adidas and Patrick Mahomes joined forces in Lubbock to announce the second class of Team Mahomes, an NIL cohort of Texas Tech student-athletes. The announcement comes in tandem with the on-field debut of Texas Tech’s “Too Cold” uniform, featuring Mahomes’ signature Gladiator logo.

As a proud Red Raider alum, Mahomes is using his eight-year relationship with adidas to turn a shared vision into reality: empowering the next generation of college athletes by elevating their performance on the field and creating game-changing opportunities off the field. Building on the momentum from Texas Tech’s inaugural year as an adidas school, Mahomes is bringing fresh energy to what’s already shaping up to be a landmark year for Texas Tech Athletics.

Adidas and Patrick Mahomes announced the second Team Mahomes NIL cohort of Texas Tech student-athletes in Lubbock, coinciding with the debut of the “Too Cold” uniform featuring Mahomes’ Gladiator logo.
The programme supports athlete development on and off the field, reinforcing Mahomes’ continued commitment to his alma mater and Adidas’ evolving role in athlete-brand partnerships.

“Texas Tech will always be home for me, so I’m proud to give back to the school and community who helped shape me on and off the field,” said Patrick Mahomes. “As the partnership with adidas continues to evolve and expand, we’re redefining not just the future of Red Raider sports, but college athletics more widely.”

The second Team Mahomes cohort features Red Raider athletes from many of the school’s top programs, including returning members NiJaree Canady (Softball) and Sam Courtwright (Soccer), alongside Behren Morton (Football), Christian Anderson (Men’s Basketball), and Malachi Snow (Track). The athletes met Mahomes earlier today and will be honored during the game.

“Team Mahomes is the result of a unique partnership between adidas and Patrick Mahomes that’s elevating Texas Tech athletics, shaping the future of college sports and building on a lasting legacy for Mahomes in Lubbock and beyond,” said Chris McGuire, Vice President of Sports Marketing, adidas North America. “NiJaree, Behren, Malachi, Christian, and Sam are some of the nation’s most impressive student-athletes, making them perfect additions to Team Mahomes and the adidas family.”

Adding to the magnitude of the day for the three-time Super Bowl champion, Mahomes’ second Gladiator uniform with Texas Tech will make its on-field debut as part of the stripe-out in The Jones. Still a rarity for an athlete’s brand to be used in on-field apparel, the “Too Cold” uniforms point to adidas’ commitment to driving the evolution of athlete-brand partnerships. In addition to it being worn on field in the season-shaping conference matchup, fans can buy the “Too Cold” uniform at adidas.com.

“Patrick Mahomes’ impact on Texas Tech has been immeasurable. His ongoing investment in our athletes, notably through Team Mahomes, showcases his and adidas’ belief in and commitment to the future of Texas Tech athletics,” said Kirby Hocutt, Texas Tech Athletics Director. “It’s always great to have Patrick on campus, and we look forward to continuing to work together in what’s a really unique and special relationship with adidas.”

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Fibre2Fashion News Desk (RM)