Candace Owens spent years building a pro-MAGA audience by supporting President Donald Trump. Now, she’s calling for his removal from office.

Over the past few months, right-wing media figures like Owens have broken with Trump on a number of issues, including the Epstein files and the administration’s intervention in Venezuela. But the fracturing among the MAGA media coalition appears to have reached the point of no return after the president’s threats to annihilate “a whole civilization” in Iran this week.

“The 25th amendment needs to be invoked,” Owens wrote Tuesday on X. “He is a genocidal lunatic. Our Congress and military need to intervene. We are beyond madness.”

Owens is one of several right-wing media figures calling for Trump’s removal. Former congressperson Marjorie Taylor Greene also called for invoking the 25th Amendment, referring to Trump’s actions in Iran as “evil and madness.” Alex Jones urged Trump’s ouster on his InfoWars program on Tuesday, asking a guest “how do we 25th amendment his ass?” On an episode of Joe Rogan’s podcast last week, comedian Theo Von, who hosted Trump on his own show in 2024, called the US and Israel “fucking terrorists.” “It is vile on every level,” former Fox News pundit Tucker Carlson said during his show on Monday, referring to Trump’s recent Truth Social posts about Iran. The red-pill streamer Sneako wrote, “I miss Joe Biden” on X last week.

This pushback from major right-wing figures has fractured the MAGA media coalition even further; seemingly in response, a handful of pro-Trump stalwarts have called on the Justice Department to investigate American influencers for taking foreign money without disclosing it. The conservative activist Laura Loomer called posts from Owens “the most obvious foreign influence operation ever” before urging a DOJ investigation on Tuesday.

“The DOJ can investigate me all they want, Larry—they won’t find a thing,” Candace Owens posted in reply to Loomer on Wednesday.

Jack Posobiec, a prominent Pizzagate conspiracy theory promoter, echoed Loomer’s calls for an investigation. Benny Johnson, a former Turning Point USA contributor, wrote on X that he would “welcome” an investigation. (In 2024, the Justice Department alleged that Tenet Media, an online media company that produced shows for Johnson and other high-profile influencers, was largely funded by Russian state-backed news network RT. Johnson, whom the US government did not accuse of wrongdoing, issued a statement at the time denying awareness of the alleged Russian influence scheme and portraying himself as a victim.)

Throughout Trump’s second term in office, the administration has frequently worked with creators to push its messaging online. Last fall, the Pentagon revoked press credentials from mainstream outlets, replacing them with creators like Loomer and Cam Higby. While many of these creators have attended recent Pentagon press briefings, the White House hasn’t seemingly been in touch on messaging about the war in Iran.

“There is/was none,” one source familiar with the Republican influencer pipeline tells WIRED about the administration not reaching out to creators about Iran. “The online right wasn’t supportive, and there wasn’t anything that was going to change that. The best they could hope for is silence.”

Within the app, you can add safe zones, more pets with Fi trackers, and other users who can also track and monitor the pet. There’s a Health tab where you can add and store things like vet records, receipts, and insurance information, and add vets to easily share your pet’s documents and get appointment reminders. You can also set up the Fi app on your Apple Watch to have even quicker access to monitor your pet’s location, activity, and safety (including Lost Mode) without needing a phone.

When you open the app, you’ll see a map with live tracking showing where your pet is currently, as well as a notification of the last time they were outside and where they were. With the latter, you can pull up stats like location timeline, showing where they were and when. If you dive into any day when the tracker left the home, it will recreate the route, following the path and calculating the distance the pet traveled.

There’s also health-monitoring data from activity and sleep tracking, which is most useful for an indoor-only pet like mine. Like other health-tracking collars, stats for sleep and activity aren’t 100 percent accurate, as the app uses GPS to track movement, categorizing “activity” when the animal is moving and “sleep” when the pet is still for a prolonged period. This means that if Basil was awake but stationary, the app may inaccurately categorize this as sleep.

In the Rest tab, you can see sleep metrics, including a daily summary of deep sleep, naps, and interruptions during nightly sleep. You can compare this over time, and the app notes how much more or less Basil slept than the night before. It also compares stats historically, by week, month, and year, so you can track trends and better understand your pet’s normal sleep schedule.

The Activity tab is similar, tracking activity by day, week, and month, noting in the day’s timeline when the pet was most active and for how long. This also compares activity to the day before. I liked looking at the weekly report, comparing days during the week to see which he was most active during and if any patterns in activity popped up.

For example, I noticed that his sleep-versus-activity schedule was similar to mine, except he was active between 4:45 and 6:30 am (while I was still asleep), because that’s when his automatic feeder goes off for breakfast and my roommate is getting ready to leave for work. He was most active in the evenings, when I feed him dinner, have dedicated playtime, and my roommates are home, so there’s more activity to keep him awake. Historical comparison is also a super helpful way to track whether your pet is sleeping more or becoming more lethargic—an early warning sign of a bigger health problem.

Not Without Its Quirks

Since my cat is indoor-only, I ran some experiments to track location, using GPS on both the Fi Mini tracker and my phone. I also had a friend take the tracker out without my phone nearby to see whether I’d get pinged that “Basil” had left the safe zone.

Although it is better than not being alerted at all, the Fi’s GPS has limitations (as did the Tractive tracker I tested). It needs a strong signal to communicate with cell towers for accurate location. If your phone is close to the smart collar (via Bluetooth), it uses that instead of the Fi’s GPS, making it more accurate and alerting quicker. If the pet gets loose and is out of range of your phone, it uses the collar’s cellular antenna (in this case, Verizon cell towers). But because the Fi’s antenna isn’t as strong as a phone’s, location accuracy is lower, and the connection can be very spotty, especially if your pet is in the country or on acreage where cell towers are farther away.

The other goal of the Button is rapid response time. Unlike the Humane Ai pin, which got lots of criticism for taking a painfully long time to reply to queries, the Button is designed to be nearly instantaneous. In a demo via Zoom call, I watched Nolet ask the Button for a recommendation for the best sandwich shops in my neighborhood. While the Button didn’t choose my idea of the best sandwich place around, it did at least answer all the questions within a second. It can also be immediately interrupted by pressing the button, which is a great feature for people like me who cannot tell a chatbot to shut up fast enough.

Nolet is unapologetic about the very clear Apple ethos you might be able to suss out in the design.

“The Humane pin felt a little geeky to wear, right?” Nolet says. “But the iPod shuffle? Really cool. That’s where the idea started, and then we just put all of our Apple-esque expertise into it and tried to refine it into something that we thought would actually be useful.”

Nearly all their product images and videos show the Button being used as a wearable, but Nolet insists the device can also be kept in a pocket, bag, or car glove box as well.

“My cofounder says we can’t tell people it looks cool; they have to decide,” Nolet says. “Our intention is to build something that is kind of fashionable, but it’s up to you guys to tell us if it’s cool.”

Though Apple has long been a leader in technological coolness, it has struggled in the virtual reality space, specifically with its too expensive, too heavy Vision Pro and that devices complicated rollout. Apple is not alone on that front. Meta is actively rejiggering support for its VR efforts. Nolet posits that part of the reason for that instability is that VR has required building hardware and the software ecosystems to support it at the same time.

“There was no software innovation that we were anchored to as an industry, so I think it’s quite a hard pitch,” Nolet says. “It’s much, much easier to stand on the shoulders of giants.”