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Mitchum deodorants recalled after itchy, burning armpits claims

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Mitchum deodorants recalled after itchy, burning armpits claims


Faarea Masud & Connie BowkerBBC News

Mitchum A green and pink bottle of Mitchum powder-fresh roll-on deodorant.Mitchum

A well-known deodorant brand has apologised and recalled some of its roll-on products after customers were reportedly left with itchy, burning armpits.

Consumers of Mitchum’s 48-hour roll-on anti-perspirant and deodorant complained on social media how they experienced “agonising weeping spots”, redness and irritation after using the roll-ons.

Posting on TikTok, one customer claimed they wanted to “rip my armpits out”, while another said her underarms felt like they were “on fire”.

The company said it was “truly sorry” and explained how a change in the manufacturing process had led to the 100ml batches sold in the UK, Ireland and South Africa being affected and recalled.

Hundreds have taken to sharing videos of their experience on social media, including a customer who described how she was left in agony because of “weeping spots” under her arm.

“I won’t be using any Mitchum products again because I’m not risking this happening again,” she said.

One woman said she was unable to sleep after applying the roll-on to her skin because the deodorant left her with “second degree chemical burns on my armpits”.

Another described her underarm skin as developing a pink rash which had “scabbed over”.

A Mitchum spokesperson said the brand was “truly sorry some of our customers have experienced temporary irritation.”

In a statement, the company said: “We want to reassure there has been no change to the formula of our products, but we have identified a change in the manufacturing process affecting one of our raw materials.

“This has impacted how the roll-on interacts with the skin of some users.”

It said the issue had since been “resolved” and it was working to “remove the small amount of product” left in shops.

“In addition, we have reverted to the original manufacturing process to ensure no other batches are affected”, the spokesperson said.

Mitchum advised all those affected to contact its customer services team so it could “make this right”.

The firm has issued a list of all the affected 100ml roll-on products. These are:

  • Powder Fresh
  • Shower Fresh
  • Unscented
  • Pure Fresh
  • Flower Fresh
  • Ice Fresh
  • Clean Control
  • Sport



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Free baby bundles sent to newborn parents but some miss out

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Free baby bundles sent to newborn parents but some miss out



Baby boxes are being delivered to expectant families in some of Wales’ most deprived areas.



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Investors suffer a big blow, Bitcoin price suddenly drops – SUCH TV

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Investors suffer a big blow, Bitcoin price suddenly drops – SUCH TV



After the drop in gold price, Bitcoin price also fell.

Bitcoin fell below $77,000 in the global market, Bitcoin price fell by more than 13% in a week.

Bitcoin’s highest price in 6 months fell below $126,000, Bitcoin price has dropped by more than $49,000.



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Post-Budget Session: Bulls Push Sensex Up By Over 900 Points, Nifty Reclaims 25,000

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Post-Budget Session: Bulls Push Sensex Up By Over 900 Points, Nifty Reclaims 25,000


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The BSE Sensex is trading higher by 371 points, or 0.47%, at 81,090.24, while the NSE Nifty rises by 70 points to trade above 24,850 at 24,889.25.

Stock Market Today.

Stock Market Today.

Market Updates Today: A day after the market crash following the Budget’s provision to hike Securities Transaction Tax (STT), the domestic equity market on Monday saw heightened volatility. After opening nearly flat, the NSE Nifty rose to the day’s high, then touched the day’s low before sharply recovering to trade at the day’s high of 25,093.

As of 3:16 pm, the BSE Sensex surged by 932 points, or up 1.13%, to 81,641.87 in the afternoon trade and the NSE Nifty rose by 267 points, or up 1.07%, to trade above 25,000 at 25,093.27. After opening nearly flat, the NSE Nifty rose to the day’s high, then touched the day’s low before sharply recovering to trade at the day’s high of 25,093.27.

Among the 30 Sensex shares, 25 stocks were trading in the green. Among the top gainers were PowerGrid, Adani Ports, BEL, Reliance, Mahindra & Mahindra, Larsen & Toubro, and IndiGo, rising by up to 7.91%. The laggards were Axis Bank, Infosys, Titan, TCS, and Trent, falling by up to 1.97%.

After opening nearly flat, at around 9:30 am, the BSE Sensex jumped by 350 points to 81,112.03 in the opening trade, while the NSE Nifty rose 91 points to trade above the 24,900 level at 24,910.85. However, the benchmarks gave up all gains and declined to day’s low amid heavy volatility.

Aakash Shah, technical research analyst at Choice Equity Broking Private Ltd, said, “Near-term sentiment remains cautious despite some support from domestic technical indicators. The broader market direction will largely be influenced by global equity cues, crude oil price movements, and institutional fund flows.”

On Sunday, the Nifty saw an aggressive sell-off after the Budget 2026 announcement to hike STT, plunging nearly 870 points from 25,440 to an intraday low of 24,571, before staging a partial recovery to close at 24,825.

“A strong bearish candle was formed, with the index closing decisively below the 200-day EMA, indicating a deterioration in trend strength. Immediate resistance is placed at 24,950–25,000, while key support lies in the 24,650-24,700 zone. The RSI slipped to 31, reflecting oversold conditions, while India VIX surged 10.73% to 15.09, highlighting elevated market volatility,” Shah said.

On Sunday, February 1, foreign institutional investors (FIIs) sold equities worth Rs 588 crore, while domestic institutional investors (DIIs) also remained net sellers, offloading shares worth Rs 682 crore, adding to the pressure on the market.

V K Vijayakumar, chief investment strategist at Geojit Investments Ltd, said, “Yesterday’s market selloff resulting in 495 point crash in Nifty was a knee-jerk reaction to the sharp increase in STT on F&O trades. This was not a revenue-raising measure, but a decision to discourage retail traders from complex F&O trading, in which 92% of them were losing money. This decision is in the interest of retail investors. But this decision impacted the market sentiments, which were already impacted by the decision to make no changes in the LTCGs tax, which a section of the market was expecting rather unrealistically.”

It is important to understand that the Budget is a growth-oriented Budget with fiscal prudence. The 10% nominal GDP growth projected in the Budget is achievable and has the potential to deliver around 15% earnings growth in FY27. The market will soon start discounting this positive. But it is possible that FIIs may continue to sell impacting the market. Retail investors should keep their cool and remain invested and continue to invest systematically. A significant upturn in the market may take time; perhaps a retreat from AI trade globally. We don’t know when this will happen. But we know that an earnings rebound is imminent in response to this growth oriented Budget. That is a clear positive, he added.

News business markets Post-Budget Session: Bulls Push Sensex Up By Over 900 Points, Nifty Reclaims 25,000
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