Companies that pay ransom demands to cyber criminals in the hope of restoring their IT systems may be at risk of greater negative publicity than those that refuse.
An initial analysis of data seized by the National Crime Agency (NCA) in the takedown of the LockBit ransomware group suggests that the best way to avoid bad publicity may be to refuse to pay up.
Max Smeets, author of the book Ransom War, was given supervised access to data on LockBit 3.0 seized by the NCA during Operation Chronos, which took down the LockBit ransomware operation, and examined leaked data from LockBit 4.0.
Smeets compared press reporting of 100 companies that paid ransomware with reporting on 100 companies that refused to pay.
“It turns out that you are more likely to have a story written about you if you have paid than if you have not paid,” he said in an interview with Computer Weekly.
Smeets’ conclusions fly in the face of claims by criminal ransomware gangs that companies that pay up can avoid bad publicity. He calls it the Streisand effect, whereby in paying a ransom to avoid publicity, companies end up attracting the very publicity they are trying to avoid.
You are more likely to have a story written about you if you have paid [a ransom] than if you have not paid Max Smeets, ransomware expert
Law enforcement has long argued that companies should not pay ransom fees because it supports the ransomware ecosystem and there is no guarantee that they will get their data back.
“What the data also suggests is that you also shouldn’t pay if you are afraid of public exposure,” said Smeets, speaking to Computer Weekly at the Black Hat security conference in London.
The art of the bad deal
Smeets’ analysis also revealed just how ill-prepared many organisations were when negotiating ransomware payments with LockBit’s criminal affiliates.
Some companies told crime gangs upfront that they were desperate to get their data back as they had no backups, putting them instantly on the back foot in negotiations.
Others tried unsuccessfully to win sympathy with the hackers by claiming that they couldn’t afford to pay the ransom, or that they served the local community.
Smeets also found that some victims had sent ransomware gangs copies of their insurance documents to show how much they could afford to pay.
Ransomware victims that pay up are more likely to hit the headlines than those that refuse
His findings show that companies need to be better prepared for ransomware negotiations if the worst happens.
“There is a major opportunity, especially for small and medium-sized enterprises, to become better in understanding how to engage with these criminals without making extreme and obvious mistakes,” he said.
LockBit’s criminal affiliates follow a standard playbook for negotiating ransom payments, which typically involves demanding an initial ransom, offering to decrypt two files for free, and threatening to leak data if organisations don’t pay up.
Smeets found that the criminal groups have so many victims that they don’t spend time analysing the data they capture to look for compromising material that could push up the value of a ransom demand – they are more interested in the next victim.
If companies don’t pay up within a few weeks, affiliates may be inclined to assume that their victim’s lack of desperation may mean their ransomware attack did not cause much damage. They may be willing to accept smaller payments in return for an agreement not to publish the hacked data.
The trust paradox
Ransomware groups like LockBit deceive and steal, but somehow have to convince victims that they are trustworthy enough to restore their data in return for a ransomware payment, so reputation matters.
Operation Chronos not only destroyed the infrastructure of LockBit, but also destroyed its reputation, Smeets’ research shows.
In February 2024, the international police operation seized LockBit’s servers, its administrative hub, its public-facing website and its internal communications.
“The NCA not only went after their technical infrastructure, but also tarnished their reputation by disclosing their lies,” he said.
For example, the group said it would ban the affiliates that hit a children’s hospital in Toronto – it didn’t, said Smeets. LockBit also promised to delete victims’ data from its servers if they agreed to pay, but often didn’t.
When criminal gangs attempted to revive LockBit in December 2024, its reputation had been irretrievably damaged.
Before Operation Chronos, between May 2022 and February 2022, 80 affiliates of LockBit 3.0 received ransomware payments.
LockBit 4.0, an attempt to resurrect the ransomware operation after the police take-down, only received eight ransomware payments between December 2024 and April 2025, according to Smeets’ research.
“LockBit is so tarnished that even if it can put up its infrastructure again, it’s a shadow of its former self,” he said.
Operation Chronos could form a blueprint for future ransomware takedowns by destroying not just the infrastructure but also the reputations of ransomware gangs.
Smeets hopes to conduct further research into the relationship between paying ransoms and negative press coverage to test his initial findings.
You don’t need a four-figure Swiss movement to know what time it is—or look good doing it. One of the most wonderful things about “budget” watches today (although it’s kinder, or more appropriate, to say “affordable”) is that brands have learned to take design cues from luxury timepieces while quietly getting very good at the fundamentals: reliable movements, thoughtful materials, and proportions that don’t scream “cheap.” Take a look at the Orient in WIRED’s selection below as a prime example.
It could easily be argued that we’re in a golden age of affordable horology (see our full guide here for definitive proof), where, if you choose wisely, $350 or less can buy everything from a desirable dress watch, or a high-end collaboration, and even a supremely capable and classically chic diver. Pieces that will see you right from sunken wreck to boardroom table. And let’s not forget the retro allure of digital watches right now, either, with the Shark Classic not only being one of our favorites here, but at $70, it’s also the most affordable.
Moreover, should you decide to bag more than a few (and who could blame you at these prices?), we’ve even got the perfect carry case picked out: Nanuk’s IP67 waterproof and dustproof NK-7 resin $175 910 Watch Case (pictured above) with patented PowerClaw latching system—ideal for securing any timepiece collection, be it bargain or big budget.
Same as the Five Senses deck above, this scratch-off card set happens in sequence, with optional “level up” cards to really push intimacy, and separate cards for each partner with secret directions. For this date, you’ll both bring a red item that you show at certain points to signify that you’re open to physical touch. Then you’ll go out to dinner and have intentional conversation, and every time a partner pulls out the red item, you’ll follow the prompts to initiate increasingly intimate physical acts, ranging from hand holding to neck kisses. So there we were, at Illegal Taqueria, edging each other over al pastor tacos (I kid).
Many of the cards urged a partner not to interrupt or solve problems, but ask questions and talk dirty. My date said, “I think this may be for couples who hate each other.” I had to agree. The second part of the date involved driving and stoplights, but since we were in Brooklyn, we walked down the trash-filled sidewalk and pretended to be a suburban couple on the fritz instead.
The rest of the date included buying things for sexy time, like whipped cream and blindfolds. I’m vegan and had no desire to lick cream from chest hair, so we came home, stripped, and did our best to keep our eyes closed (in lieu of a blindfold). It was overall a strange experience for us both, I think. If you and your partner need a lot of prompting to connect, compliment, and be physical, this set is for you.
Date: Greg, 10/10 (Note: I didn’t find this man on Hinge; I met him the old-fashioned way, in a bar at 2 am.)
Valentine’s Day is a sneaky one. It’s easy to let grabbing fun and unique Valentine’s Day gifts fall to the wayside while you recover from the Christmas holidays, but it’s not one to miss if you have a partner you want to shower with a little extra love.
If you’re feeling too wiped to shop, good news: I’ve got you covered. I’ve rounded up some of our favorite ideas for the year’s most romantic holiday, from Lego sets you can build as a date and date boxes filled with ideas to last you all year long to gorgeous flowers you can get delivered in a snap and cozy robes you’ll want to lounge in together. This guide all the Valentine’s Day gifts we’re excited to give this year.
My husband and I are planning our fourth or fifth year of our favorite Valentine’s Day Date: building Lego sets together. We’ve done this for years, and then we get to enjoy the fruits (well, flowers) of our labor around the home forevermore. These sets serve as both the gift and the activity. Building the dried-flower centerpiece together was probably my all-time favorite, since you can each simultaneously work on one half and then click it together at the end, followed by each building a different-color bonsai tree.
Building on the idea of date activities that involve gifts, this multi-person paddleboard is a fun way to spend time outdoors while staying together the entire time. It’s massive, almost raftlike, so that it can support the weight of up to three adults, but once we got the hang of the size, it wasn’t hard to maneuver. Sometimes we’d both row together, sometimes I’d let my husband do all the work. It made for a lovely daytime adventure together, and I can’t wait for the next warm day for my husband and me to take this out on our local harbor again. It’s big enough that we could bring our son, though it’s much more peaceful as a date activity. It’s inflatable, and I’d recommend grabbing an electric filler since it takes a lot of manual pumping otherwise.
For Flowers on Demand
Photograph: Boutayna Chokrane
The classic go-to for Valentine’s Day is, of course, flowers. WIRED reviewer Boutayna Chokrane tested several flower delivery services to find the best one to get sent to your home, and her favorite is the Ode à la Rose, specifically the Edith arrangements. The business was created by two former French bankers, and the arrangements’ design choices feel distinctly chic in a way only French romance can. The Edith bouquet is entirely Columbus double tulips from Holland, and come hand-tied in a travel vase a fun pink box. The flowers ship nationwide, and there’s same-day shipping in New York, Chicago, Los Angeles, Austin, Miami, and Washington, DC.
For a Jewelry Upgrade
Maybe you’ve already exchanged rings, or maybe you’re looking for your first set without committing to I do. Either way, the most popular fitness tracker to get these days is a smart ring, and Oura is the ruler of the space. The latest model is the Ring 4, and it comes in both metallic and ceramic finishes. Many of my friends love theirs. I wish I had one, but they don’t make sense for my husband and me since we’re an aerialist and rock climber duo. Live my dreams for me and get this for your valentine (and yourself)!
For Your Fave Photographer
Aura
Aspen Digital Photo Frame
If your romantic partner loves to capture photos, a digital photo frame is the perfect gift (and you’ll benefit, too, as likely the number one fan of their photography!). I’m the photographer of our house, and our Aura frame is my husband’s favorite gadget because it showcases photos I’ve captured of our son and life together over the years. Our wedding photos can be found on there too, as well as the occasional good photo of me that he’s captured. It’s a monthly ritual for me to go through my camera roll and add my latest favorites. Aura’s my favorite because the range of frames is beautiful, and the storage is unlimited with no fees or subscriptions.
For the Cozy Couple
L.L. Bean
Scotch Plaid Flannel Robe
One of my favorite souvenirs I have around the house is a matching robe set that my husband and I bought on our honeymoon. Our all-cotton robes are from the Ten Thousand Waves Japanese spa in New Mexico (the final destination of a Southwestern US road trip) and are great for taking to the pool or using after a shower on a hot day. But I still love a good fluffy robe during the colder season, especially since it can double as a towel. Get your partner one of these cozy robes to give them something luxurious to use after their next everything shower or quick rinse-off. Cozy Earth’s robe is crazy-soft thanks to its blend of cotton and bamboo viscose, while this flannel robe from L.L.Bean is one of our favorites for anyone who works from home.
For Your Inner Theater Kids
If your partner loves to sing along to the Wicked soundtrack and is regularly suggesting karaoke as a group activity, then give them the gift of making karaoke happen anywhere with these gadgets. The Bonaok Karaoke Microphone is one of our favorite karaoke microphones, letting you sing anywhere without lugging bulky equipment. The Ikarao Shell S2 is a portable device with two mics, a built-in screen, and support for streaming services, so you can sing along to your favorite songs on Spotify.
For the Fitness Couple
Bombshell Sportswear
Workout Set
After the Christmas season, I saw a video on my For You page that roasted how every mom had clearly gotten a matching workout outfit set for Christmas and was out wearing it on Boxing Day. As a mom myself, all I could think of was how much I would love another matching workout set. I’m serious. They’re great for workouts, quick errands, and day care or school drop-off. My latest favorite set is from Bombshell Sportswear. The set is both super soft and fits securely without any annoying squeezing. It’s getting the most compliments of all my sets. I wish I’d sized up with the bolero, but as an aerialist, my lat muscles are a little bulkier than an everyday person’s.
Have a partner who doesn’t need a matching set? Try some fantastic running shoes instead, which are even more useful for both workouts and daily life. WIRED reviewer Adrienne So says these R.A.D. shoes are fantastic for a range of uses, as they’re designed for gym, HIIT, CrossFit, and hybrid workouts and are soft enough for treadmill running. They look fantastic, too.
For the Beloved Bookworms
Amazon
Kindle Paperwhite (2024, 12th Generation)
PopSockets
PopCase Kindle and PopGrip
A Kindle is always a great gift for anyone who reads in any format. Funny enough, my siblings and I are about to buy one for my dad for his birthday (two weeks before Valentine’s Day), and I recommended my favorite pick, the Kindle Paperwhite, since the standard Kindle is a little too small for his 6-foot-4 frame to hunch down over, and he doesn’t read enough illustrated books to make the Colorsoft the right jump for him. If they already have a Kindle, I’m still in love with my matching PopSockets Kindle case and grip, and they’ve since launched a new Bookish collection with beautiful designs.
For Some Bedroom Spice
The Adventure Challenge
… In Bed
The Fantasy Box
Yes, I Would
Looking to spice things up? These adventure boxes can add more fun to the bedroom without creating additional mental work for you and your partner. An offshoot from the Adventure Challenge, “The Adventure Challenge … In Bed” scratch-off date book has 50 date ideas designed specifically to help facilitate fun and connection in the bedroom. The dates are categorized by activity type in sections like food, dancing, “sexploration,” and more. Each date is covered by a black box, with only icons indicating required fields such as duration, cost, and more. Meanwhile, the Fantasy Box is a date-night box service offering a range of themes, from sexy wine tasting to a kinky poker night, all designed to help couples communicate and connect more intimately. Before opening the box, each partner will fill out a questionnaire of potential intimate acts, and this box comes with everything needed for a truly kinky night in: a satin blindfold, pleather paddle, lingerie, lube, massage gel, feather wand, mini vibrator, and silky wrist restraints. —Molly Higgins
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