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E.l.f. Beauty stock plunges 29% on weak guidance, tariff impact

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E.l.f. Beauty stock plunges 29% on weak guidance, tariff impact


Hailey Bieber’s cosmetics line Rhode is expected to increase E.l.f. Beauty‘s annual sales by $200 million this fiscal year, but its new parent company’s full-year guidance still fell below expectations, leading its stock to plunge 29% Wednesday.

E.l.f., which declined to release full-year guidance last quarter, is expecting full-year revenue to be between $1.55 billion and $1.57 billion, implying 18% to 20% sales growth. That’s far below the $1.65 billion analysts were expecting, according to LSEG. 

In an interview with CNBC, CEO Tarang Amin said Rhode, which the company acquired earlier this year in a blockbuster $1 billion deal, is expected to increase its annual sales by $200 million this fiscal year and by $300 million on an annual run rate basis.

Rhode’s expected contribution to sales represents about 13% of its revenue forecast, highlighting just how important the deal is to E.l.f’s future as its outsized growth continues to moderate. It shows that E.l.f. needs Rhode to help it grow in the quarters ahead and without the acquisition, its potential for higher revenue could have been far slimmer.

On the profitability side, E.l.f. expects full-year adjusted earnings per share to be between $2.80 and $2.85, far below expectations of $3.58, according to LSEG. 

In addition to guidance, E.l.f. missed revenue estimates but beat on earnings in its fiscal second quarter results.

Here’s how the beauty company did compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:

  • Earnings per share: 68 cents adjusted vs. 57 cents expected
  • Revenue: $344 million vs. $366 million expected

The company’s reported net income for the three-month period that ended Sept. 30 was $3 million, or 5 cents per share, compared with $19 million, or 33 cents per share, a year earlier. Excluding one-time items related to stock-based compensation and other non-recurring charges, E.l.f. saw earnings of 68 cents per share. 

Sales rose to $344 million, up about 14% from $301 million a year earlier. 

Amin blamed the misses on revenue and guidance on the fact the company didn’t release guidance last quarter, which he said can impact consensus estimates. 

“We actually believe both the sales that we delivered, as well as the guidance on net sales, are quite strong,” he said. 

E.l.f., which primarily sources its makeup from China, has seen its profitability crushed by President Donald Trump‘s new tariffs. During the quarter, its net income fell by a staggering 84% while the company said its gross margin fell by 1.65 percentage points, primarily driven by higher tariff costs. 

Amin said the second quarter is expected to see the greatest hit from tariffs and the impact is expected to moderate sequentially from there. 

“In response to tariffs, we took our prices up $1, that was effective Aug. 1 so you’re seeing tariff impact without pricing in this quarter,” Amin said. “In the second half of the year, gross margin will actually improve sequentially. 

In the absence of major product launches from its namesake brand, which Amin said are currently in the works, Rhode is E.l.f.’s primary growth driver and for now, the business is growing by about 40% year over year, he said.

It launched in Sephora stores nationwide in September and was the biggest brand launch the retailer has seen in North America in its history, Amin said.

“It was two and a half times bigger than the number two, [Sephora’s] second biggest launch ever, so it’s performed extremely well,” Amin said. “We continue to see incredible potential for growth, not only in North America where we just launched and in the UK where we’re about to launch, but also internationally. … We definitely see global potential for that brand and see it being much bigger than it is today.” 



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FM asks banks to ensure staff speak local language – The Times of India

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FM asks banks to ensure staff speak local language – The Times of India


MUMBAI: Finance Minister Nirmala Sitharaman has urged banks to ensure that customers are able to get their work done in branches speaking in the local language. She also called upon banks to tweak HR policies to give weightage to local language proficiency during appraisals. She asked banks to restore the human connect in customer service, insisting that technology must complement—not replace—personal interaction.Language friction between PSU bank staff has come to the fore, particularly in Maharashtra and southern India, especially Karnataka. There was recent outrage after a public sector bank manager in Bengaluru refused to speak Kannada with a customer. The incident prompted condemnation from the chief minister, a transfer of the official, and an apology from the bank. Similar cases have exposed ongoing tensions as staff from other states struggle with local languages, causing communication gaps and customer resentment.In a Q&A session with SBI chairman CS Setty at the bank’s 12th Banking and Economic Conclave, she said the sector must rethink its approach to customer engagement, especially at the branch level. “You cannot say you will do everything digitally and reach customers only online. Person-to-person contact was the strength of Indian banks, even before technology, and it helped you make big strides.” A key part of this human touch, she stressed, is language.Calling it “basic etiquette,” Sitharaman said banks must ensure customers can converse in their own tongue at branches. “Language is an important way to communicate with your customers. Even if they know Hindi or English, it gives a nice touch when you speak their language,” she said. “We Indians go abroad and say a few words in French or Spanish to please people—but in our own country, because of HR policies, staff are posted without knowing the local language. That human touch gets lost.”The finance minister linked customer service to HR policy, asking banks to incentivise linguistic and cultural familiarity. “HR policies must ensure that every staff member posted at a branch understands the customer and speaks the local language. Performance appraisal should also factor in proficiency in the local language,” she said.While acknowledging the gains of digitisation, she cautioned banks against becoming impersonal. “Technology can bring advantages, efficiency, productivity, and profit—but that human touch is what many earlier private banks had before they were nationalised. You don’t have to struggle like the old bankers who travelled to villages, but you still need that connection. Please don’t be carried away only by technology.Sitharaman also called for restoring accountability in credit assessment, especially for small businesses. “Credit rating of a customer—particularly MSMEs—has to be your own. You should not outsource it,” she said. “Earlier, you knew your customers because the staff posted there understood who was reliable and who was not. That has gone, and it needs to be restored.” She urged banks to simplify paperwork and reduce the burden on borrowers. “Paperwork has to be simple. You cannot keep putting the onus on the borrower to keep proving and providing documents endlessly. If you simplify processes, you will be among the most appreciated institutions.”Bankers said that the language issue largely arose because the response to recruitment drives was not uniform across states. While in some states like Gujarat, young candidates were more inclined towards business, youngsters in Karnataka got more opportunities in private IT sector and preferred these jobs which were non-transferrable. In some northern states however the priority was for government jobs leading to differences in language skills.





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India services sector loses steam: Growth moderates amid rains, competition; HSBC PMI shows softest rise in 5 months – The Times of India

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India services sector loses steam: Growth moderates amid rains, competition; HSBC PMI shows softest rise in 5 months – The Times of India


File photo (Picture credit: ANI)

India’s services sector saw its slowest pace of growth in five months during October, as competitive market pressures and heavy rainfall in some regions weighed on business activity.According to the monthly HSBC India Services PMI Business Activity Index, compiled by S&P Global, the seasonally adjusted reading fell to 58.9 in October, down from 60.9 in September, signalling the weakest expansion since May. Despite the moderation, the figure remained comfortably above the neutral 50 mark—which separates growth from contraction—and higher than the long-term average of 54.3, as per news agency PTI.Pranjul Bhandari, chief India economist at HSBC, said, “India’s services PMI softened to 58.9 in October, which represented the slowest pace of expansion since May. Competitive pressures and heavy rains were cited as contributors to the sequential slowdown.”The survey, based on responses from around 400 service sector firms, indicated that while demand buoyancy and GST relief helped improve business conditions, factors such as increased competition and adverse weather dampened momentum.External demand for Indian services also grew further, though the rate of increase was the weakest since March. The report noted that the GST reform had a positive influence on price pressures, with input costs and output charges rising at their slowest pace in 14 and seven months, respectively.Companies remained optimistic about future business activity, expressing strong confidence in growth prospects over the next year. To meet new orders and ensure timely service delivery, many firms added staff in October.The HSBC India Composite PMI Output Index, which combines manufacturing and services data, also reflected slower growth—dropping from 61 in September to 60.4 in October, marking the weakest expansion since May. “India’s composite PMI fell on a sequential basis from 61 in September to 60.4 last month, largely due to the slowdown in the services sector,” Bhandari added.Composite PMI indices are weighted averages of the manufacturing and services PMIs, adjusted to reflect their share in India’s GDP.





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How Much Is Enough As Retirement Corpus In India? Is Rs 10 Crore Enough? Redditt Debate Goes Viral

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How Much Is Enough As Retirement Corpus In India? Is Rs 10 Crore Enough? Redditt Debate Goes Viral


New Delhi: A social media user has asked an important question whether Rs 10 crore would be enough for a comfortable life in India after retirement. The post has sparked debate about personal finance and the cost of living in India.

The user took to Reddit with the post titled “Would Rs 10 crore be enough to retire comfortably in India today?” The user stated in the post that he was curious about the opinion of others on whether Rs 10 crore would be sufficient for a comfortable retirement in India. “Just a thought I wanted to discuss if someone inherits around Rs 10 crore (mix of land, property, mutual funds, etc) do you think that is enough to retire comfortably in India today?” the user wrote.

The user wanted to hear what others thought about the idea that if invested properly Rs 10 crore could generate solid passive income. “A single person like me would spend around Rs 1 lakh/month, and maybe around Rs 3 lakh/month after marriage with family expenses included. If invested properly, Rs 10 crore could generate solid passive income but I am curious how others view this in the current economy,” the user said.

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The user asked for the opinions of others about how much money would be sufficient to retire or live comfortably in India. “What amount do you think would be enough to retire or live financially free in India?” the user asked.

Netizens Reaction

The post sparked a debate on personal finance with some arguing that the amount is more than enough and others contending that spending should be under control.

One user commented, “If your 10cr can generate 10% ROI then absolutely more than enough.”

“10 crores should earn you 70 lakhs per year. so about 5-6 lakhs a month. for a single person, should def be enough,” commented another user.

A user said, “For a single person. Who spend 1 lakh/month, any amount of money is useless. Because its obvious you dont have control on your expenses.”

One user commented, “What will you spend for 3L brother, just curious”

A user said, “To retire comfortably, you do not need calculations, you need to be comfortable with yourself.”



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