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Pizza Hut Up For Sale? How Domino’s Outpaced Its Older Rival Across The World
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Yum Brands is reviewing options for Pizza Hut amid declining market share, facing tough competition from Domino’s, and considering sale, partnership, or divestment
Pizza Hut has struggled against Domino’s, which excels with a delivery-first model and strong digital presence.
Yum Brands has announced that it is reviewing strategic options for its flagship pizza brand, Pizza Hut. In a statement last week, CEO Chris Turner indicated that the brand faces persistent challenges that may require measures beyond the current corporate structure to unlock its full potential. While no timeline has been set, potential options could include a sale, partnership, or stake divestment.
Pizza Hut, founded in 1958, has long been a staple alongside Yum’s other brands, KFC and Taco Bell. Despite its legacy, Pizza Hut has struggled to keep pace with competitors, most notably Domino’s, founded just two years later in 1960. While the brand still enjoys a loyal customer base that appreciates its traditional pizza offerings, declining market performance has prompted Yum to consider structural changes.
Declining US Market Share
Pizza Hut’s share of the US pizza market has steadily eroded over the past decade. According to QSR Magazine, Technomic, and Statista, the US pizza market was valued at approximately $50 billion in 2024. Domino’s leads with a commanding 36% market share, while Pizza Hut’s share fell from 22.6% in 2019 to 18.7%. A closer look at historical trends shows a persistent decline:
| Year | US Sales ($ bn) | Total Market Size ($ bn) | Pizza Hut Share (%) |
| 2010 | 5.4 | 32 | 16.9 |
| 2012 | 5.4 | 35 | 15.4 |
| 2015 | 5.4 | 38 | 14.2 |
| 2018 | 5.5 | 42 | 13.1 |
| 2020 | 5.38 | 45 | 11.9 |
| 2021 | 5.4 | 46 | 11.7 |
| 2022 | 5.27 | 47 | 11.2 |
| 2023 | 5.6 | 49 | 11.4 |
| 2024 | 5.5 | 50 | 11 |
Several factors have contributed to this decline:
1. Heavy reliance on dine-in operations: Pizza Hut’s traditional focus on sit-down restaurants has become a liability in the post-pandemic era, as consumers increasingly prefer delivery and takeaway. Domino’s, by contrast, has thrived with a delivery-first model.
2. Sustained sales decline: US same-store sales fell 6% by Q3 2025, marking a seven-quarter downward streak. Domino’s, in contrast, reported a 5.2% increase. Globally, Pizza Hut’s performance mirrors this trend, with Turkey closing over 300 stores in January 2025 alone.
3. Quality and menu perception: Customer feedback indicates dissatisfaction with Pizza Hut’s dough, taste, variety, and delivery speed, with some citing recipe changes that dilute the brand’s core identity.
4. Technology and innovation gap: Domino’s investments in digital ordering, real-time tracking, and loyalty incentives have strengthened its customer engagement, while Pizza Hut’s campaigns, such as “Adultzz Only”, failed to resonate.
Pizza Wars in India
The competition between Pizza Hut and Domino’s is equally stark in India. The Indian pizza market, valued at around Rs 45,000 crore in 2025, is dominated by Domino’s, which controls over 60% of the market. Pizza Hut holds roughly 20-25%, placing it second but well behind its rival.
- Store presence: Domino’s operates 2,321 outlets, recently adding 81 new locations. Pizza Hut operates 630-637 stores and added 63 in the same period.
- Revenue: Domino’s revenue is estimated between Rs 8,000-10,000 crore, growing 18.8% year-on-year. Pizza Hut generates Rs 1,500-2,000 crore, with slower growth.
- Same-store sales: Domino’s existing stores reported 9.1% growth, with delivery up 20.1%. Pizza Hut’s existing stores grew only 5%.
- Operator focus: Domino’s India is managed by Jubilant Foodworks, which continues to expand aggressively. Pizza Hut is managed by Sapphire Foods, which also operates KFC, though its focus on Pizza Hut appears limited.
The strategic review by Yum Brands underscores the challenges of sustaining a legacy pizza brand in an era dominated by delivery-centric competitors and tech-driven customer engagement. For Pizza Hut, unlocking growth may require a shift in strategy, ownership, or partnerships to reclaim relevance in both domestic and international markets.
November 12, 2025, 16:36 IST
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Pets at Home hoping for boost under new boss despite consumer pressure
Pets at Home investors will be hoping the retailer’s new boss can lay out a strategy to return it to profit growth despite a challenging consumer backdrop.
Shares in the company currently sit close to its lowest level for almost seven years following a recent downturn in the group’s retail arm.
The dip in the group’s performance contributed to the departure of previous chief executive Lyssa McGowan late last year.
In March, former Waitrose boss James Bailey took the reins in a bid to drive a turnaround in performance.
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The pet products retailer and vet chain is expected to report an underlying pre-tax profit of around £93 million for the year to March, according to analysts.
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Analysts have said investors will be looking at early trading in the current financial year to see how consumer spending is holding up.
AJ Bell’s investment director Russ Mould said: “Pets at Home could badly do with some renewed pep.
“Under executive chair Ian Burke, who has returned to a non-executive role after leading the business on an interim basis, Pets at Home laid out a plan to fix a retail business which has been badly affected by a reduction in discretionary spend on toys and treats for Britons’ furry and feathered friends.
“The country may have a reputation for loving their animal companions but in an environment where households are having to watch their pennies, these nice-to-have items were off the list.”
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It has since cut prices among around 1,000 products in order to help drive activity, with cash-strapped shoppers looking for value.
Data from the Office for National Statistics (ONS) showed that UK retail sales volumes dropped to an 11-month low in April, with a 1.3% fall for the month.
Pets at Home is predicted to report revenues of £1.47 billion for the past year, just marginally lower than £1.482 billion reported last year.
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India’s fuel demand growth may slow sharply in H2 2026 amid price hikes, austerity push: Report
India’s transportation fuel demand growth is expected to slow sharply in the second half of 2026 as higher fuel prices, government-led conservation measures and a weakening rupee weigh on mobility and consumption trends, according to a report.The report by Kpler’s lead analyst (modelling), Elif Binici, revised down India’s 2026 refined products demand growth forecast by around 77,000 barrels per day (kbd), or 39 per cent, to nearly 78 kbd from an earlier estimate of 128 kbd.As per news agency PTI, the downgrade reflects weaker expected growth in petrol and diesel demand due to elevated fuel costs, softer mobility trends and official efforts to conserve fuel amid the ongoing West Asia crisis.Petrol and diesel prices have been increased by around Rs 5 per litre in three instalments since May 15, after oil marketing companies passed on part of the burden of soaring global crude oil prices to consumers.
Petrol demand faces steepest downside risk
The report said petrol demand is likely to see the sharpest slowdown, with projected growth revised down by 25 kbd, from 63 kbd to 38 kbd.Petrol consumption is now estimated at 1,010 kbd, compared to the earlier estimate of 1,035 kbd.According to the report, weaker commuting activity, slower discretionary travel and government fuel-saving campaigns are expected to curb fuel consumption.Annual diesel demand growth was also cut by around 20 kbd, while jet fuel demand growth was nearly halved to about 6 kbd from 11 kbd earlier due to expectations of reduced air travel and tighter spending patterns.“The revisions primarily reflect weaker expected growth in gasoline and diesel demand as higher costs, weaker mobility trends, and recent government-led fuel conservation efforts increasingly feed into domestic transportation activity,” the report said, as quoted by PTI.
Rupee weakness, crude surge add pressure
The report noted that India’s macroeconomic environment has deteriorated since the escalation of the US-Iran conflict, with rising crude import costs, refinery expenses and rupee depreciation increasing inflationary pressure.The rupee has weakened by around 6 per cent since the conflict began and nearly 10 per cent over the past year. Foreign exchange reserves have also reportedly declined by about 4.3 per cent since late February as authorities attempted to stabilise the currency and contain imported inflation.The report said the current average petrol price of around Rs 103 per litre remains well below the estimated breakeven level of nearly Rs 125 per litre.Diesel prices near Rs 94 per litre are also below the estimated breakeven range of Rs 115-120 per litre.Before the recent price revisions, state-run fuel retailers were reportedly losing nearly Rs 1,000 crore daily because rising crude procurement costs and currency weakness outpaced retail fuel prices.“The key issue is the inability of state-run retailers to pass through rising import costs quickly enough to restore profitability,” the report said.
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