Fashion
Fashion brand OVS opens flagship store in Delhi’s pacific mall
Ahead of the official store opening, a ribbon-cutting ceremony was held in front of a cheerful crowd of customers eagerly waiting to step inside. The first 100 shoppers received exclusive gifts, including a gift hamper on purchases of INR 6,000 or more.
Italian fashion brand OVS has debuted in India with a 9,000 square feet flagship store at Pacific Mall, Tagore Garden, Delhi.
The launch featured a ribbon-cutting ceremony, exclusive gifts for early shoppers, and a pop-up tram-themed installation previewing OVS’ Italian style.
The brand aims to blend Italian design, affordability, and sustainability for fashion-conscious Indian consumers.
Spread across 9,000 sq. ft., the new OVS store drew a strong turnout of Delhi shoppers and fashion enthusiasts, who explored the brand’s diverse collections for the first time. From everyday essentials to statement pieces, the store reflects OVS’ mission of making Italian design, modern style, and trend-forward fashion accessible to all.
Ahead of the store launch, OVS unveiled an exclusive pop-up installation inside the mall from 20th September to 21st October designed to offer shoppers a first-hand preview of the brand’s Italian style and design sensibilities. Styled like a vibrant European tram, the experiential space showcased curated apparel from OVS’ latest collections, allowing visitors to interact with the brand and get a sense of its quality and aesthetic.
Reflecting on the global significance of this launch, Carmine Di Virgilio, Global Chief Retail Officer, OVS, said, “India is one of the world’s most exciting fashion markets, and we’re thrilled to bring OVS here. With our blend of Italian design, affordability, and sustainability, we aim to offer style that’s accessible and meaningful. ‘Love People, Not Labels’ is at the heart of what we do, celebrating individuality and connecting authentically with our customers. This launch is an important milestone in our international growth journey and underlines our commitment to serving fashion-forward customers across diverse markets.”
Mr. Sundeep Chugh, Managing Director, OVS India added, “The overwhelming response to our debut in Delhi is a testament to the city’s appetite for international fashion experiences. Our flagship store offers a modern, seamless shopping experience that reflects our Italian roots while catering to the tastes of Indian consumers. OVS will quickly become a trusted name for those who seek quality, style, and value, all under one roof.”
Inside the new store, shoppers can discover an extensive range of offerings, from everyday essentials to premium collections such as OVS mainline, PIOMBO, B.Angel, Les Copains, Utopja, Altavia and BST. Each collection is thoughtfully designed and developed by the OVS design team, combining modern aesthetics with high-quality fabrics to meet the evolving preferences of style-conscious Indian consumers.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Published
December 19, 2025
Volcom and Boardriders brands are returning to Hawaii with the reopening of two flagship retail locations on O’ahu, marking a renewed commitment to the surf culture that has long shaped the brands’ identities.
Boardriders will reopen its U.S. flagship in Waikīkī through Authentic’s partnership with BR Japan. Located steps from the Duke Kahanamoku statue, the more than 7,000-square-foot space will serve as a key global retail destination, offering a curated assortment of Action and Outdoor brands including Quiksilver, Billabong, Volcom, Roxy and RVCA.
“Our store sits right in front of the birthplace of surfing, the most important location in surfing history,” said Sammy Yoo, president of BR Japan.
“This is our flagship store, arguably the most important property in the surf industry, and we want it to feel truly original. The imagery we’re collecting, from Waikīkī’s early surf culture to iconic shots of our athletes, honors the past while inspiring the future.”
Volcom will also reestablish its presence on the North Shore with the reopening of its Haleiwa store through Authentic’s partnership with The Levy Group, which has teamed up with longtime Hawaii retailer Cycle City.
“Reestablishing Volcom’s presence in Haleiwa is an important milestone for us,” said Louis Levy, president of The Levy Group.
“Hawaii has always been central to the brand’s story, and we’re committed to building stores with a partner that reflects the energy, creativity, and authenticity that define Volcom. With our iconic Volcom houses at Pipeline only six and a half miles away, re-opening this location is another step in supporting Volcom athletes, consumers, and the community on O’ahu’s North Shore”
Authentic acquired Boardriders from funds managed by Oaktree Capital Management, L.P., in 2023. Through this acquisition, Authentic expanded its portfolio with Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper and Honolua. Likewise, Authentic acquired the Volcom brand from luxury giant Kering in 2019.
Since acquiring the brands, Authentic has focused on expanding the Action and Outdoor Sports portfolio through partnerships that reflect the heritage of each label. The Hawaii openings follow the launch of 15 new stores across Western Europe and contribute to more than 20 new retail locations opened globally with partners to date.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
December 19, 2025
Lululemon announced on Thursday plans to expand its international footprint in 2026 with six new market entries, marking the largest number of new country launches the brand has undertaken in a single year.
The expansion will be carried out through Lululemon’s new franchise partnership model and will include entries into Greece, Austria, Poland, Hungary and Romania, alongside a previously announced move into India.
The European launches will be executed in partnership with Arion Retail Group, while Lululemon’s entry into India will be supported by a partnership with Tata CLiQ.
Consumers in Greece, Austria, Poland, Hungary and Romania will be able to shop Lululemon’s full assortment online, while customers in India will have digital access through Tata CLiQ Luxury and Tata CLiQ Fashion. Physical retail plans, including store locations and opening timelines, will be announced in the new year.
Community engagement will remain central to Lululemon’s expansion strategy, with the brand planning to extend its ambassador network and host local events focused on movement and wellbeing as it enters new regions.
“As we continue to see strong demand for the Lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, senior vice president, EMEA, Lululemon.
“Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”
The upcoming launches represent the latest step in Lululemon’s international growth strategy. The company currently operates in more than 30 markets globally, spanning North America, EMEA, Asia Pacific and mainland China. The new entries follow Lululemon’s expansion into Italy earlier this year, as well as recent franchise-led openings in Denmark, Turkey and Belgium.
Copyright © 2025 FashionNetwork.com All rights reserved.
Shipments to major markets including Mexico, Honduras, the Dominican Republic, Canada, the United Kingdom, and China contracted, with declines of up to **.** per cent. Exports to Mexico fell *.** per cent to $*,***.*** million, signalling slower manufacturing activity in its export-oriented apparel sector, which relies heavily on US yarns and fabrics. Weakness in Honduras and the Dominican Republic similarly mirrors subdued orders from US brands, weighing on regional supply chains linked through CAFTA-DR as brands rebalance inventories and sourcing volumes.
By contrast, exports to the Netherlands, Japan, and Belgium rose by as much as **.** per cent. These gains were supported by steadier demand for technical textiles and niche fabrics, as well as sourcing adjustments by European manufacturers seeking to diversify material suppliers and reduce overdependence on a limited number of Asian inputs.
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