Fashion
Paul Mitchell names Paris Hilton new brand ambassador
Published
August 26, 2025
Haircare brand Paul Mitchell announced on Monday the appointment of Paris Hilton, launching the partnership with a high-octane, multi-channel campaign.
Shot by Giel Domen and Kenneth Van de Velde, the Paul Mitchell X Paris Hilton campaign spans digital, social, and in-store activations, and features the entrepreneur and philanthropist in several glamorous looks across tennis courts to gas stations, curated by celebrity hairstylist, Sienree Du.
“Paris Hilton has been setting trends and breaking boundaries for decades,” said Michaeline DeJoria, CEO of John Paul Mitchell Systems. “Her passion for beauty, authenticity, and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”
Specifically, the campaign will be featured across Ulta Beauty stores nationwide, spotlighting the Paul Mitchell essentials behind each look.
Lastly, the collaboration sees Paul Mitchell and Paris Hilton supporting the LA Wildfire Relief Fund, aiding victims of the Southern California fires earlier this year.
“I’ve used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous,” said Hilton. “This campaign is all about giving back to causes that are close to my heart, celebrating confidence, and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”
Earlier this year, Hilton announced the launch of her skincare brand, Parívie, a beauty brand powered by inPHinite Youth Technology, and created in collaboration with president and co-founder, Alexandra Marsh.
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Fashion
US’ Old Navy launches little navy, a new newborn essentials collection
“We designed this collection with parents in mind. Shopping for a newborn, as a gift or for your own, should feel joyful and easy. Everything is intended to be mixed together and matched — it’s fun, it’s emotional, and the value is incredible.”. – Sarah Holme, Head of Design & Product Development for Old Navy.
Old Navy has introduced Little Navy, a new collection of newborn essentials designed to simplify early-stage shopping and gifting.
The range includes layettes, hats, booties and mix-and-match basics in soft, seasonless colours and cosy fabrics.
Sized for babies up to 24 months, the line focuses on comfort, versatility, emotional appeal and strong value for modern parents.
Little Navy goes beyond onesies, offering layettes, hats, booties, and more, all in one convenient collection and no extra searching required. It features a soft, seasonless color palette, cozy fabrics, and versatile styles made for newborns and babies up to 24 months, with sizing that allows Little Navy to grow with baby.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Bangladesh’s BGMEA seeks policy reforms, release of pending incentives
They said bank audit procedures have stalled numerous applications. Around Tk 57 billion in incentives for the textile and apparel sector remain unsettled in fiscal 2025-26, creating acute liquidity pressure and affecting exports.
Bangladesh trade body BGMEA representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without waiting for quarterly release schedules and simplify the disbursement process.
They said bank audit procedures have stalled numerous applications.
They also raised concerns over loan rescheduling and working capital.
The authorities were requested to disburse incentives upon application submission instead of waiting for quarterly release schedules, according to a release from the trade body.
BGMEA vice president Mohammad Shihab Uddoja Chowdhury raised concerns over loan rescheduling and working capital. He said banks often reschedule loans to maintain non-performing loan ratios, but fail to provide the working capital factories need to resume operations.
He proposed that banks pair rescheduling with working capital support to create a win-win outcome, allowing factories to operate and repay loans. The finance minister agreed with the proposal.
BGMEA leaders also called for business facilitation and lower operational costs to help Bangladesh remain competitive in the global market. They sought policy support to remove obstacles in customs, ports and other administrative layers and to ensure an investment-friendly environment.
Fibre2Fashion News Desk (DS)
Fashion
Bangladesh’s CPD calls for reforms in biz & tax climate, trade deals
Bangladesh think tank Centre for Policy Dialogue has called for major reforms in business environment, tax collection, trade deals and FDI management, cautioning that the country’s post-election economic transition may be at risk without evidence-based decisions and strong accountability.
A CPD study identified ‘leaking revenue’ as the weakest area across all decision-making indicators.
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