& Other Stories reveals a new brand spirit, under the creative direction of newly appointed Chief Creative Officer, Jonathan Saunders — marking an expressive shift in the brand’s creative identity. This transformation is reflected in a new logo and tone of voice, combined with a fresh approach to creative expression, design and styling. This new spirit debuts with the first chapter of the Fall 2025 collection, captured in a campaign photographed by Oliver Hadlee Pearch.

“The Fall campaign celebrates real clothes for everyday experiences, designed to inspire individuality. The new brand identity combines nostalgia with modernity and signifies an exciting new chapter for & Other Storied,” said Jonathan Saunders, Chief Creative Officer, & Other Stories.

H&M’s & Other Stories unveils a refreshed brand identity under new CCO Jonathan Saunders, marked by a new logo, tone, and creative direction.
Debuting with the Fall 2025 collection, the campaign blends nostalgia with modernity, featuring 60s–90s-inspired silhouettes, playful colours, textured fabrics, and bold accessories, styled with youthful layering and ease.

Modern nostalgia

Dynamic, energetic, and empowered, the Fall 2025 collection has been created for individuals who embrace self-expression. Rooted in modern sensibilities with a feel of nostalgia, the September collection re-imagines everyday pieces with an elevated edge. Drawing on references from the 60s, 70s, and 90s, updated for today, the collection explores progressive silhouettes, vintage-inspired lived-in textures, and a fluid attitude, juxtaposed with technical fabrics.

How it’s worn

Individuality comes through in the styling, where youthful energy is expressed through laid-back layering and unexpected pairings. There’s an ease in how pieces are combined — elevated bomber jackets paired with corduroy trousers, layered knitwear with circle or pencil skirts, tailored miniskirts with revived variations of the bow blouse, and slouchy wool coats layered over even slouchier denim.

Colour palette

Exploring playful and contrasting colour combinations, the palette features punctuating pops of pink, intense ultramarine blue, and lemon yellow — bright accents that break up the autumnal spectrum of earthy browns, charcoal grey, burgundy, and black.

Silhouette

Characterised by movement, insouciant, slouchy tailoring is balanced by sharp cuts and short hemlines, merging the elegance of the 60s and 70s with the ease of the 90s.

Fabrics

A juxtaposition of textures provides depth and contrast. Vintage-inspired fabrics, such as fuzzy mohair, croc-effect leather, jacquard and corduroy, evoke a sense of nostalgia. Whilst directional tailoring in Italian wool and outerwear in technical nylon adds a modern edge.

Accessories

Subtle nostalgic elements find new expressions with 70s-tinged eyewear, chunky gold-tone necklaces, and leather bags inspired by bowling styles. Belts become a focal point, purposefully worn over miniskirts with knitwear tucked in.

Loafers and Chelsea boots pay homage to 60s Mod style, whilst oversized teddy bags add a soft touch to tougher looks.

Creative team

The September chapter comes to life in a campaign photographed by Oliver Hadlee Pearch, featuring models Thea Almqvist, Xaria Carter and Sihana Shalaj. The campaign is styled by Isabelle Sayer, with art direction by JL Studio, and executive production by Sylvia Farago.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (HU)

Trade union confederations, federations, and civil society organisations in Cambodia’s garment, footwear, textile, and travel goods sectors are calling for the minimum wage in 2026 to be raised to $232 per month.

“This is not merely a request, it is an urgent necessity grounded in the real costs of survival for Cambodian workers and the demonstrated economic capacity of the country,” the organisations said in a joint press statement.

Cambodian trade unions and civil society groups are urging a rise in the 2026 minimum wage to $232, citing widening gaps between wages and living costs.
Studies show workers spend nearly double their income on essentials, with many trapped in debt.
While below the living wage, unions call the demand reasonable and vital.
The statement is backed by 27 organisations.

The demand highlighted the stark gap between wages and the cost of living. The Asia Floor Wage Alliance’s 2024 Consumption Survey found that workers spend an average of $408 per month on food and non-food needs, nearly double their income. As per research by the Anker Institute estimated Cambodia’s urban living wage at $232 per month in 2024, with households needing $417 to secure a decent standard of living. CNV Internationaal’s 2024 Fair Work Monitor finds a 41 per cent gap between average earnings and living costs, driving 73 per cent of workers into debt just to survive.

The signatories stressed that persistent wage-expenditure gap pushes workers further into debt, traps them in poverty, and forces them to compromise on food, healthcare, and education. They stated that it is unacceptable that the backbone of Cambodia’s economy—the garment and footwear workers—are denied the most basic conditions for a dignified life while the sector continues to attract global investment and deliver profits for brands and employers.

While research confirms that household expenses continue to surpass workers’ incomes, unions have put forward what they describe as a fair and balanced demand for 2026. They acknowledged that a minimum wage of $232 still falls short of covering the full cost of living, yet stress that it represents the essential adjustment required for the coming year.

“We call on the National Minimum Wage Council, the Ministry of Labour and Vocational Training, the Royal Government of Cambodia, and employers’ associations to recognise these undeniable realities and approve a new minimum wage of at least $232 for 2026,” added the statement.

The joint call has been endorsed by 27 organisations, including the Cambodian Alliance of Trade Unions (CATU), Free Trade Union of Workers of the Kingdom of Cambodia (FTUWKC), Cambodian League for the Promotion and Defense of Human Rights (LICADHO), Clean Clothes Campaign (Netherlands), Labour Behind the Label (UK), and Maquila Solidarity Network (Canada).

Fibre2Fashion News Desk (SG)

Bansk Group announced on Wednesday it has acquired a majority stake in affordable skincare brand Byoma. 

The New York-based consumer brands private investment firm acquired the Byoma stake from Yellow Wood Partners, a fellow private equity firm focused on consumer brands.

Terms of the transaction were not disclosed.

The Scottish skincare brand will continue to be helmed by founder and chief executive officer, Marc Elrick, following the transaction.

“Byoma was founded on the principle that most skin concerns originate from a compromised skin barrier. Therefore, we created Byoma to offer products specifically formulated to strengthen and maintain the skin barrier whilst delivering transformational results,” said Elrick, who launched the science-focused skincare brand in 2022.

“Over the past three years, we’ve developed strong, sustained momentum and have established Byoma as a key growth driver and top five skincare brand at leading retailers across markets while building trust and credibility with consumers. This transaction unlocks an accelerated growth trajectory in our journey. In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions. With Bansk’s deep expertise scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally.”

Byoma joins Bansk’s current investment folio, which includes fellow beauty brands Amika, Eva NYC, and Ethique.
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“Byoma is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community,” said Chris Kelly, senior partner at Bansk.

“In what can often be a sterile and confusing category for consumers, Byoma stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education. We’re excited to partner with Marc and the team to accelerate Byoma’s mission and bring its barrier-boosting formulas to even more consumers.”