Fashion
Levi’s launches ‘Easy in Levi’s’ with Alia Bhatt & Diljit Dosanjh
Baggy is no longer just a trend; it’s a shift in how people want to wear their denim. The Levi’s brand embraces this with a modern take on loose fits that feel effortless yet intentional. From relaxed jeans to oversized layers, these silhouettes make a statement without trying too hard. This season, baggy is about redefining comfort, confidence and personal style on one’s own terms.
Levi’s unveils ‘Easy in Levi’s’, fronted by Alia Bhatt and Diljit Dosanjh, celebrating a cultural shift towards loose, effortless denim.
The campaign highlights new silhouettes like Baggy Dad Barrel, XL Straight, 578 Baggy, and Extra Baggy, combining ease, movement, and confidence, redefining personal style with modern, oversized fits that reflect freedom, creativity, and self-expression.
Alia Bhatt brings her signature authenticity and global style sensibility to her first campaign for the Levi’s brand. Leading the women’s denim narrative, she wears the Baggy Dad Barrel, a fresh take on a cult favorite with its sculpted ease, curved outseam, and slouchy attitude. Also featured is the XL Straight, a clean, 90s-inspired silhouette with a strong, minimal presence that feels both nostalgic and current. These two fits join the brand’s much loved ’94 Baggy and High Loose that lean into the loose and relaxed trend with a flattering silhouette.
Diljit Dosanjh returns with his unmistakable flair, continuing to champion freedom of movement and individuality through denim. He takes on the 578 Baggy, a laid-back fit with relaxed proportions and stacked detail as well as the Extra Baggy, an exaggerated silhouette that blends expression and ease in equal measure. Rooted in the streetwear aesthetic and embraced by a new generation, the Extra Baggy redefines comfort and confidence, offering room to move while making a bold style statement. With its oversized proportions and effortless drape, it embodies the cultural shift towards fluidity, creativity, and personal freedom in fashion today.
With Alia Bhatt and Diljit Dosanjh at the helm, Easy in Levi’s captures a cultural shift that embraces silhouettes designed for individuality and ease. It’s about comfort that doesn’t compromise on personal style. The rise of baggy signals a move toward self-expression that prioritizes ease over restriction, confidence over conformity. Today’s denim wearers aren’t looking to fit in, they’re dressing to stand out, to move freely, and to feel like their most authentic selves. Baggy fits embody that energy: relaxed, self-assured, and unapologetically bold. It continues to be a silhouette that doesn’t just follow trends but leads a cultural reset in how one wears their denim.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Support will be provided through two-way contracts for difference, where a competitively determined strike price ensures revenue stability. If alternative fuel prices fall below this level, the Italian government will compensate producers; if they exceed it, producers will repay the difference. The scheme will run until 31 December 2029.
The European Commission has approved a €6 billion (~$6.5 billion) Italian state aid scheme to produce 200,000 tonnes of renewable hydrogen annually.
Using contracts for difference, the programme will support decarbonisation in transport and industry by ensuring price stability, while promoting investment, competitiveness, and emissions reduction across high-impact sectors.
The Commission concluded that the measure is necessary, proportionate, and incentivises investment that would not occur without public support. It also found that the environmental benefits, particularly in reducing emissions from hard-to-abate sectors, outweigh potential competition distortions.
Fibre2Fashion News Desk (JP)
Bringing together two world-class brands, each with loyal supporters around the globe, the alliance is the first major sports partnership for UNIQLO in the United States. Under the agreement, UNIQLO will have naming displays in various stadium locations including above the batter’s eye in center field, on the facade beneath the press box, and on the grass along the baselines.
“With UNIQLO, we have established a historic partnership that we’re very proud to present in our ballpark,” said Stan Kasten, President & CEO, Los Angeles Dodgers. “UNIQLO is as distinguished in their field as the Dodgers are on ours. Both organizations aspire to be global leaders and to set the standard in our respective industries and communities.”
The Los Angeles Dodgers and Uniqlo have formed a landmark partnership featuring prominent “Uniqlo Field at Dodger Stadium” branding across the venue.
The collaboration, Uniqlo’s first major US sports deal, will include fan events, LifeWear giveaways, and dedicated in-store displays in California to strengthen engagement with both Dodgers fans and Uniqlo customers.
Commenting on the news, Tadashi Yanai, UNIQLO Founder and Fast Retailing Group Chairman, said, “It is a great honor to partner with the Los Angeles Dodgers – such a prestigious, world-class team that innovates with the times. For everyone at UNIQLO, this is a dream partnership that brings people everywhere together. Like the Dodgers, UNIQLO aims to be No. 1 in the world. We look forward to teaming with the Dodgers to deliver new value to fans and customers in Los Angeles and the United States as we continue our work to become the most loved and most trusted brand here and around the world.”
With a scope wider than typical sports sponsorships, the new partnership includes:
A focus on Dodgers fans
An in-stadium event will be hosted early in the coming season at UNIQLO Field at Dodger Stadium. This will be a large-scale event, introducing UNIQLO to thousands of Dodgers fans with giveaways of UNIQLO LifeWear items.
Efforts to engage UNIQLO customers
UNIQLO plans to create dedicated in store spaces at select locations in California, with a focus on the Los Angeles area, to showcase and promote the partnership.
A genuine commitment to the Los Angeles community
Joint contributions to the community will be an ongoing priority of the partnership. UNIQLO and the Dodgers are now working on a range of community-impact initiatives that specifically benefit the citizens and communities of Los Angeles, with a key focus on the next generation. Details will be announced around May.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Total apparel imports (HS ** and ** combined) stood at NZ$***.** million (~$***.** million) in January–February ****, down from NZ$***.** million in the same period of ****, marking a decline of **.* per cent year on year.
The country’s imports of knitted apparel (HS **) fell to NZ$***.** million (~$***.** million) in the first two months of current year, compared with NZ$***.** million a year earlier, registering a decline of **.** per cent. Similarly, non-knitted apparel (HS **) imports dropped to NZ$***.** million (~$**.** million) from NZ$***.** million, reflecting a decrease of **.** per cent. The parallel contraction across both segments indicates broad-based weakness in garment imports rather than category-specific pressure.
EU clears $6.5 bn Italy renewable hydrogen support scheme
Apparel retailer Uniqlo signs landmark deal with Los Angeles Dodgers
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