Fashion
Karl Lagerfeld taps Paris Hilton for ‘From Paris With Love’ campaign
Published
August 27, 2025
French fashion house Karl Lagerfeld unveiled on Wednesday its new fall 2025 campaign featuring entrepreneur and pop-culture icon Paris Hilton, marking her debut as brand face.
Lensed by fashion photographer Chris Colls, the new Karl Lagerfeld campaign, dubbed “From Paris With Love”, is a reimagining of “Karl Interviews Karl”, an iconic video moment where Karl Lagerfeld interviewed himself.
However, this time, it’s the Hilton heiress paying homage to Karl, in a series of reverent moments where Paris is even dressed like the namesake designer (think slicked back hair, big black sunglasses, and black and white attire), cleverly portraying his known charm and wit.
“Paris is both a global icon and a businesswoman—someone who understands the cultural power of image and reinvention. She and Karl have each defined eras in their own distinct ways,” said Pier Paolo Righi, CEO of Karl Lagerfeld, which is today owned by U.S. apparel giant G-III Apparel.
“This collaboration captures a dynamic that feels both unexpected and entirely authentic—a dialogue between enduring influence and ever-evolving relevance.”
The campaign features items from both Karl Lagerfeld Paris and Karl Lagerfeld Jeans, including structured tailoring and more off-duty looks, paired with the latest accessories from the house. Hilton is joined by Spanish model and actor Jon Kortajarena, fronting the campaign for men’s.
“Karl was a true original—bold, iconic, and always ahead of his time. I’ve always admired his rebellious spirit. To be part of Karl’s world, especially in this campaign which celebrates individuality and playfulness, feels like such a natural fit,” said Hilton, in a press release. “‘From Paris With Love’…It’s an honor to be part of his legacy in a way that feels true to who I am.”
Hilton is on a run when it comes to campaigns. Earlier this week, the starlet was named the new brand face of luxury haircare brand Paul Mitchell, with Karl Lagerfeld parent G-III also banking on Hilton’s star power to lift sales across its portfolio of brands, as it lets go of key licenses like Calvin Klein.
In June, G-III Apparel reported a 4% decline in sales to $583.6 million in the first quarter, hurt by the U.S. fashion firm’s returning of its Calvin Klein and Tommy Hilfiger licenses to parent PVH Corp.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
August 28, 2025
Central London’s department stores continue to attract brands for pop-ups and permanent spaces with Selfridges, Harrods and Liberty all adding key names recently.
Luxury lifestyle brand Smythson of Bond Street has opened a new concession in the latter. It’s in Liberty’s homewares department on the third floor. The brand’s signature diaries, notebooks, and stationery, along with a selection of leather accessories and a curated edit of the brand’s bestselling bags are all on offer with personalisation also available.
The brands have developed an exclusive limited-edition range of Smythson x Liberty products with the first collection having just launched. There’s a selection of signature notebooks and diaries in Liberty Purple, Smythson’s Nile Blue, and a seasonal Coral colourway, each lined with a Liberty silk in coordinating colours. The second edit, launching in November, will feature a range of bestselling accessories.
Meanwhile UK-based padel apparel brand Pulco has debuted at Harrods, becoming the store’s first-ever padel clothing label, underlining the sport’s surging popularity.
Products on offer include the key Aircon shirt made from an ultra-lightweight, Italian-engineered fabric “featuring a breakthrough weave that rapidly wicks moisture from the inside out, delivering unrivalled breathability and comfort in play”.
But as well as performance-wear, there’s a full lifestyle offering “blending elevated athletic apparel with understated, off-court elegance”. That means shirts, shorts, hoodies, jackets, T-shirts, sweatpants, caps, socks and more. Retail prices range from £10 up to £165.
And back in the West End, Samsøe Samsøe has moved to a new space within Selfridges that presents the Scandinavian brand’s contemporary womenswear “within the universe of its experiential design”. The pop-up revolves around the AW25 collection that also inspires the space, “which emulates the immersive ‘Radiant Connection’ exhibition” that Samsøe Samsøe introduced the collection with during Copenhagen Fashion Week.
Set against the backdrop of the exhibition’s set design and illustrated by the lookbook imagery of the season, the pop-up “becomes illuminated with the lime green shade that defines the visual identity” of the collection.
The brand said the pop-up is a “next step within Samsøe Samsøe’s ever-increasing focus on the UK market” and should help it reach new consumers.
Copyright © 2025 FashionNetwork.com All rights reserved.
Bangladesh’s garment exports to the US surged 24.49 per cent in the first six months of 2025 to $4.24 billion, led by trousers and shorts, which made up 45.65 per cent of shipments.
Despite a heavy effective tariff burden of 35–36.5 per cent, Bangladesh has retained its dominance in bottom-wear exports due to strong price competitiveness.
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FIEO president S C Ralhan described the development as a severe setback, warning that around 55 per cent of India’s US-bound shipments, worth approximately $47–48 billion, now face pricing disadvantages of 30–35 per cent. This, he said, makes Indian products uncompetitive compared to those from China, Vietnam, Cambodia, the Philippines, and other Asian producers.
FIEO has warned that the US’ additional 25 per cent tariff on Indian goods, raising duties to nearly 50 per cent, threatens $47–48 billion in exports, hitting textiles, leather, and other labour-intensive sectors.
President S C Ralhan urged urgent government support, credit relief, expanded PLI schemes, FTAs, and stronger diplomacy with Washington to sustain competitiveness.
The textile and apparel hubs of Tiruppur, Noida, and Surat have already reported production halts due to eroding cost competitiveness. Other labour-intensive sectors including leather, ceramics, chemicals, handicrafts, and carpets are also expected to face order cancellations and reduced global competitiveness, FIEO said in a press release.
In response, the president urged immediate government intervention. Suggested measures include interest subvention schemes, enhanced export credit support, low-cost lending for micro, small and medium enterprises (MSMEs), and a one-year moratorium on loan repayments. He also called for automatic credit limit enhancements of 30 per cent, collateral-free lending on emergency credit line guarantee scheme (ECLGS) lines and expanded production-linked incentive (PLI) schemes.
FIEO further emphasised the need for aggressive market diversification through fast-tracked free trade agreements (FTAs) with the EU, GCC, Africa, and Latin American nations, alongside investments in cold-chain and storage infrastructure. While diversification is key, the president underlined that urgent diplomatic engagement with Washington remains critical.
Promoting ‘Brand India’ through global branding, innovation, and quality certifications was also highlighted as a long-term strategy. FIEO has appealed for swift, coordinated action between exporters, industry bodies, and the government to safeguard livelihoods and maintain India’s export momentum in the face of escalating trade headwinds.
Fibre2Fashion News Desk (SG)
Smythson opens at Liberty, Pulco at Harrods and Samsøe Samsøe at Selfridges
Bangladesh’s US garment exports surge in H1, led by trousers & shorts
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