German multinational company Adidas’ currency-neutral revenues increased 13 per cent for the second consecutive year in 2025. This increase was driven by double-digit growth in all markets and channels, as well as in both performance and lifestyle.

Footwear revenues grew 12 per cent on a currency-neutral basis in 2025. The broader and deeper product offering drove double-digit footwear growth across many categories, including running, training, performance, basketball, and sportswear. Strong growth in originals also contributed to the increase in footwear. Apparel sales grew 15 per cent during the year as brand and product momentum continued to expand as planned. Differentiated and locally relevant apparel collections fuelled double-digit increases in major categories like football, running, training, and originals.

In 2025, Adidas achieved double-digit, currency-neutral revenue growth across all markets and channels, with footwear up 12 per cent and apparel 15 per cent.
Europe, North America, and Greater China grew 10-13 per cent, while Latin America, Emerging Markets, and Japan/South Korea saw 14-22 per cent growth.
Strong wholesale, retail, and e-commerce performance drove results.

“I am again very proud of what our people have achieved. Driving double-digit growth in the fourth quarter despite all the external turbulence, and more than doubling our operating profit in the quarter made the year end very well and made 2025 much better than we had planned and expected when the year started. The double-digit growth in all markets and all channels is of course very pleasing, but even more important is that this is quality growth. Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control. The gross margin of 51.6 per cent (without Yeezy) is historically high and underlines this performance and the strength of our brand,” said Adidas CEO Bjørn Gulden.

Currency-neutral net sales for the Adidas brand grew at double-digit rates in all markets in 2025, reflecting significant market share gains around the world as a result of combining the brand’s global strength with locally relevant product assortments and activations. Europe (+10 per cent), North America (+10 per cent), and Greater China (+13 per cent) grew revenues at a low-double-digit rate in 2025. Latin America (+22 per cent), Emerging Markets (+17 per cent), and Japan/South Korea (+14 per cent) recorded even faster growth. In all markets, growth was broad-based as reflected in strong improvements in both the wholesale and direct-to-consumer (DTC) business, the company said in a press release.

Growth for the Adidas brand in 2025 was equally broad-based across all channels with double-digit increases in both wholesale and DTC. Strong sell-through rates at retail partners and increased shelf space allocations continued to drive wholesale revenues, which increased 12 per cent on a currency-neutral basis. Own retail revenues were up 13 per cent, driven by strong like-for-like growth in the company’s global fleet of own stores and continued investments into new retail doors. E-commerce sales increased 16 per cent, with a continued focus on full-price propositions. As a result, sales in the brand’s DTC business grew 14 per cent.

“For 2026 we expect high-single-digit growth currency-neutral, which will add another €2 billion (~$2.32 billion) in revenue. We expect operating profit, despite the headwind from tariffs and negative FX of around €400 million (~$464.04 million), to grow faster than revenue and to increase to around €2.3 billion (~$2.67 billion). That will in my opinion define Adidas again to be a healthy and successful company. For 2027 and 2028 we expect to continue to take market share, grow sales at a high-single-digit rate and deliver an operating margin of more than 10 per cent in 2028,” added Gulden.

“To achieve this, our focus will continue to be consumer-oriented and to be the global sports brand with a local mindset. We have the scale, the innovation, the product pipeline, the marketing concepts, and the talented people to achieve this. We now have to further reduce complexity, put decision-making closer to the consumer and where the knowledge sits and make sure we optimise our systems, processes, and organisation to the new reality in the global marketplace,” Gulden concluded.

Fibre2Fashion News Desk (RR)

The evolving market has inspired much of what’s on show from 11 to 13 March at Intertextile Shanghai Apparel Fabrics – Spring Edition, set to feature over 3,000 exhibitors from 25 countries and regions across seven halls at the National Exhibition and Convention Center (Shanghai). Beyond – and in some cases integrated with – the exhibition space is a fringe programme encompassing the Intertextile Directions Trend Forum, a range of topical seminars and panel discussions, and several in-demand display areas. The various fringe events reflect the four themes presented across the extensive show floor: fashion forward, performance textiles, sustainability, and textile future.

Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, outlined some of what to expect at the upcoming fair: “There are many responsibilities to consider when organising a show of this scale, yet our main priority remains to effectively facilitate business between exhibitors and buyers. As such, we have curated a variety of provisions that relate to segments with high potential – such as the non-traditional offering of our new Pet Boutique display area, or the expanded, seminar-integrated Econogy Hub and Functional Lab. Within our four themes, there is a place for exhibitors from across the global supply chain, and we are excited for visitors to discover what’s on show this spring.”

New exhibiting countries include Austria, Denmark, Indonesia, Lithuania, and Norway. The International Hall (Hall 5.1) will feature most of the show’s overseas fabric exhibitors in seven country / region pavilions, and in six featured zones. These include Econogy Hub, Essential Suits & Shirts, Functional Lab, Premium Wool Zone, SalonEurope, and Verve for Design, while Accessories Vision (1.2) and Beyond Denim (7.2) will host multiple international exhibitors relevant to those categories. The four themes are apparent across the fair’s many pavilions, zones, and fringe events, supporting the platform in the current market climate, and laying the foundation for strategic expansion.

Fashion forward

Amongst global fashion leaders, where constant change is increasingly seen as the new normal, positive sentiment towards China is growing – only 28 percent viewed the market as unpromising in 2026, down from 41 percent for 2025. Exhibitors see the potential at Intertextile Apparel, where fashion is a cornerstone – from the original prints, artisanal textures, and genderless fabrics rooted in heritage at the 28-exhibitor Japan Pavilion and its ‘Temporal Space’ Trend Corner; to the quality, commercially appealing womenswear fabrics at the France Zone; to the luxury menswear fabrics and more at the Italy Pavilion. 

In the fashion forward category, featured fringe events include the Intertextile Trends Spring / Summer 2027 Seminar and the Trend Forum Introduction Tour, both conducted by Ms Sachiko Inoue, lead curator of this season’s Intertextile Directions Trend Forum and its PARADOX theme. Other notable design and trend seminars include presentations from key figures at Pantone Color Institute, PeclersParis, and WGSN. 

Performance textiles

Sportswear is one of the major bright spots in the Chinese fashion market. At the fair, it is the Asian pavilions that regularly attract buyers of functional textiles. These include the Korea Pavilion, where exhibitors such as Dongbang International, TNF Global, and Ts Textile are traditionally strong in sports, golf, and outdoor fabrics with antibacterial, durable, and stretchy properties. The Korea Textile Center (KTC) Pavilion will likewise showcase a selection of Korean performance fabrics and other textiles from North Gyeongsang Province. 

Also prominent in this category, of course, is Functional Lab. The restructured zone will expand in scale by over 30%, within which THE CUBE will feature an integrated product presentation stage and display area. Exhibitors set to present on stage include Baur Vliesstoffe, Regen-Tech Fashion, Sunshinetex, and more. Meanwhile, featured functionality seminars include Unifi Textiles’ discussion on the nature-inspired performance of their circular polyester and its linen-like innovation, while DP Acetate will delve into the advantages of dope-dyed acetate yarn. 

Sustainability

Sustainability at Intertextile Apparel is headlined by the growing Econogy Hub, the zone for eco-friendly textiles as well as certification and traceability solutions, where featured exhibits include the Ecocert Pavilion and standalone booths from PEELSPHERE, TextileGenesis, and many more. Among the show’s other highlights, the Lenzing Pavilion will showcase applications of its cellulose fibres, the India Pavilion will display natural fabrics with artisanal eco-craftsmanship, and the Hong Kong Pavilion will present eco-fibres and recycled blends with ISO-certified supply chains.

Econogy Talks is the segment of fringe events discussing sustainable products, solutions, and regulatory developments, including the Econogy Forum, moderated by Redress, unpacking how waste is the new resource redefining fashion, and the Econogy Tour, an exploration of select eco-conscious exhibitors. Adjacent to the seminar space, the range of samples at the Econogy Hub Display Area will spotlight green fashion, which is on the rise globally. Growing with it is the importance of brands proving their sustainability claims – emphasising the role of the fair’s Econogy Finder, which allows independently verified eco-suppliers to be easily found onsite.

Textile future

Taiwan is a leader in smart fashion and digital innovation, and the Taiwan Pavilion will give a platform to exhibitors such as Hi-Tec Industrial, Hua Mao Nano Tech, and Orientex Precision Industrial, known for technological advancement, nano textiles, and precision production systems. The spring debut of the Türkiye Pavilion will display fabrics that blend nostalgia with innovation, an important combination for forthcoming trends. 

In the fringe programme, the 2026 International Textile Industry Digital Application Trend Forum will discuss the industry’s integration of digitalisation and new technology, and how they relate to sustainability and smart materials. Yet textile future not only explores the applications of cutting-edge technology, but also high potential textile markets. One of which, at Intertextile Apparel, is pet fashion – a market in China that is growing more than 20% annually. The upcoming Spring Edition will launch the Pet Boutique, a display area presenting a range of textiles and accessories that prioritise both functionality and comfort for pets. Exhibitors with samples on show include Lenzing, Idole, SilkIPEK Tekstil, G.K Infinite, and more. The related Pet Forum will discuss pet apparel trends and innovations. 

Beyond the internationality on show in Hall 5.1, most Chinese exhibitors will be in Halls 1.2, 6.1, 6.2, 7.1, 7.2, and 8.1, featuring accessories, suiting and shirting fabrics, functional wear and sportswear fabrics, ladieswear fabrics, casualwear, denim, and more. Within the domestic halls, fairgoers can also expect to find a range of inspiring displays including the Sustainable Fashion Trend Forum and Sustainability Zone in Hall 6.1; Techno & Functions Trend Forum and Innotex Space in 6.2; Digital Fashion Innovation Space in 7.1; Denim Trend Forum in 7.2; and Fashion Focus Trend Forum in 8.1. 

The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. It will take place alongside Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, CHIC and PH Value at the National Exhibition and Convention Center (Shanghai).

Intertextile Shanghai Apparel Fabrics – Spring Edition will be held from 11 – 13 March 2026.

Other upcoming shows:

Intertextile Shenzhen Apparel Fabrics / Yarn Expo Shenzhen
9 – 11 June 2026, Shenzhen (Futian)

Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
25 – 27 August 2026, Shanghai

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)