After days of leaden skies and heavy rain, the sun finally returned on Wednesday, September 25, casting a warm glow over Milan Fashion Week. The change in weather provided a fitting backdrop for Hogan’s “Summer in the City” collection, revealed inside the brand’s showroom, which was transformed into a vibrant oasis of brightly colored plants and flowers.

Among the highlights for the upcoming summer season, characterized by an urban-chic spirit, is the return of the Hogan Athletic, a slim, contemporary reinterpretation of sprinter sneakers that strikes a balance between sporty flair and retro elegance.

There are also cup-sole styles, with lines reminiscent of skate shoes, in nappa leather with pop-red accents, and the Hogan Cool, featuring a high, enveloping sole that pairs a refined upper with a chunky build. Among the bags are the Script Address logo, a versatile shopping bag that transitions seamlessly from the office to aperitifs, and flap bags featuring an “H” clasp.

The Milan showcase was also an opportunity to speak with Hogan’s president, Andrea Della Valle, not only about the new collection but also about his vision for the future of the group, which he runs with his brother Diego and which today is a key player in Italian luxury with the Tod’s, Hogan, Fay, and Roger Vivier brands.

“From my point of view, when you run a company with thousands of employees, you must safeguard it with a long-term vision, to protect them and what has been built with such dedication over the decades. In that respect, Diego and I can also count on the younger generations, who have begun working for the group. My eldest daughter, Allegra, lives in Shanghai and works on the Chinese market, which is strategic for Hogan, while my son Leonardo is at the helm of Schiaparelli (a French haute couture maison acquired by the Della Valle family through a private holding company). Filippo, Diego’s son, is in Tokyo for Tod’s. We practically have a young person on every brand,” explains the vice-chairman of the Tod’s Group. “For us, this is an investment in tomorrow.”

2026 will mark a significant milestone for Hogan—its 40th anniversary—which will also be celebrated with a plan of targeted openings. New flagships are expected in Riyadh and Dubai, while in the United States, a return after more than thirty years is underway. “We were visionaries then, when—going firmly against the trend—we launched the first urban sneaker; today we are continuing a journey that began three decades ago. We will consolidate further, but with caution,” says Andrea Della Valle, also flagging possible collaborations—though only with those who have “a strong history”—and new brand-extension projects.

“The year’s results will close with slight growth, driven mainly by Europe, China, and the Far East, markets that remain central for Hogan,” concludes the Hogan president.

With a vision that blends tradition and innovation, the Tod’s Group, under the leadership of the Della Valle family, thus confirms its growth trajectory—with solidity, new generations, and an increasingly international Made in Italy at the center of its outlook.