Minister Nirmala Sitharaman is presenting the Union Budget 2026-27 in Parliament, her record ninth budget speech. During her Budget Speech, the FM will detail budgetary allocations and revenue projections for the upcoming financial year 2026-27. Sitharaman is notably dressed in a Kanjeevaram Silk saree, a nod to the traditional weaving sector in poll-bound Tamil Nadu.
The budget comes at a time when there is geopolitical turmoil, economic volatility and trade war. Different sectors are looking to get some support with new measures and relaxations ahead of the budget, especially export-oriented industries, which have borne the brunt of the higher US tariffs being imposed last year by the Trump administration.
On January 29, 2026, Sitharaman tabled the Economic Survey 2025-26, a comprehensive snapshot of the country’s macro-economic situation, in Parliament, setting the stage for the budget and showing the government’s roadmap. The survey projected that India’s economy is expected to grow 6.8%-7.2% in FY27, underscoring resilience even as global economic uncertainty persists.
Budget 2026 Expectations
Expectations across key sectors are taking shape as stakeholders look to the Budget for support that sustains growth, strengthens jobs and eases financial pressures:
Taxpayers & Households: Many taxpayers want practical improvements to the income tax structure that preserve simplicity while supporting long-term financial planning — including broader deductions for home loan interest and diversified retirement savings options.
New Tax Regime vs Old Tax Regime | New Income Tax Rules | Income Tax 2026
Businesses & Industry: With industrial output and investment showing resilience, firms are looking for policies that bolster capital formation, ease compliance, and expand infrastructure spending — especially in manufacturing and technology-driven sectors that promise jobs and exports.
Startups & Innovation: The startup ecosystem expects incentives around employee stock options and capital access, along with regulatory tweaks that encourage risk capital and talent retention without increasing compliance burdens.
Also See: Stock Market Updates Today
The Budget speech will be broadcast live here and on all other news channels. You can also catch all the updates about Budget 2026 on News18.com. News18 will provide detailed live blog updates on the Budget speech, and political, industry, and market reactions.
We are providing a full, detailed coverage of the union budget 2026 here, with a lot of insights, experts’ views and analyses. Stay tuned with us to get latest updates.
Also Read: Budget 2026 Live Streaming
Here are the Live Updates of Union Budget 2026:
New Delhi: The Cabinet on Sunday approved the Union Budget 2026-27 during a meeting in Parliament chaired by Prime Minister Narendra Modi. A meeting of the Union Cabinet was held at Sansad Bhawan at 10 a.m., and after the Cabinet’s approval, Finance Minister Nirmala Sitharaman proceeded to Parliament to present the Budget.
Earlier, FM Sitharaman met President Droupadi Murmu and offered her a copy of the digital budget. The President also offered ‘dahi-cheeni’ (curd and sugar) to Sitharaman when she arrived at the Rashtrapati Bhavan. The Finance Minister was seen carrying her trademark ‘bahi-khata’, a tablet wrapped in a red-coloured cloth bearing a golden-coloured national emblem on it.
Minister of State for Finance Pankaj Chaudhary, Chief Economic Advisor Dr V. Anantha Nageswaran, Central Board of Direct Taxes (CBDT) Chairman Ravi Agrawal and other officials were seen accompanying the Finance Minister. Sitharaman was set to present her ninth consecutive Union Budget in the Lok Sabha. In 2021, she switched to using a digital tablet to carry the Budget papers, further promoting a modern and eco-friendly approach.
The ‘bahi-khata’ is a red pouch that holds the digital tablet containing the Budget documents. This year, Sitharaman opted for a deep maroon Kanjeevaram saree from Tamil Nadu. The saree featured a deep maroon base with a contrasting border and subtle gold detailing, paired with a yellow blouse.
The Budget is likely to strike a deft balance of sustaining growth momentum and maintaining fiscal consolidation. It also needs to address near-term challenges emanating from unprecedented geopolitical flux, said economists. According to economists, the budget is likely to focus more on capital expenditure, especially in sectors deemed to be strategically important owing to prevailing geopolitical compulsions.
While the FY26 Budget was more tilted towards stimulating middle-class consumption with tax reliefs, the FY27 Budget’s approach to stimulating consumption will be selective, they added.
Over to you, City: Arsenal recover power and poise in classic Arteta win
Transfer rumors, news: Liverpool eye Jacquet move
Snowstorm disrupts travel in southern US as blast of icy weather widens
-
Business1 week agoSuccess Story: This IITian Failed 17 Times Before Building A ₹40,000 Crore Giant
-
Fashion1 week agoSouth Korea tilts sourcing towards China as apparel imports shift
-
Sports5 days agoPSL 11: Local players’ category renewals unveiled ahead of auction
-
Sports1 week agoWanted Olympian-turned-fugitive Ryan Wedding in custody, sources say
-
Tech1 week agoStrap One of Our Favorite Action Cameras to Your Helmet or a Floaty
-
Entertainment1 week agoThree dead after suicide blast targets peace committee leader’s home in DI Khan
-
Tech1 week agoThis Mega Snowstorm Will Be a Test for the US Supply Chain
-
Sports1 week agoStorylines shaping the 2025-26 men’s college basketball season