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American Eagle bets on promotions to forecast upbeat sales, shares jump 25%

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American Eagle bets on promotions to forecast upbeat sales, shares jump 25%


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Reuters

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September 3, 2025

American Eagle Outfitters forecast third-quarter comparable sales above expectations on Wednesday, betting on the demand driven by promotions and new products, sending the shares of the apparel retailer up 25% after the bell.

Sydney Sweeney for American Eagle – American Eagle

Apparel firms such as American Eagle and Abercrombie & Fitch have defied a slowdown in the retail sector through promotions and a focus on more affluent consumers.

American Eagle has been trying to boost demand through its marketing initiatives, including the controversial “Great Jeans” denim campaign with actress Sydney Sweeney, following partnerships with tennis player Coco Gauff and actress Jenna Ortega.

The apparel maker has also partnered with National Football League player Travis Kelce’s clothing brand Tru Kolors, creating buzz among shoppers as the news followed Kelce’s engagement to pop star Taylor Swift.

The company expects quarterly comparable sales to rise in the low single digits, compared with analysts’ expectation of a 0.3% decline, according to data compiled by LSEG.

It also expects annual comparable sales to be flat compared to a year ago, while analysts estimated a decline of 1.1%.

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Fashion

Stitch Fix starts fiscal year strong with 7% sales growth

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Stitch Fix starts fiscal year strong with 7% sales growth


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December 5, 2025

Stitch Fix Inc. announced on Thursday sales for the first quarter rose 7.3% to $342.1 million, with an increase in order revenue per customer offsetting a dip in active customer numbers.

Stitch Fix

The San Francisco-based company said active client numbers fell 5.2 % year-on-year to 2.307 million, while revenue per active client rose 5.3% to $559 during the three months ending November 1.

Despite the sales improvement, the subscription fashion company recorded a net loss of $6.4 million or diluted loss per share of $0.05 during the first quarter, unchanged on the prior-year period.

“Q1 was a strong start to the fiscal year—we accelerated year-over-year revenue growth to 7.3% and captured considerable market share gains,” said Matt Baer, CEO, Stitch Fix.

“As a result of the successful execution of our transformation strategy, we are increasingly becoming the retailer of choice for more of our clients’ apparel and accessories needs. We are doing this by leveraging the latest in GenAI technology, the expertise of our human Stylists, and our assortment of leading brands to deliver the most client-centric and personalized shopping experience.”

Looking ahead, the company said it expects full-year revenue to land between $1.32 billion and $1.35 billion, up 4.2% to 6.5% year-on-year.

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Oysho opens first Berlin store

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Oysho opens first Berlin store


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December 4, 2025

Inditex’s sports and leisure chain has made its debut in the German capital. Oysho has opened a new store at 2–3 Hackescher Markt, in the central Mitte district and just a few steps from the emblematic Alexanderplatz. The opening forms part of the brand’s global growth strategy, which has seen it enter the Netherlands for the first time and strengthen its presence in markets such as the United Kingdom and France in recent months.

Façade of the sports and leisure chain’s new store in the heart of Berlin. – Oysho

Covering almost 400 square metres across two floors, the store showcases a warm, light-filled design, in keeping with the brand’s hallmark technical and functional ethos. It occupies a listed building with a wide glass façade opening onto the square, creating a contemporary, minimalist atmosphere.

This new space offers a broad selection of Oysho’s collections, including its ski and après-ski capsule, outerwear and the Warm line, all available on the ground floor, while the first floor brings together athleisure, basics, tops and leggings. The store also features the chain’s Studio line, intended for activities such as Pilates, barre and yoga, and a dedicated running area equipped with accessories and fitting rooms.

To coincide with the opening, the brand has launched its Oysho Community in Germany, a free programme of sporting activities that includes a weekly running club setting off from the store, partnerships with local gyms via Partner Studios and a series of special seasonal sessions.

Founded in 2001 and headquartered in Tordera, the chain entered the German market in 2022 with the opening of a store of around 300 square metres at the Westfield Hamburg-Überseequartier shopping centre. With this Berlin opening, it now operates two company-owned stores in the country. Globally, as at the end of 2024, the brand had a network of 396 stores, including company-owned and franchised locations, as well as an online presence in around 220 markets.

Financially, Oysho closed 2024 with turnover of 831 million euros, up 11.8% year on year. The Inditex conglomerate, which also owns Zara, Zara Home, Pull&Bear, Lefties, Stradivarius, Massimo Dutti and Bershka, recorded a 7.5% increase in turnover over the same period, reaching 38.632 billion euros. During the first nine months of the current financial year, the group chaired by Marta Ortega increased its sales by 2.7%, reaching 28.171 billion euros.

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BasicNet acquires American brand Sundek

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BasicNet acquires American brand Sundek


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December 4, 2025

BasicNet has made its second acquisition in the space of a month. After acquiring Woolrich, the Piedmont-based group, which also owns Sebago and K-Way, has brought another iconic American brand, Sundek, into its fold. In addition to the beachwear brand, the deal also involves 100% of Kickoff, the current holder and operator of Sundek, which is controlled by Winnie S.r.l.

Sundek

The enterprise value of the Kickoff group — which also includes Kickoff USA Inc., Kickoff SL and Kickoff France SAS — has been set at €33.5 million. After deducting the financial position — including bank debt, tax liabilities and amounts owed to the shareholder — the initial consideration for the transaction comes to approximately €10 million.

Completion of the transaction, which is not subject to conditions precedent, is expected by the end of December; this amount may nevertheless be subject to standard adjustments based on the final calculation of the net financial position.

“The group’s expansion trajectory continues, and acquisitions are a strategic focus; we will now concentrate on integrating these two companies and relaunching these two extraordinary brands. We welcome another historic American brand, with seventy years of history, deeply rooted in the culture and customs (in every sense of the term) of the Italian market and beyond. It’s a brand that we’ve always appreciated, that we have personally used and that, like others in our group, is recognisable from afar,” say BasicNet co-CEOs Lorenzo Boglione and Alessandro Boglione.

The initial consideration will be paid in full through the transfer of treasury shares already in the portfolio, valued at the average market price over the last six months (i.e., around 1386 million shares, valued at €7.22 each).

The treasury shares delivered by BasicNet to the counterparty, as part of the initial consideration, will be subject to a 36-month lock-up period from the date of completion of the acquisition, with partial releases from the second year onwards.

In addition to the initial consideration, one or two earn-outs — each amounting to €5 million, up to a total of €10 million — may also be payable by BasicNet if revenue thresholds for the Sundek brand are exceeded in any of the financial years after 2025 and up to the year ending 31 December 2030.

BasicNet has not taken on any new debt to finance the acquisition, but confirms that it plans to refinance the Kickoff group’s existing medium- and long-term facilities.

The Kickoff group, which closed the 2024 financial year with sales of €27.6 million and EBITDA of €6.8 million, has 27 single-brand stores in Italy, including eight outlets, as well as seven single-brand stores in Spain, France and the United States.

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