Fashion
Amber Le Bon joins mum Yasmin as face of George at Asda’s new campaign
Published
September 22, 2025
Yasmin Le Bon is returning as the face of the latest George at Asda collection for the new season but this time she’s also starring with her daughter Amber.
Launching 22 September, the collection is priced from £8-£45 and the appearance of Le Bon senior and junior is key because George said it “blends modern and timeless style, celebrating individuality and cross-generational fashion”.
The campaign was shot in the Cotswolds countryside by photographer Simon Emmett. It focuses on statement outerwear, utility jackets, soft checks, laidback denim, and tactile textures evoke the ease of rural life while remaining effortless and wearable for every day.
George added that “at 60, Yasmin continues to prove that style is timeless, while Amber brings a fresh perspective, showing how the same pieces can be styled across generations. Together, they embody the emotional thread of inherited style, fashion as a shared language, passed down but always made one’s own”.
While Asda is currently undertaking a turnaround and has struggled to ignite sales growth, its George fashion offer is one of its most successful categories, so much so that it’s been experimenting with a pilot standalone George store.
Only this summer it was also reported that the retailer wants to overtake Primark in UK clothing retail and is doubling down on its focus on the George brand.
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Fashion
Jordan’s garment-leather exports up 3% YoY to $1.63 bn in Jan-Aug 2025
Garments accounted for 90 per cent of the total exports in the sector during the period, Ihab Qadri, the sector’s representative at the chamber, said.
Qadri attributed the growth to strong external demand, particularly from European markets. The sector’s exports to Italy surged by 121 per cent YoY and to Germany by 97 per cent YoY.
Jordan’s garment and leather sector exported goods worth $1.636 billion between January and August 2025—a 3-per cent YoY rise, the Jordan Chamber of Industry said.
Garments accounted for 90 per cent of the total exports in the sector in the period.
The sector’s exports to Italy rose by 121 per cent YoY and to Germany by 97 per cent YoY.
A similar trend was seen in the Arab and Latin American markets.
A similar trend was witnessed in the Arab and Latin American markets as well. Exports to Saudi Arabia were up by 24 per cent YoY and shipments to Mexico rose by 20 per cent YoY during the period.
Exports to the United States rose by 5 per cent despite new US tariffs, domestic media outlets reported.
The garment and leather sector contributed 21 per cent of Jordan’s total industrial exports, Qadri said. The industry comprises over 1,000 factories, employing nearly 96,000 workers, 70 per cent of whom are women.
Qadri highlighted progress on a planned integrated industrial cluster for the leather and garment industries, supported by the International Finance Corporation (IFC). The project has completed feasibility studies and site selection, with promotional efforts underway to attract investment and local labour.
The cluster aims at strengthening supply chains, reducing production costs, accelerating delivery times and addressing challenges like raw material shortages that account for about 60 per cent of total production costs, he added.
Fibre2Fashion News Desk (DS)
Fashion
Fine-count cotton yarn demand firms in south India; prices steady
In Mumbai, demand remained slow as the weaving sector continues to face labour shortages. Cotton yarn prices have not shown significant movement in recent days. A trader from Mumbai told Fibre*Fashion, “A large number of power looms are closed or running partially due to a shortage of workers. Workers from Bihar are expected to return next week after voting. We hope cotton yarn demand will improve once they are back.”
In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,***–*,*** (~$**.**–**.**) and ****;*,***–*,*** per * kg (~$**.**–**.**) (excluding GST), respectively. Other prices include ** combed warp at ****;***–*** (~$*.**–*.**) per kg, ** carded weft at ****;*,***–*,*** (~$**.**–**.**) per *.* kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg and **/** combed warp at ****;***–*** (~$*.**–*.**) per kg, according to trade sources.
Fashion
USTR Greer talks trade with Swiss as Swatch CEO blasts approach
By
Bloomberg
Published
November 9, 2025
US Trade Representative Jamieson Greer held a video call with top Swiss officials following this week’s diplomatic mission to the White House from captains of Swiss industry, as the country looks to negotiate a reduction in the punishing 39% tariff the US has imposed on Switzerland.
Greer held the virtual meeting with his Swiss counterpart Helene Budliger Artieda and economy Minister Guy Parmelin, according to a Linkedin post by the Swiss government late on Friday.
“Very constructive conversation with Ambassador Jamieson Greer on Trade and Investment,” the Swiss Federal Department of Economic Affairs said in the post. “Great new dynamic in our bilateral relations, thanks to President Trump.”
It features screenshots and photos of all three in discussion, and is followed by dozens of likes and messages of encouragement from Swiss executives. The virtual gathering follows the in-person meeting in the Oval Office earlier this week between the CEOs of top Swiss companies and President Donald Trump.
Those present included Alfred Gantner, the founder of Partners Group Holding AG, Rolex SA boss Jean-Frederic Dufour, Daniel Jaeggi of commodity trader Mercuria Energy Group Ltd, Richemont SA Chairman Johann Rupert, Diego Aponte of shipping firm MSC and Marwan Shakarchi of MKS Pamp SA, a gold refiner.
While Dufour and Rupert are both influential figures in the luxury goods industry, their rival Nick Hayek, the outspoken CEO of Swatch Group AG took a very different tack.
“The only king I court is the customer,” Hayek told Swiss newspaper Tages-Anzeiger, perhaps in reference to the recent ‘No Kings’ protests against Trump’s presidency.
Hayek, whose company is the world’s largest watchmaker, said the CEOs’ visit sent a signal of weakness. Instead, he suggested that Switzerland — the seventh-largest investor in the US — should retaliate by threatening to cut investment, or ditch a deal to buy US-made F-35 jets.
“Are we William Tell,” he quipped in reference to the Swiss hero of folklore, “or are we a vassal?”
Trump’s tariff announcement, delivered on Switzerland’s national holiday, landed Swiss exporters with a rate higher than any other developed nation. The levy, which took effect in August, threatens to drive up costs for chocolatiers including Lindt, watchmakers and precision-tool manufacturers.
Budliger Artieda has made repeated trips to Washington in recent weeks in the hope of resolving the impasse. While demand for Swiss goods has, in some cases, withstood the impact of the tariffs, Bern has cut its growth forecast for next year, acknowledging the likelihood of economic damage.
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