Business
Lamborghini CEO says tariffs are causing even the wealthiest buyers to pause
Uncertainty around tariffs has caused even the wealthiest buyers of Lamborghini supercars to hold off on their purchases, CEO Stephan Winkelmann told CNBC.
While the White House recently announced an agreement with Europe on a 15% tariff rate, that rate hasn’t yet taken effect for cars. Lamborghini and other European automakers are still paying a tariff rate of 27.5% on exports to the U.S. With the price of a Lamborghini starting at $400,000, many buyers are choosing to wait for more stable tariff rates before buying, Winkelmann said.
“Some are waiting because they want to be sure that this is the final number that is going to be in place,” Winkelmann said. “Others are fine with it, or we will have negotiations.”
Wherever the final tariff rate settles, however, Winkelmann said the levies will have some impact on the company’s business. He said Lamborghinis can’t be produced in the U.S., since the “made in Italy” promise is core to the brand. And he said that even the wealthy are sensitive to price increases.
“They are millionaires or billionaires for a reason, so they know what they’re doing and why they’re doing things,” he said. “For us, free trade is the right approach. We all know that is what we want. But then there is the reality, and we have to deal with complexity, since we are in business. … We are ready to face whatever comes.”
For now, the company is fairly insulated from any immediate drop-off in demand, since it has a large back order. Cars being delivered today were ordered a year or two ago. Lamborghini announced this summer to dealers that prices would increase by 7% for the Temerario and Urus models and 10% for the Revuelto.
The company, owned by Volkswagen‘s Audi Group, is also riding high from a wave of new models. It reported record revenue in 2024 of more than 3 billion euros ($3.5 billion) and deliveries of 10,867 cars. It’s launched three new models since 2023, all plug-in hybrids: the 8-cylinder Temerario, which replaces the Huracan; the 12-cylinder Revuelto, which replaces the Aventador; and the Urus SE, a hybrid SUV.
For an upcoming fourth model, Lamborghini had announced an all-electric grand touring car to debut sometime in 2028. But Winkelmann said with EV demand slowing, the company is considering releasing it as a hybrid instead and will decide by the end of the year.
“There is a flattening in the acceptance of electric cars, not only at the high end and exclusive supercars, but also in the general market,” he said. “So the trend is going to be delayed in general, and we have to decide. For a car like Lamborghini, it’s not important to be the first one to show a new technology, but to be there when it’s accepted and to have the best technology at that time.”
Last week at Monterey Car Week, Lamborghini unveiled a new limited-production supercar called the Fenomeno. It’s the fastest and most powerful Lambo yet, boasting 1,080 horsepower and 0 to 60 in 2.4 seconds thanks to a 6.5-liter, V-12 engine paired with three electric motors.
Lamborghini will make only 29 Fenomenos, which are part of what Winkelmann calls the “few-offs” strategy of super-rare, hyper-performance versions of its current lineup for top clients.
Also helping the company: a surge in wealth around the world that’s becoming younger and more diverse. Lamborghini owners have an average of five cars in their garage, and owners of the higher-priced Lambos have an average of 10 cars. The average age of the Lamborghini buyer now is under 45, and in Asia it’s under 30, he said.
“There are a lot of countries where we have very young customers,” he said. “We have the second generation of wealth. But we also have a very young customer base of entrepreneurs who made their money themselves.”
Relative to the growth in global wealth, however, Lamborghini’s production has remained small. And while the U.S. is still its largest market, Lamborghini carefully manages supply in every country to make sure the brand remains exclusive and special, Winkelmann said.
“We will always look to make sure we do not crowd one market, and to have always a global view where we are selling the cars,” he said.
Women, he said, will also be a key driver. The Urus has welcomed more women buyers to the brand, and Lamborghini is holding more women-focused events, like the “She Drives a Lambo” driving gatherings.
“We have always been a very male-driven brand, very attractive to males with the design and performance,” Winkelmann said. “But on the other side, we are seeing that with the Urus, we have a lot more women stepping into the brand and having confidence with the brand.”
Business
India’s $5 trillion economy push: How ‘C+1’ strategy could turn country into world’s factory
New Delhi: India is preparing for a major economic transformation. The Union Budget 2026-27 lays out measures that could make the country the top choice for global manufacturing using the popular ‘China +1’ (C+1) strategy. This comes as international companies rethink supply chains after COVID-19 disruptions, rising trade tariffs and geopolitical tensions.
India has positioned itself as the backup factory for the world that is ready to absorb international demand in case of any crisis in China or Taiwan.
The government has offered tax breaks for cell phone, laptop, and semiconductor makers, making India more attractive to foreign investors. Reducing bureaucratic hurdles for global firms, the budget also strengthens the National Single Window System to simplify business procedures. The message is clear: India is ready to step in as a global manufacturing hub, ensuring supply continuity for the world.
The expressway to a $5 trillion economy
China presently dominates about 40% of global manufacturing. Its factories supply critical products worldwide, but 2026 is expected to be a turning point. Expanding influence and economic opacity have made global companies seek alternatives.
India has leveraged this moment, offering a comprehensive incentive package for foreign manufacturers. Analysts call it more than policy; it is a blueprint to become a $5 trillion economy and reclaim India’s historic position as a global industrial leader.
Why the world needs India now
The COVID-19 pandemic exposed the dangers of over-reliance on a single supplier. When China halted medical exports, nations realised the need for diversified supply chains. Major companies such as Apple and Samsung now see India as a dependable alternative.
China’s aging workforce and rising labour costs further enhance India’s appeal. With 65% of its population under 35, India offers a vast, skilled and affordable workforce for decades. The geopolitical uncertainty surrounding Taiwan, which produces 90% of advanced chips, has also created demand for a secure manufacturing backup. India is stepping in to fill that gap.
How India stands to gain from China’s challenges
India’s budget, 2026-27, slashes import duties on cell phone and laptop components, turning the country into a hub for component manufacturing, not just assembly. Electronics exports are projected to cross $120 billion by 2025.
The government has also launched a Rs 1.5 lakh crore semiconductor mission, attracting companies like Tata and Micron to establish advanced chip plants in India. In the chemical sector, stricter environmental regulations in China have shut down several plants, benefiting Indian companies such as Privi Specialty and Aarti Industries, which are now filling gaps in global supply chains.
Incentives for companies
The Production Linked Incentive (PLI) scheme promises cash rewards for output, covering over 14 sectors. This is India’s answer to Chinese subsidies. From land acquisition to electricity connections, the National Single Window System now enables businesses to clear all approvals through a single portal.
Infrastructure investment has also received a massive boost, with Rs 11.11 lakh crore allocated under PM GatiShakti. New ports and dedicated freight corridors are being built to ensure that exports from India reach the world faster and cheaper than ever before.
India’s moves points to a strategic shift in global manufacturing. By rolling out the red carpet for foreign companies and investing heavily in infrastructure, technology and policy reforms, the country is poised to become the go-to destination for global supply chains. The C+1 formula is not only a concept; it is a roadmap to turn India into the next industrial superpower and a $5 trillion economy.
Business
D-St blues! Sensex sheds 1.5K, biggest drop on a Budget day – The Times of India
At a time when global markets are witnessing high volatility due to geopolitical uncertainties, the hike in securities transaction tax (STT) on derivatives trades hit investor sentiment on Dalal Street on the Budget day. This in turn led to a sharp sell-off that pulled the sensex down by nearly 1,500 points—its biggest points loss on a Budget day—to close at 80,773 points. The sell-off also left investors poorer by Rs 9.4 lakh crore, the biggest Budget day loss in BSE’s market capitalisation.The day’s trading was marked by high volatility. The sensex rallied over 400 points as FM started her speech, fell about 1,100 points after the STT hike proposal was announced, partially recovered by mid-session to trade 600 points down on the day and then sold-off to close below the 81K mark for the first time in four months.On the NSE, Nifty too treaded a similar path to close 495 points (2%) lower at 24,825 points. Fund managers and market players feel the day’s sell-off was overdone, compounded by the absence of most institutional players since it was a Sunday. “The market’s reaction (to the hike in STT rates) was a bit overdone, although the decision itself was unexpected,” said Taher Badshah, President & Chief Investment Officer, Invesco Mutual Fund. “I think markets should settle down in 2-3 days.” Badshah said the Budget was in line with govt’s set path of the past few years, showing a conservative approach to setting targets.“The revenue and expenditure targets for FY27 are achievable. And since the rate of inflation is lower now, the nominal GDP growth rate of 10% may turn out to be on the higher side as inflation normalises during the year,” the top fund manager said. In Sunday’s market, of the 30 sensex stocks, 26 closed in the red. Among index constituents, Reliance Industries, SBI and ICICI Bank contributed the most to the day’s loss. Buying in software services majors Infosys and TCS cushioned the slide. In all, 2,444 stocks closed in the red compared to 1,699 that closed in the green, BSE data showed.STT hike aimed at curbing F&O speculation The decision to raise securities transaction tax (STT) for trading in equity derivatives means trading futures & options (F&O) will be more expensive from April 1. STT on futures trading rises from 0.02% to 0.05% now, and on options premium and exercise of options to 0.15% from 0.1% and 0.125% respectively. This could more than double statutory costs of trading F&O contracts.While the move is to curb excessive speculation by retail traders who mostly suffer losses, investors sold stocks of those companies that derive a large portion of their turnover from this segment. Stock price of Angel One crashed nearly 9%, BSE crashed 8.1%, Billionbrains Garage Ventures that runs the Groww trading platform, lost 5.1% and Nuvama Wealth Management lost 7.3%. STT hike follows a Sebi survey that showed that 91% of the retail investors lost money in the F&O market with average loss per investor surpassing Rs 1 lakh per year. Institutional and some high net worth players took home most of the profits from the segment.18% GST on brokerage for FPIs removedThe Budget proposed to do away with 18% GST charged on the brokerage that foreign portfolio investors pay in India. Among the host of changes to the GST laws that the finance minister proposed, one was abolishing clause (b) of sub-section (8) of section 13 of the Integrated Goods and Services Tax Act, 2017. This is being “omitted so as to provide that the place of supply for ‘intermediary services’ will be determined as per the default provision under section 13(2) of the IGST Act,” the Budget proposal said.
Business
Starbucks bets on robots to brew a turnaround and win customers
Chief executive Brian Niccol explains why he thinks AI will help the coffee giant regain its buzz.
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