Fashion
Amber Le Bon joins mum Yasmin as face of George at Asda’s new campaign
Published
September 22, 2025
Yasmin Le Bon is returning as the face of the latest George at Asda collection for the new season but this time she’s also starring with her daughter Amber.
Launching 22 September, the collection is priced from £8-£45 and the appearance of Le Bon senior and junior is key because George said it “blends modern and timeless style, celebrating individuality and cross-generational fashion”.
The campaign was shot in the Cotswolds countryside by photographer Simon Emmett. It focuses on statement outerwear, utility jackets, soft checks, laidback denim, and tactile textures evoke the ease of rural life while remaining effortless and wearable for every day.
George added that “at 60, Yasmin continues to prove that style is timeless, while Amber brings a fresh perspective, showing how the same pieces can be styled across generations. Together, they embody the emotional thread of inherited style, fashion as a shared language, passed down but always made one’s own”.
While Asda is currently undertaking a turnaround and has struggled to ignite sales growth, its George fashion offer is one of its most successful categories, so much so that it’s been experimenting with a pilot standalone George store.
Only this summer it was also reported that the retailer wants to overtake Primark in UK clothing retail and is doubling down on its focus on the George brand.
Copyright © 2025 FashionNetwork.com All rights reserved.
By
Bloomberg
Published
November 9, 2025
US Trade Representative Jamieson Greer held a video call with top Swiss officials following this week’s diplomatic mission to the White House from captains of Swiss industry, as the country looks to negotiate a reduction in the punishing 39% tariff the US has imposed on Switzerland.
Greer held the virtual meeting with his Swiss counterpart Helene Budliger Artieda and economy Minister Guy Parmelin, according to a Linkedin post by the Swiss government late on Friday.
“Very constructive conversation with Ambassador Jamieson Greer on Trade and Investment,” the Swiss Federal Department of Economic Affairs said in the post. “Great new dynamic in our bilateral relations, thanks to President Trump.”
It features screenshots and photos of all three in discussion, and is followed by dozens of likes and messages of encouragement from Swiss executives. The virtual gathering follows the in-person meeting in the Oval Office earlier this week between the CEOs of top Swiss companies and President Donald Trump.
Those present included Alfred Gantner, the founder of Partners Group Holding AG, Rolex SA boss Jean-Frederic Dufour, Daniel Jaeggi of commodity trader Mercuria Energy Group Ltd, Richemont SA Chairman Johann Rupert, Diego Aponte of shipping firm MSC and Marwan Shakarchi of MKS Pamp SA, a gold refiner.
While Dufour and Rupert are both influential figures in the luxury goods industry, their rival Nick Hayek, the outspoken CEO of Swatch Group AG took a very different tack.
“The only king I court is the customer,” Hayek told Swiss newspaper Tages-Anzeiger, perhaps in reference to the recent ‘No Kings’ protests against Trump’s presidency.
Hayek, whose company is the world’s largest watchmaker, said the CEOs’ visit sent a signal of weakness. Instead, he suggested that Switzerland — the seventh-largest investor in the US — should retaliate by threatening to cut investment, or ditch a deal to buy US-made F-35 jets.
“Are we William Tell,” he quipped in reference to the Swiss hero of folklore, “or are we a vassal?”
Trump’s tariff announcement, delivered on Switzerland’s national holiday, landed Swiss exporters with a rate higher than any other developed nation. The levy, which took effect in August, threatens to drive up costs for chocolatiers including Lindt, watchmakers and precision-tool manufacturers.
Budliger Artieda has made repeated trips to Washington in recent weeks in the hope of resolving the impasse. While demand for Swiss goods has, in some cases, withstood the impact of the tariffs, Bern has cut its growth forecast for next year, acknowledging the likelihood of economic damage.
Published
November 8, 2025
Supima, the non-profit luxury brand dedicated to promoting American-grown Pima cotton, has named Varvara ‘Bobby’ Diakonenkova of Drexel University as the winner of the 2025 Supima Design Competition.
This year marked a new era for Supima as it united its annual Supima Design Competition and Supima Design Lab into one evening on November 5 at Lavan Studios in New York City, hosted by photographer and fashion icon, Nigel Barker.
The event featured presentation-style showcases from the 2025 Supima Design Competition finalists, Festival d’Hyères finalists, and leading international designers, all of whom crafted collections using Supima’s American-grown Pima cotton.
The night culminated with Diakonenkova’s win, recognizing her eveningwear capsule collection for its craftsmanship, originality, and forward-thinking interpretation of Supima cotton.
Finalists in this year’s competition included Caroline Hill of Kent State University; Emma Gonzalez Pini of Parsons School of Design; Griselda Peña Candelario of Pratt Institute; and Isabel Weiss of the School of the Art Institute of Chicago.
A panel of judges evaluated the finalists’ work, including industry leaders Abby Silverman, Avril Graham, Danya Issawi, Evan Hirsch, Fern Mallis, Freya Drohan, Jerome Lamaar, Jian DeLeon, Kevin Huynh, Lisa Lockwood, Mandy Lee, Mickey Boardman, Natalie Lim Suarez, Nicole Chapoteau, and Tiffany Reid.
The Supima Design Lab also spotlighted global talent through collections by the 2025 Festival d’Hyères finalists and leading international designers.
Copyright © 2025 FashionNetwork.com All rights reserved.
Combined with CITME, the four-day ITMA ASIA + CITME exhibition at the Singapore Expo concluded on 31 October 2025 with participants praising the international mix of visitors andstrong turn-out of buyers from the region. From the supply side, the exhibition was well represented by companies from key textile technology manufacturing regions, thus offering buyers a balanced selection of solutions.
ITMA ASIA + CITME 2025 in Singapore drew 26,600 visitors from 109 nations, with 92 per cent coming from overseas.
Over 840 exhibitors from 30 regions showcased innovations across 70,000 square metres.
Strong participation came from India, China, and Indonesia, reflecting Asia’s industry strength.
Next edition confirmed for Shanghai, November 20–24, 2026.
The Singapore exhibition attracted visitorship of over 26,600 from 109 countries and regions, reaffirming its reputation as the region’s most influential showcase of textile and garment manufacturing technologies.
Some 92% of the visitors came from overseas, with 35% of them from South Asia and 30% from Southeast Asia. The top three visitor countries were: India (19%), China (11%) and Indonesia (10%). Other countries in the top 10 list included Bangladesh, Pakistan, Vietnam and Malaysia.
The show owners – CEMATEX (the European Committee of Textile Machinery Manufacturers), China Textile Machinery Association (CTMA), The Sub-Council of Textile Industry, CCPIT (CCPIT TEX) – attributed its strong showing to Singapore’s ideal location, conducive business environment and seamless visitor experience.
Mr Alex Zucchi, President of CEMATEX, said: “Exhibitor feedback has been very positive as the high-quality visitorship and serious business discussions are greatly appreciated. The exhibition has created a strong sense of optimism about the opportunities ahead amid current economic challenges.”
Mr Gu Ping, President of CTMA remarked: “Asia, the world’s largest textile hub, boasts a vast industrial scale and plays a key role globally. With the successful conclusion of the ITMA ASIA + CITME, Singapore 2025, it is clear that the Asian textile industry, encompassing regions such as East Asia, Southeast Asia and the Middle East, is experiencing rapid development. This also reflects the global textile industry’s demand for exploring emerging markets.”
Many of the exhibitors were elated by the outcome of their participation. Mr Tobias Schaefer, Vice President of Andritz Nonwoven & Textile, enthused: “The combined exhibition in Singapore proved to be a truly pivotal platform, bringing together a remarkably international audience. The high visitor numbers, the quality of discussions, and the strong focus on innovation and sustainability reflected the industry’s evolving priorities.”
Mr Stephane Picard, Sales & Marketing Manager at Pierret Industries, opined: “We are very pleased with the overall quality of the visitors at the exhibition. Despite the current market challenges, the event exceeded our expectations. The main objective of holding this show in Singapore was to attract people from Southeast Asia and Middle East markets, and the results were truly impressive.”
Sharing the same sentiment, Canlar Mekatronik Board Member Mr Kaan Cakici said: “We’re delighted with the overwhelming response received at the exhibition. The show days were filled with serious enquiries from buyers who came ready to invest and we concluded business deals during the show. The quality of discussions with visitors at our stand has given us confidence to expand our presence and support in the region.”
Underscoring the significance of the 2025 exhibition for the Indian market was Mr Rohit Kansal, Additional Secretary, Ministry of Textiles of India who led a 30-member-strong government delegation.
Mr Kansal remarked, “India is one of the largest participants and exhibitors in this exhibition here in Singapore. This reflects our strategic vision in driving our textile industry’s growth through innovation, manufacturing excellence and sustainability. The fair provides a good meeting ground for people to exchange ideas, to look at new technologies, discuss business propositions and to see the latest innovations.”
Later, speaking at the co-located ITMA Sustainability Forum, Mr Kansal highlighted the Indian textile industry’s green transformation.
The comprehensive showcase of textile and garment making technologies at ITMA ASIA + CITME, Singapore 2025 occupied more than 70,000 square metres of gross space and featured over 840 exhibitors from 30 countries and regions.
ITMA ASIA + CITME, Singapore 2025 is organised by ITMA Services and co-organised by Beijing Textile Machinery International Exhibition Company.
The next ITMA ASIA + CITME exhibition will be held in Shanghai, China from 20 to 24 November 2026.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
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