Armani Beauty launches flagship store in Mumbai

Armani Beauty has opened a flagship store in Mumbai’s Phoenix Palladium Mall to bring its full range of makeup, skincare, and fragrance collections to the city’s shoppers as the brand debuts its first-ever Diwali campaign in India.

The new Armani Beauty store has a striking red, white, and gold colour scheme and is designed to create an immersive shopping experience. The label extended its festive decorations throughout the mall to celebrate both its launch and the Diwali season.
 
“Armani beauty’s first Diwali campaign in India builds on its vision to be locally and culturally relevant, aiming for experiences beyond commerce for Indian consumer,” said Charles-Alexandre Boczmak, general manager at L’oreal International Distribution SAPMENA, in a press release. “This milestone unites the brand vision together with our local partners and underscores the brand’s commitment to staying current with the evolving trends and expectations of Indian consumers.”

Inside the new Armani Beauty store, shoppers can browse makeup products ranging from foundation to lipsticks and eyeshadows along with its ‘Crema Nera’ skincare collection. The Armani/ Privé Haute Couture Fragrances collection has a dedicated segment in the store and other scents are also available.

“Having inspired a transformative beauty movement in the country, we bring Armani’s first-ever Diwali campaign to India,” said Global SS Beauty Brands’ CEO Biju Kassim. “This milestone reflects our vision to take experiential beauty beyond commerce and into the community. It unites the iconic heritage of Armani with our valued local partnership with Phoenix Palladium, Mumbai. As brand-to-consumer conversations evolve, we remain aligned with these changing dynamics of the Indian consumer.”