Fashion
Hermes defeats class action again over hard-to-get Birkin bags

By
Reuters
Published
September 17, 2025
French luxury brand Hermes has convinced a U.S. judge to dismiss for a second time a lawsuit alleging it violates antitrust law by forcing buyers to spend thousands of dollars on its products before they can purchase one of the fashion company’s famed Birkin handbags.
U.S. District Judge James Donato in San Francisco on Wednesday rejected claims by three Hermes shoppers in California that the company was suppressing competition.
“It may be, as plaintiffs suggest, that Hermes reserves the Birkin bag for its highest-paying customers, but that in itself is not an antitrust violation,” Donato wrote in his order.
The judge dismissed the proposed class action with prejudice, which means it cannot be refiled.
Hermes, its lawyers and attorneys for the plaintiffs did not immediately respond to requests for comment.
The lawsuit, filed last year, claimed Hermes violated U.S. antitrust law by “tying” or restricting purchases of its Birkin bags to customers with a sufficient sales history with the company.
The consumers called the retail price of a Birkin bag an illusion that “masked a hidden lottery system that forces consumers to purchase substantial amounts of Hermes ancillary products to ‘qualify’ for the mere opportunity to buy a Birkin.”
Hermes and its sales staff “know that many of the people they induce to buy ancillary products will not in fact get a Birkin bag,” the lawsuit said.
In seeking dismissal, Hermes told Donato that sales of Birkin bags, which are handmade and can cost thousands of dollars, take place in a competitive market.
Donato at a hearing last year cast doubt on the claims made by the plaintiffs before he dismissed an earlier version of the lawsuit. The judge told the lawyers for the plaintiffs that if Hermes “chooses to make five Birkin bags a year and charge a million to them, it can do that.”
© Thomson Reuters 2025 All rights reserved.
Fashion
Fashion Trust Arabia unveils its 2025 finalists

Published
September 18, 2025
The non-profit organisation Fashion Trust Arabia has unveiled the finalists for its 2025 awards. Eighteen emerging designers from the MENA region have been selected, alongside three from India, the guest country. The ceremony will take place in Doha on 22 November 2025.
In the ready-to-wear category, the finalists are Shahd AlShehail of Saudi Arabia, Youssef Drissi of Morocco, and Iman Coccellato of Tunisia.
In the eveningwear category, the jury selected Ziyad Albuainain of Saudi Arabia, Dana Almulla of Qatar, and Sharifa Alsharif Alhashemi of the United Arab Emirates.
In the accessories category, the selection includes Leila Roukni of Morocco, Duha Bukadi of Tunisia, and the duo Sharifa Alsulaiti and Altaf Almudhayan of Kuwait.
In the jewellery category, the finalists are Patrick Boghossian of Lebanon, Farah Radwan of Egypt, and Clara Chehab of Lebanon.
The Franca Sozzani Debut Talent Award recognises Alaa Alaradi of Bahrain, Ayham Hassan of Palestine, and Fatma Elshabbi of Libya.
In fashion tech, the jury chose Assaad Awad of Lebanon, Zahia Albakri of Jordan, and Fatema and Dalal Alkhaja of Bahrain.
As the guest country, India is represented by three designers: Kartik Kumra of Kartik Research, Ankur Verma of TIL, and Akhil Nagpal of AKHL.
The winners will receive grants of between $100,000 and $200,000, while the Franca Sozzani prize will provide $50,000. They will also benefit from a one-year mentoring programme with The Bicester Collection, and their designs will be stocked at Harrods and Ounass for one season.
The winner of the ready-to-wear category will also receive a placement in London with Huntsman, where they will be able to create a capsule collection for sale.
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Fashion
NRF Europe trade show honors retail innovators with inaugural awards

Translated by
Nazia BIBI KEENOO
Published
September 17, 2025
An evolution of the annual Paris Retail Week, the NRF Europe trade show, held in Paris from September 16 to 18, presented its inaugural awards to innovative players in the retail sector.
On Tuesday, September 17, the inaugural edition of the show enjoyed a busy first day, buoyed by the transformation of this season’s opening event, held in Halls 4 and 6 at Porte de Versailles. Rebranding under the NRF banner (the New York show created by the National Retail Federation) appears to have attracted significant numbers of international visitors, according to professionals interviewed on the second day of the event.
On Tuesday evening, the Seamless Unified Retail Store award went to the Dutch company New Black for its mobile point-of-sale systems, which connect sales associates in physical stores. The prize for store design, innovation and technology went to the French company Vusion for its store equipment and software.
The Spanish company If Returns won in the Logistics and Supply Chain category for its easy-to-integrate product returns solution. Mir won in the Marketplace Expansion category, while the French company Lyzi took the prize for innovations in payments.
Another French company, Loyaltee, was awarded the prize for customer service tools (CRM) for its automated assistance solution. The prize for the intelligent use of data went to the Belgian company Live Crew, which enables stores to measure lost sales.
The start-up and innovation award went to Claim.me. The Berlin-based company offers retailers a solution for handling claims in the event of lost, damaged or delayed parcels. The solution has already been adopted by Tamaris, Asics and Flaconi.
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Fashion
M&S names key fashion, home and beauty exec from Primark

Published
September 17, 2025
M&S has a new commercial and operations director for fashion, home and beauty as the retail giant undergoes a “comprehensive restructuring” of its end-to-end operation.
Jon Rolls joins from Primark where his “deep expertise” in trading, operational efficiency, and large-scale transformations will be key for a new job that includes identifying commercial opportunities and improving operational efficiency across the supply chain.
The appointment marks Rolls’ return to M&S where he began his career as part of its graduate scheme. He later moved to New Look in 2006 where he served as head of Merchandising.
In 2011, he joined Primark, undertaking a series of senior merchandising roles. In 2019, he was appointed group director of Planning and Space, joining the retailer’s executive team.
M&S said the Rolls’ appointment “marks a significant step” in the ongoing transformation of M&S’s Fashion, Home & Beauty division.
He will report the department’s managing director John Lyttle (also ex-Primark) and will “lead the cross-business unit commercial planning, oversee the Outlets division, and drive the modernisation of systems across merchandising, forecasting, and range planning — enhancing collaboration between internal teams and supply partners”.
M&S is currently in the early stages of that “comprehensive restructuring” for its Fashion, Home & Beauty division. Key priorities include the rollout of a new merchandise and range management system, increased automation across the logistics network to support online growth, and strengthening the resilience and flexibility of the supply base.
Lyttle said his “experience in driving operational change and commercial growth in fast-paced retail environments will be invaluable as we reshape our supply chain for growth and build a more agile, customer-focused business.”
Copyright © 2025 FashionNetwork.com All rights reserved.
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