Fashion
AAFA targets Meta, Alibaba and Shopee in counterfeit crackdown
Translated by
Nazia BIBI KEENOO
Published
October 7, 2025
US apparel industry leaders urge Washington to take decisive action against counterfeit goods proliferating on Meta’s Facebook and Instagram, as well as on AliExpress, Taobao, and Shopee.
In a press release, the American Apparel and Footwear Association (AAFA) accused the five platforms of enabling and profiting from the promotion and sale of counterfeit products, “thereby endangering businesses, workers, consumers, and American innovation.”
AAFA announced its demands as the Office of the US Trade Representative (USTR) reviews the 2025 Notorious Markets for Counterfeiting and Piracy list (NML). The association aims to include all five platforms on this list, noting that artificial intelligence is driving an “alarming” surge in counterfeit goods.
“Recognising these platforms as notorious marketplaces simply reflects reality: counterfeit fashion is widely available on some of the most visited online marketplaces and social media platforms in the US,” said Steve Lamar, CEO of the AAFA. “The Trump administration has an opportunity to highlight the inadequacy of these platforms’ measures to block counterfeiters, while raising awareness among American consumers of this hidden online danger.”
AAFA highlighted that many of its member brands appeared prominently in the US Customs’ 2024 ranking of the most frequently seized counterfeit goods, underscoring the urgency of the issue.
The conflict between AAFA and Alibaba spans a decade, as US brands have long accused the Chinese e-commerce giant of facilitating counterfeit trade. The association also targeted Meta and Shopee in 2022 for similar reasons.
AAFA represents more than 1,100 clothing and footwear brands across the United States. The industry employs over 3.6 million people nationwide and generates approximately $523 billion in revenue.
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Fashion
CCPIT to facilitate exchanges, collaboration between Chinese, US firms
CCPIT has approved 119 activities for Chinese enterprises to participate in US-based exhibitions this year; 30 are over by February, CCPIT spokesperson Wang Wenshuai told in a press conference.
It will also utilise its dedicated working group for foreign-funded enterprises, ensuring that the reasonable demands of US-funded enterprises are met, Wang was cited as saying by a state-controlled media outlet.
The China Council for the Promotion of International Trade will facilitate exchanges and collaboration between Chinese and US firms in investment, trade and technology.
It has approved 119 activities for Chinese enterprises to participate in US-based exhibitions this year; 30 are over by February.
It will also utilise its dedicated working group for foreign-funded enterprises to address US firms’ demand.
CCPIT will use events like the Asia-Pacific Economic Co-operation CEO Summit and the B20 business activities during the December G20 Leaders’ Summit as an opportunity to work with all parties, including the US business community, to build consensus, deepen co-operation and promote inclusive, strong and sustainable growth of the Asia-Pacific and global economies, Wang added.
Fibre2Fashion News Desk (DS)
Fashion
European Commission, Switzerland sign broad package of agreements
The package establishes a modern framework for both sides, enabling frictionless access to a market of 460 million consumers in key sectors, delivering economic benefits to both parties.
European Commission President Ursula von der Leyen and Swiss President Guy Parmelin yesterday signed a broad package of agreements aimed at deepening and expanding EU-Switzerland ties.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides of the border.
Additionally, it will ensure more consistent rules for individuals who live, work or study across the EU-Swiss border. Switzerland will contribute to the development of legislation in the areas covered by the package and will have the opportunity to influence these rules as they are being designed.
“By modernising and deepening our ties across key sectors, from trade and transport to health and energy—we are strengthening legal certainty, fostering innovation and creating new opportunities for our citizens and businesses,” von der Leyen said in a release from the Commission.
The package includes updates to four already existing agreements, which already give Switzerland access to the EU internal market, regarding air transport, land transport, the free movement of persons and mutual recognition of conformity assessment.
New agreements on food safety, electricity, health and Switzerland’s participation in the EU Agency for the Space Programme were signed. A new agreement introduced a permanent and fair financial contribution by Switzerland to economic and social cohesion within the EU.
Apart from a protocol on parliamentary cooperation, the package includes also a joint declaration on the establishment of a high-level dialogue on the broad bilateral package.
Fibre2Fashion News Desk (DS)
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