Business
Lunar New Year gives luxury brands a chance to win back big spenders in China
Luxury brands from Harry Winston to Loewe are going all in on Lunar New Year collections in a bid to attract Chinese customers.
Ahead of the Year of the Horse, which starts on Tuesday, Harry Winston unveiled a limited-edition, $81,500 rose gold watch with diamond bezels and a red lacquer horse. High-end fashion brand Chloé released a capsule collection, ranging from $250 silk scarves to a $5,300 snakeskin and leather shoulder bag with a horse head and tail linked by a horsebit chain. A slew of other brands, including Loewe, Gucci and Loro Piana, have introduced new bag charms with horse motifs.
The Year of the Horse arrives at a time of cautious optimism for designer brands and could mark the start of a China’s luxury market comeback.
Chinese consumers were once the primary driver for the global luxury sector but have cut back sharply in recent years, weighed down by the country’s slowing economy and depressed housing values.
The Chinese luxury market stood at about 350 billion RMB in 2024, or about $50 billion, according to estimates from Bain. While the consultancy estimates that market contracted by 3% to 5% in 2025, Bain analysts noted that the sector started showing signs of recovery in the second half of 2025 on the back of stronger stock market performance and consumer confidence.
Loewe celebrated Year of the Horse with storefront installation in Shanghai, China.
Ying Tang/NurPhoto via Getty Images
Bernstein senior analyst Luca Solca said he predicts Chinese luxury spending will stabilize, forecasting mid-single-digit percentage growth in 2026. However, the market is still far more competitive than at its peak, he said.
Before the Covid pandemic, Chinese consumers accounted for about one-third of the global luxury goods market, according to Solca. That percentage has since dipped to about 23%, he said.
The luxury market’s fortunes do not solely rest on Lunar New Year, but it is an opportunity for Western brands to show respect for Chinese culture, he said.
The annual holiday is associated with the colors red and gold, which symbolize good luck and fortune in Chinese culture. Each Lunar New Year is represented by one of 12 Chinese zodiac animals. Last year’s animal was the snake.
But Solca said in order to best capture the Chinese luxury consumer, brands need to go beyond the expected motifs.
“The Chinese are no longer in awe of anything that comes from the West,” Solca said. “A perfunctory interpretation of CNY is not going to go far.”
Veronique Yang, who leads BCG’s consumer practice in Greater China, said literal interpretations can come across as lazy or even disrespectful to Chinese consumers. Younger shoppers are also looking for fresher takes, she said.
“Chinese young people, they respect the old Chinese culture, but to be honest, a lot of parts of it they don’t understand, or they want it to be reinterpreted in a modern way,” she said. “It’s important to weave a narrative that connects the heritage with a contemporary vision.”
Lunar New Year collections date back to the early 2010s, as Western brands were eager to tap into the rapidly growing Chinese luxury consumer market, according to Daniel Langer, professor of luxury strategy at Pepperdine University. At the time, newly wealthy Chinese consumers were eager to spend on designer goods, especially when they traveled abroad, he said, as there were few luxury boutiques in China outside major cities like Shanghai and Beijing.
Now, with broader access and more choice, brands have to work harder to bring in new clients.
And in the 12 years since the last Year of the Horse, Chinese high-income consumers have become more discerning, Langer said.
“They’ve been to the best places in the world. They’ve dined in the best restaurants in the world. They’ve shopped in the best shops in the world. Their expectations towards brands are significantly higher,” he said. “China has completely changed from a country where there was pent up demand for luxury goods to a country of the highest sophistication.”
Burberry’s Lunar New Year products.
Courtesy of Burberry
They also have grown accustomed to spending less on Western brands between pandemic travel restrictions and the rise of domestic high-end labels, according to Langer.
Before the pandemic, Chinese consumers did most of their luxury shopping abroad. Pandemic travel restrictions permanently changed that dynamic. According to Bain, two-thirds of Chinese luxury goods spending was done abroad in 2019. Last year, overseas spending made up only a third.
The Year of the Horse provides a natural opportunity for a sizable number of Western brands to connect to the holiday. Langer said he preferred brands who take a less literal approach, such as Loewe, which adorned its signature Puzzle bags with fringes and tassels for a cowboy aesthetic.
Yang noted, however, that the year’s zodiac animal is a good luck symbol only for people who were born in that year, which makes playing too much into horse imagery a risk.
Instead, she said, brands can use immersive experiences to connect to Chinese customers, especially younger ones, in a more authentic way.
Valentino, for instance, held a three-day lantern festival in January at Tianhou Palace, a historic temple along the Suzhou Creek in Shanghai. Burberry launched an extensive Lunar New Year campaign in mid-December, with Chinese brand ambassadors and a pop-up boutique and ice rink in Beijing.
“There’s a lot of different cultural elements that you can integrate and build a narrative around,” Yang said. “It’s not only about animals.”
Business
‘Very successful emerging economy’: UN chief António Guterres hails India as AI Impact Summit host – The Times of India
UN Secretary-General Antonio Guterres on Saturday endorsed India as the perfect host for the AI Impact Summit 2026 starting Sunday, praising the nation’s growing global influence and successful economy. The first-ever AI summit in the Global South will be held from February 16-20, bringing together world leaders, tech CEOs, and policymakers to discuss artificial intelligence’s future while ensuring its benefits reach everyone globally.In an exclusive interview with PTI, Guterres strongly backed India’s initiative, saying “I strongly congratulate India for organising this Summit. It’s absolutely essential that AI develops itself to the benefit of everybody, everywhere and that countries in the Global South are part of the benefits of AI.”
The UN chief warned against AI becoming a privilege of developed nations or limited to superpowers like the US and China. He emphasized that AI must serve as “a universal instrument for the benefit of humankind.”Speaking about India’s role in global affairs, Guterres praised the country’s position as a key emerging economy. He highlighted recent developments like India’s trade agreement with the European Union as positive steps toward true global multipolarity. “The role of India, (which) is today a very successful emerging economy that is having a bigger and bigger role in not only the global economy but in its influence in global affairs, India is the right place to have this Summit and to make sure that AI (is) being discussed in depth, in all its enormous potential and also in all its risks, but that AI belongs to the whole world and not only to a few,” he said.Further praising India, he added, “I see India in the centre of those emerging economies, and this is something I would be delighted to discuss with Prime Minister Modi because I have a lot of hope for the role that India can play in shaping this multipolar world.”The UN chief expressed his “frustration” with the Security Council’s ineffectiveness and called for fundamental reforms to better represent today’s world, referring to India playing a central role in shaping a multipolar world order.“There are two things we need to avoid in the world. We need to avoid the system in which there is total hegemony by only one power or a system in which the world is divided between two superpowers,” Guterres also said.Guterres also shared his personal appreciation for India, describing his fascination with the country’s rich history and cultural influence. He mentioned how he’s currently reading about India’s historical impact on various regions, from China to Southeast Asia and even the Mediterranean during the Roman Empire.The summit will see presence from various world leaders, including French President Emmanuel Macron, Brazilian President Luiz Inacio Lula da Silva, and tech leaders like Google CEO Sundar Pichai, Adobe CEO Shantanu Narayen, and Anthropic CEO Dario Amodei.The summit will also feature other UN leaders, including Human Rights Commissioner Volker Turk and Technology Envoy Amandeep Singh Gill, focusing on the summit’s core themes of ‘People, Planet and Progress’.
Business
Women losing £2,548 a year to pay gap, TUC says
The gender pay gap in the UK is not projected to close for another three decades, according to a new analysis by the Trades Union Congress (TUC). At the current rate of progress, women will have to wait until 2056 for pay parity.
The TUC’s findings reveal that the average woman effectively works for 47 days of the year without pay, only beginning to earn from today compared to her male counterparts. The union body states that the gender pay gap currently stands at 12.8 per cent, equating to a loss of £2,548 annually for the average female worker.
Disparities are particularly stark in certain sectors, with the pay gap in education reaching 17 per cent, while in the finance and insurance industry, it escalates to 27.2 per cent.
Paul Nowak, TUC General Secretary, highlighted the severity of the situation. “Women have effectively been working for free for the first month and a half of the year compared to men,” he said.
“Imagine turning up to work every single day and not getting paid. That’s the reality of the gender pay gap. In 2026 that should be unthinkable.”
Mr Nowak emphasised the financial strain on women amidst the cost of living crisis. “With the cost of living still biting hard, women simply can’t afford to keep losing out. They deserve their fair share.”
He added that the Employment Rights Act represents a crucial step towards achieving pay parity, as it will ban exploitative zero-hours contracts, which disproportionately affect women.
The Act will also mandate employers to publish action plans for tackling their gender pay gaps, though Mr Nowak stressed these plans “must be tough, ambitious and built to deliver real change, otherwise they won’t work.”
Business
Strategic sovereignty a guiding imperative in reshaping global economy, say CEOs – The Times of India
NEW DELHI: In a rapidly reshaping global economy, strategic sovereignty has emerged as a guiding imperative, as nations navigate global supply chains while safeguarding critical capabilities in an increasingly fragmented world, global business leaders said. During a panel discussion, KPMG India CEO Yezdi Nagporewalla, global leaders across new age economy, technology and defence, financial inclusion, and consumer sectors, discussed the challenges and opportunities of operating in a fragmented global economy.Highlighting the core of strategic sovereignty in a world of global supply chains, General Atomics Global Corporation CEO Vivek Lall, chief executive of, said, “It is about reducing vulnerability to geopolitical choke points, whether in energy, technology, manufacturing, logistics, or data. Strengthening domestic capabilities while building trusted international partnerships is critical, and it is equally important to develop resilience against any potential choke points. As the global community moves forward, the underlying theme is going to be human resource training and human resource knowledge, capabilities. This is often underemphasized, but at the root of strategic sovereignty is a strong focus on human resource development.”Talking about how strategic sovereignty is reshaping the flow of global capital, Kishore Moorjani CEO – Alternatives, Private Funds CapitaLand Investment said, “Perhaps there’s no better place to see that in action than in India. When the country began liberalising over 30 years ago, it was hungry for capital and attracted significant foreign institutional investment. While FII capital is important, it can be fickle. Today, the situation has reversed: capital is chasing India… We respect the sovereignty of the markets we operate in and align our investments accordingly. We come to build India, not just trade.”Discussing the role of financial institutions in building national resilience, Mary Ellen Iskenderian, president & CEO of Women’s World Banking, said, “True economic resilience depends on inclusive access to savings, credit, insurance, and digital payments. Financial inclusion strengthens households and communities, particularly in the face of climate shocks and economic volatility, reinforcing national stability from the ground up.”On the question of how consumer brands maintain core identity while navigating local cultures, regulations, and consumer expectations, Mike Jatania, CEO and chairman The Body Shop & co-founder of Aurea, said: “For brands operating across borders, maintaining identity while respecting national priorities is essential. If your brand has a clear purpose and core values, it can adapt locally without losing its identity. Purpose, transparency, and trust are economic currency.”
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