Fashion
Wortmann Group’s Tamaris to launch multi-million-euro brand campaign in 2026
Published
December 2, 2025
With an investment of more than €100 million, Germany’s Wortmann Group plans to launch the biggest brand and retail push in its history next year with its core brand, Tamaris. The nine-figure budget will be channelled primarily into building brand awareness and retail relevance.
CEO Jens Beining and chief marketing officer Cathleen Burghardt are focusing on bringing more people into shops and stimulating demand. The aim is also to sustainably increase retail partners’ sales. At the heart of the push is a clear promise to specialist retailers: better earnings opportunities and stock that moves noticeably faster.
Retailer margins will be improved again for the AW26 season: “Margin is important for the trade- and we are continuously improving it. Equally important, however, is ensuring that stock doesn’t sit on shelves and that sell-through rates in retail rise again,” said Beining. “We create demand that converts in store. We are investing heavily in the brand so that our retail partners continue to achieve above-average success with us.”
The strategic priorities of the push are divided into five programme pillars. The first is to increase sales by optimising the brand experience. The initiative interlinks high-reach campaigns, digital touchpoints, and regional activation to channel attention directly to retail partners’ points of sale. It’s not just about visibility but about genuine added value for partners, such as brand relevance, sparking purchase intent, and increasing sales, emphasises Cathleen Burghardt.
The aim is to build loyalty and bring customers back into shops in 2026. A dedicated loyalty programme that enables personalised communications and relevant offers will support this. One of the stated goals is to increase repeat purchases and noticeably raise return-visit rates to partners’ shops.
Tamaris also aims to tap into new target groups with the men’s footwear sub-brand TMRS Men by Tamaris, among other initiatives. This will complement the existing range, increase sales-area productivity, and create cross-selling opportunities.
Women, the brand’s strong core target group, remain in focus: the extension complements rather than replaces and strengthens Tamaris as a lifestyle brand, says Cathleen Burghardt. The targeted strengthening of the European core markets and the expansion of global presence in the coming years should also increase international appeal and desirability at the point of sale (POS).
High-impact brand moments such as the recently announced partnership with Helene Fischer will act as traffic drivers. Tamaris is thus consistently relying on the power of a strong brand as a motor for retail and is creating long-term support from which partners are expected to benefit directly in their day-to-day business.
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Fashion
Mexico’s apparel imports down 9% on weak consumer demand
Data from *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence platform TexPro showed that trousers and shorts led the import basket at $*.*** billion, accounting for **.** per cent of total shipments. T-shirts followed at $***.*** million (**.** per cent), while jerseys, shirts and coats contributed $***.*** million (**.** per cent), $***.*** million (**.** per cent) and $***.*** million (*.** per cent) respectively. The composition highlights Mexico’s strong demand for everyday and casual wear categories, which dominate mass retail assortments.
By product construction, knitwear maintained a clear lead at $*.*** billion, representing **.** per cent of imports, compared with woven garments at $*.*** billion (**.** per cent). The preference for knitted apparel aligns with global trends favouring comfort-driven, athleisure-inspired and casual lifestyles, particularly in urban markets.
Fashion
Cotton innovation to take centre stage at Bremen conference 2026
Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how power-fully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: per-formance upgrades for pure cotton, smart strategies for circular textile waste solu-tions, and pioneering concepts for demanding technical applications. From natural fi-bre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.
The 38th Bremen Cotton Conference, set for March 25–27, 2026, will spotlight cotton’s transformation into a high-performance, sustainable material.
Experts will present innovations in cotton functionalisation, circular textile waste conversion, natural fibre composites and halogen-free flame-retardant systems, highlighting cotton’s expanding role in advanced technical applications.
Cotton is so much more than just a T-shirt. As a renewable resource, it’s biodegrada-ble, free from microplastics, naturally breathable, and delivers comfort you can actually feel. But this fibre has long since broken free from the fashion rack. Cotton is evolving into a versatile high-tech material.
Thanks to advanced finishing technologies, functional coatings, innovative hybrid yarns, and bio-based material blends, its range of applications is expanding fast – far beyond traditional textiles. For companies, that means real opportunity: replacing fos-sil-based resources with sustainable alternatives, staying ahead of regulatory de-mands, and unlocking new high-performance markets. Cotton is transforming from a natural product into a true engine of innovation.
Cotton Textile Waste as a Resource
Future-ready innovation means thinking across the entire product lifecycle. Production scraps, offcuts, and post-consumer textiles are not just a growing waste problem — they are also a valuable and largely untapped resource. In his presentation, Dr. Mat-thew Farrell of Cotton Incorporated (USA) demonstrates how cotton textile waste can be converted into glucose. Since these materials consist primarily of cellulose — aside from dyes and finishes — they can be broken down into their sugar building blocks through hydrolysis.* The resulting glucose serves as a bio-based platform feedstock for a wide range of value-added products. Drawing on two processes developed in recent years, Farrell illustrates how used cotton textiles can be integrated into viable circular economy concepts.
* Note: During hydrolysis, cellulose chains are broken down into glucose using water — often supported by acids or enzymes.
Natural Fibre Systems and Flame Retardancy
At the same time, the market for natural fibre-reinforced composites is expanding rap-idly, as industry and research increasingly turn to renewable, lightweight, and re-source-efficient materials. Natural fibres generally offer a lower carbon footprint than glass or carbon fibre reinforcements and are especially attractive for applications driven by clear sustainability targets. However, fire performance presents specific chal-lenges. As plant-based fibres are inherently combustible, natural fibre composites of-ten exhibit less favourable fire behaviour than their glass- or carbon-fibre-reinforced counterparts. Meanwhile, regulatory and safety requirements are becoming more strin-gent: beyond flammability itself, parameters such as heat release rate, smoke devel-opment, and smoke toxicity are moving into sharper focus.
At the Bremen conference, Dr. Thomas Mayer-Gall from the German Institutes of Tex-tile and Fibre Research North-West (DTNW), Krefeld, will present newly developed, halogen-free flame-retardant systems from DTNW research designed for these de-manding applications.
More Performance from 100% Cotton
Complementing the circularity perspective, Seth Winner of Cotton Incorporated turns the spotlight on enhancing the performance of textiles made from pure cotton. The goal: to elevate 100% cotton fabrics with targeted functional upgrades — improving breathability, thermal insulation, and stretch, among other properties.
He will present innovative approaches that enable the precise functionalization of cot-ton textiles, using both new and established technologies to unlock the full perfor-mance potential of pure cotton.
Innovation Meets Circularity
Against the backdrop of rising demands for resource efficiency, circular economy so-lutions, and product safety, the closing session of the Bremen Cotton Conference sends a strong message. It delivers fresh, hands-on impulses for manufacturers, fin-ishers, and developers — and showcases the remarkable innovative power of cotton.
Cotton is no longer just a traditional apparel fibre. It is evolving into a high-performance raw material platform for technical and sustainable applications — with strategic rele-vance for the textile and materials industries of tomorrow.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
Fashion
Turkiye’s apparel exports drop 6% to $16.3 bn in 2025
Exports of knitted and crocheted garments (HS Chapter **) fell *.* per cent to $*.*** billion from $**.*** billion a year earlier, as retailers trimmed replenishment volumes. Woven apparel and accessories (HS Chapter **) recorded a steeper fall of *.* per cent to $*.*** billion, compared with $*.*** billion in ****, reflecting weaker demand for higher-value fashion categories and formalwear.
December **** data signalled a slower contraction relative to the annual trend. Knitted and crocheted apparel exports rose *.* per cent year on year to $***.*** million from $***.*** million in December ****, supported by seasonal restocking. In contrast, non-knitted apparel declined *.* per cent to $***.*** million from $***.*** million. Combined shipments under HS ** and HS ** edged down *.** per cent to $*.*** billion.
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