Fashion
Australia’s average cotton export price falls 29% since 2022

Australia’s average cotton export price fell 29 per cent since 2022, dropping to $1.88 per kg in January–July 2025 due to global oversupply and weak demand.
Export volumes slipped 9.25 per cent to 461.08 million kg, with value plunging 18.72 per cent to $868.71 million.
China led with 22.2 per cent share, followed by Bangladesh, Vietnam, India, and Indonesia.
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Fashion
Mesdan to showcase advanced spinning solutions at ITMA Asia + CITME

Also in 2025, Mesdan will be exhibiting at the most important textile machinery exhibition in Asia: ITMA Asia + CITME 2025, which will be held in Singapore, 28 to 31 October 2025.
In 2025, Mesdan will exhibit at ITMA Asia + CITME in Singapore, October 28–31, sharing Vandewiele’s 286 meter square booth (Hall 4, A302).
The company will showcase four key lab instruments—Contest-S, Autofil, Nati Advanced, and Burstmatic 2—plus the Savio Proxima winder with upgraded splicers, highlighting advanced testing and spinning solutions for cotton, yarn, and fabrics.
As part of the spinning solutions of Vandewiele, Mesdan will be sharing their space within the 286 m2 booth of the group, located in Hall 4, booth n° A302.
Mesdan will be exhibiting 4 of their most important lab equipment:
- Contest-S – fully automatic high volume testing equipment designed to detect, measure, classify and grade cotton stickiness (honeydew/sugar content); unique equipment providing cotton stickiness risk probability (stickiness in practice), on the basis of its grade enabling spinners to anticipate proper actions (how to process C blend different cotton bales); ensures fast testing and very repeatable and consistent results; precious tool for ginning, spinning mills, cotton traders, textile institutes, RCD labs and other cotton grading, arbitration and classing institutes; testing method for stickiness grading recognised by ITMF – ICCTM.
- Autofil – fully automatic yarn tensile strength tester, with integrated cop changing system with 24 positions, also suitable for hanks/LEA (CLSP) and light fabrics in the semi- automatic mode. Suitable for testing a wide variety of yarns: spun, continuous filaments, POY, spandex, sewing threads, etc. thanks to its vast assortment of various clamps, jaws and other testing tools. Special automatic clamps are available for high tenacity yarns (like sewing threads, industrial and carpet yarns) available. Software with integrated and interactive pre-loaded database of testing methods, complying to the major testing methods (ISO, ASTM, JIS, BS, IWS, NEXT, MCS, etc.).
- Nati Advanced – the latest version of the famous neps and trash indicator, designed for the integration with the “Contest-F2” cotton fibre testing equipment, and for the obtaining of the seed coats neps and trash indication as well; the stand-alone setting allows the testing of both the cotton and the synthetic fibres. It is an important tool to improve and predict yarn quality, increase efficiency of carding and combing operations, and reduce maintenance costs and overheads.
- Burstmatic 2 – pneumatic bursting strength tester to determine the bursting resistance and the dynamic fatigue of woven and knitted fabrics as well as technical textiles, non- wovens, leather (artificial and natural), and of other non-textile applications (like paper, plastic, packagings, medical, etc.). It measures the required pressure necessary to burst or tear a specimen, as well as the specimen distension “height” prior to bursting. The sample distension “height” is measured by means of laser technology.
Then, on the exhibited Savio Proxima winder, the latest splicers versions will be installed, featuring technological upgrades to improve the durability of some mechanical parts subjected to major stress, and to guarantee the utmost consistency in splice quality.
Come and see us!
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
Fashion
Interparfums unveils Solférino’s first boutique on Rue Saint-Honoré

Translated by
Nazia BIBI KEENOO
Published
September 29, 2025
Launched over the summer, Solférino — Interparfums’ first haute parfumerie brand — has opened its debut boutique at 310 Rue Saint-Honoré in Paris’s 1st arrondissement. The space is adorned in the colors of its new fragrance range.
This elongated boutique, bathed in natural light, reinterprets the spirit of Parisian private mansions, combining stonework, moldings, and chequered floors. Discovery tables invite visitors to explore the young brand’s eaux de parfum and scented candles.
Alongside mirrors and illuminated screens, the walls feature gilded displays and green velvet alcoves showcasing the collection. A large central display separates the 30-square-meter retail area from a more intimate 18-square-meter lounge finished in cream tones and carpeting.
“Throughout the experience, Solférino Paris fragrance experts accompany each visitor on a sensory journey guided by exceptional materials, emotions, and Parisian inspirations,” the house stated.

As previously reported by FashionNetwork.com, Solférino takes its name from the Haussmann-style headquarters that Interparfums inaugurated in 2022 on the eponymous Rue de Solférino. The debut Solférino Paris collection comprises ten gender-neutral eaux de parfum, each inspired by a different Parisian location.
These places are associated with moments in life: No. 8 evokes a kiss at Place Vendôme, No. 9 represents love at first sight on Quai Voltaire, while No. 1 recalls a daydream on the Seine. Retail prices are €160 for a 75ml bottle and €260 for a 125ml bottle.

Interparfums reported operating income of €103.8 million in the first half of the year, up from €92.7 million a year earlier. The group, which recently closed its Rochas fashion business, has adjusted its 2025 sales forecast to €900 million.
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Fashion
Nike prepares World Cup marketing play as investors eye turnaround

By
Reuters
Published
September 29, 2025
Investors will focus on Nike‘s marketing plans for the coming year when the company reports its results on Tuesday, following several sluggish quarters in which rivals have stolen market share and high tariffs have impacted imported goods.
The company, in the midst of a turnaround under CEO Elliott Hill, showed an appetite for big-ticket ad campaigns in the year ended May—boosting its marketing spend to $1.63 billion, up 9% from the previous year. Next year brings one of the biggest sports marketing bonanzas of the decade: the World Cup.
Marketing plans surrounding the Cup, which will be held next June in the U.S., Canada, and Mexico, will be a primary focus for main investors in the coming months, according to Morningstar analyst David Swartz.
Tuesday’s call may also shed light on Nike’s ongoing efforts to weather crippling tariffs. Nike makes nearly all its shoes in Vietnam, China and Indonesia—countries that face high tariffs from U.S. President Donald Trump.
The company stated in June that tariffs would add approximately $1 billion in costs, although it planned to reduce imports from China from around 16% to below 10%.
Nike’s marketing campaigns this past year were largely focused on reestablishing the brand as the go-to choice for serious athletes, a label that had eluded it in recent years. Nike needs to keep hitting that message, Swartz said: “We need to see some progress on returning to relevance.”
The World Cup has a scope matched by few sporting events, and Nike sponsors five of the top 10 FIFA-ranked national teams, including Brazil, France and England. Its selling and marketing expense is set to cross $5 billion in 2026, according to LSEG’s estimates.
Revenue for the August-ended quarter is expected to fall about 5% compared with a year earlier, while gross profit margin as a percentage of revenue is expected to shrink by about 3.7%, according to LSEG data.
Nike has lost market share to younger rivals, such as On and Deckers’ Hoka, which has contributed to its weak performance in recent quarters. Demand in major markets—especially China—has been choppy, as Nike tries to balance its wholesale and direct-to-consumer strategies. It has discounted some items as it works to clean out inventory.
The company has also struggled in women’s athleisure against competitors such as Lululemon. On Friday, it launched NikeSKIMS, in a highly anticipated partnership with Kim Kardashian‘s label.
However, Swartz said it would take time to judge its success, as “tariffs may affect sportswear demand for some time.”
The broader global athletic footwear market, estimated to be worth approximately $183 billion this year, is forecast to grow to $258 billion by 2030, according to India-based market research firm Mordor Intelligence.
© Thomson Reuters 2025 All rights reserved.
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