Fashion
American Eagle bets on promotions to forecast upbeat sales, shares jump 25%
By
Reuters
Published
September 3, 2025
American Eagle Outfitters forecast third-quarter comparable sales above expectations on Wednesday, betting on the demand driven by promotions and new products, sending the shares of the apparel retailer up 25% after the bell.
Apparel firms such as American Eagle and Abercrombie & Fitch have defied a slowdown in the retail sector through promotions and a focus on more affluent consumers.
American Eagle has been trying to boost demand through its marketing initiatives, including the controversial “Great Jeans” denim campaign with actress Sydney Sweeney, following partnerships with tennis player Coco Gauff and actress Jenna Ortega.
The apparel maker has also partnered with National Football League player Travis Kelce’s clothing brand Tru Kolors, creating buzz among shoppers as the news followed Kelce’s engagement to pop star Taylor Swift.
The company expects quarterly comparable sales to rise in the low single digits, compared with analysts’ expectation of a 0.3% decline, according to data compiled by LSEG.
It also expects annual comparable sales to be flat compared to a year ago, while analysts estimated a decline of 1.1%.
© Thomson Reuters 2025 All rights reserved.
First, GST is shared equally between the central government and the states, with each receiving half of the collections. Second, under the mechanism of tax devolution, 41 per cent of the central government’s share flows back to the states, SBI Research said in a report on GST.
The proposed goods and services tax (GST) rate rationalisation is likely to result in stronger revenue collections validated by historical trends due to the unique revenue-sharing architecture of the tax, according to SBI Research.
FY26 projections indicate that states are expected to receive at least ₹10 trillion in state GST plus ₹4.1 trillion through devolution, thereby making them net gainers.
Taken together, this means that out of every ₹100 of GST collected, states ultimately accrue nearly ₹70.5.
SBI Research’s FY26 projections indicate that states are expected to receive at least ₹10 trillion in state GST plus ₹4.1 trillion through devolution, thereby making them net gainers.
The gains accrue even when the researchers did not take the additional consumption boost due to rate rationalisation.
“Evidence from earlier rounds of GST rate changes, such as those in July 2018 and October 2019, suggests that rationalization does not necessarily weaken revenue collections. Instead, the evidence points to a temporary adjustment phase followed by stronger inflows,” the SBI Research report noted.
“While an immediate reduction in rates can cause a short-term dip of around 3-4 per cent month on month (roughly ₹5,000 crore, or an annualized ₹60,000 crore), revenues typically rebound with sustained growth of 5-6 per cent per month,” it added.
Fibre2Fashion News Desk (DS)
Published
September 3, 2025
J.McLaughlin announced on Wednesday the appointment of Lee Anne
Henrico to the role of chief creative officer, where she will oversee the New York brand’s women’s and men’s design, product conception, and creative marketing and communications.
In her new role, the new creative head will work closely with CEO Greg Unis, will be tasked with shaping the J.McLaughlin’s creative vision as it enters its next chapter of growth.
An expert in design and brand building, Henrico joins J.McLaughlin from senior positions at Victoria’s Secret and Aritzia.
“Lee Anne has an exceptional ability to create product that inspires and to tell stories that resonate,” said Unis. “Her leadership will bring fresh creative energy to the brand while staying true to our DNA.”
Henrico’s appointment comes as the Brooklyn-based brand approaches its 50th anniversary.
“I am thrilled to join J.McLaughlin at such an exciting moment in its history,” said Henrico.
“This is a brand with a rich heritage, distinct identity, and strong connection to its customers. I look forward to building on that foundation to craft collections and experiences that feel both timeless and fresh.”
Founded in 1977 by brothers Kevin and Jay McLaughlin, J.McLaughlin is an American lifestyle brand focused on refined sportswear and prints. Today, the retailer boasts some 200 locations.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
September 3, 2025
UK-based acquisition-hungry baby- and childrenswear business Mori has bought premium baby-changing-bag specialist Storksak as the brand aims to expand in the UK and in the US.
Importantly, the buy comes with its sister brand Babymel, a specialist market operator, giving the new owner access to a wider untapped audience.
The earlier acquisition of childenswear retailer Kidly (in April) also “reinforced [our] mission, introducing design-led products that support families through every stage of their parenting journey”.
This latest strategic acquisition “brings together two category-defining names in the baby and kids’ market, as well as marking a significant milestone in Mori’s vision to become one of the leading and most-loved brands in the parenting and childrenswear space”, said Mori founder and CEO Akin Onal.
“Our shared values of quality, timeless design, and supporting parents made this an natural alignment. This acquisition builds on the momentum from our Kidly acquisition earlier this year and represents another step in Mori’s long-term mission to support families through quality, sustainable products.”
It added that “uniting two well-loved family brands allows us to accelerate our growth, starting with digital expansion in the UK, continuing to scale in the US market , and extending into physical retail and wholesale. We see a huge potential to broaden our reach, strengthen our product offering and deliver even more value to our customers.”
The acquisition builds on Mori’s momentum in 2025, a year that marks the brand’s 10th anniversary. Mori currently operates across D2C, wholesale and retail, with a flagship store in Battersea and additional locations in Notting Hill and Westfield London.
Mori’s latest London store opened in August in Hampstead, “further strengthening its retail footprint, giving more families the chance to experience the brand in person”.
The brand’s also stocked with Next, M&S, John Lewis and Harrods in the UK and Bloomingdale’s and Nordstrom in the US.
Copyright © 2025 FashionNetwork.com All rights reserved.
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