Fashion
Adidas & Patrick Mahomes expand NIL programme with Texas Tech athletes
As a proud Red Raider alum, Mahomes is using his eight-year relationship with adidas to turn a shared vision into reality: empowering the next generation of college athletes by elevating their performance on the field and creating game-changing opportunities off the field. Building on the momentum from Texas Tech’s inaugural year as an adidas school, Mahomes is bringing fresh energy to what’s already shaping up to be a landmark year for Texas Tech Athletics.
Adidas and Patrick Mahomes announced the second Team Mahomes NIL cohort of Texas Tech student-athletes in Lubbock, coinciding with the debut of the “Too Cold” uniform featuring Mahomes’ Gladiator logo.
The programme supports athlete development on and off the field, reinforcing Mahomes’ continued commitment to his alma mater and Adidas’ evolving role in athlete-brand partnerships.
“Texas Tech will always be home for me, so I’m proud to give back to the school and community who helped shape me on and off the field,” said Patrick Mahomes. “As the partnership with adidas continues to evolve and expand, we’re redefining not just the future of Red Raider sports, but college athletics more widely.”
The second Team Mahomes cohort features Red Raider athletes from many of the school’s top programs, including returning members NiJaree Canady (Softball) and Sam Courtwright (Soccer), alongside Behren Morton (Football), Christian Anderson (Men’s Basketball), and Malachi Snow (Track). The athletes met Mahomes earlier today and will be honored during the game.
“Team Mahomes is the result of a unique partnership between adidas and Patrick Mahomes that’s elevating Texas Tech athletics, shaping the future of college sports and building on a lasting legacy for Mahomes in Lubbock and beyond,” said Chris McGuire, Vice President of Sports Marketing, adidas North America. “NiJaree, Behren, Malachi, Christian, and Sam are some of the nation’s most impressive student-athletes, making them perfect additions to Team Mahomes and the adidas family.”
Adding to the magnitude of the day for the three-time Super Bowl champion, Mahomes’ second Gladiator uniform with Texas Tech will make its on-field debut as part of the stripe-out in The Jones. Still a rarity for an athlete’s brand to be used in on-field apparel, the “Too Cold” uniforms point to adidas’ commitment to driving the evolution of athlete-brand partnerships. In addition to it being worn on field in the season-shaping conference matchup, fans can buy the “Too Cold” uniform at adidas.com.
“Patrick Mahomes’ impact on Texas Tech has been immeasurable. His ongoing investment in our athletes, notably through Team Mahomes, showcases his and adidas’ belief in and commitment to the future of Texas Tech athletics,” said Kirby Hocutt, Texas Tech Athletics Director. “It’s always great to have Patrick on campus, and we look forward to continuing to work together in what’s a really unique and special relationship with adidas.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
South Indian cotton yarn under pressure on weak demand
In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”
In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,***–*,*** (~$**.**–**.**) and ****;*,***–*,*** per * kg (~$**.**–**.**) (excluding GST), respectively. Other prices include ** combed warp at ****;***–*** (~$*.**–*.**) per kg, ** carded weft at ****;*,***–*,*** (~$**.**–**.** per *.* kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg and **/** combed warp at ****;***–*** (~$*.**–*.**) per kg, according to trade sources.
Fashion
Bangladesh–US tariff deal may have limited impact on India
Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.
The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.
However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.
Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.
Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.
Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.
While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.
Fibre2Fashion News Desk (KUL)
Fashion
US lawmakers introduce Last Sale Valuation Act to end customs loophole
“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.
US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.
If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.
The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.
“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.
Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.
Fibre2Fashion News Desk (CG)
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