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Macy’s is celebrating I.N.C.’s 40th anniversary, a moment that underscores the ready-to-wear brand’s legacy in fashion and trend. To mark this occasion, Macy’s partnered with award-winning Council of Fashion Designers of America (CFDA) designer, Christian Siriano, as Creative Director and Curator of its fall fashion collection. The collection celebrates decades of glamour, confidence and fashion authority, honoring the brand’s heritage while looking to its bright future. I.N.C. offers statement fashion trends, versatile wardrobe essentials and the best accessories of the season. The collection is now available on Macys.com, the Macy’s mobile app and in Macy’s stores nationwide.

“For 40 years, I.N.C. has been a cornerstone of Macy’s private brand portfolio, delivering the latest fashion designed to inspire and empower women,” said Emily Erusha-Hilleque, SVP of Private Brand, Design, and Trend at Macy’s. “To celebrate this milestone, we partnered with Christian, a true visionary whose designs celebrate individuality, inclusivity and bold expression. As we honor I.N.C.’s heritage, we are excited for our customers to experience this collection that celebrates fabulous style, trend and embraces the next chapter for the brand.”

Macy’s is marking I.N.C.’s 40th anniversary with a fall collection curated by CFDA award-winning designer Christian Siriano.
The collection blends heritage and modern style, featuring exclusive artwork, limited-edition T-shirts, customised blazers, and a couture dress for NYFW.
A campaign with top models and Herald Square displays highlight the launch, with proceeds from auctions benefitting charity.

Siriano has established himself as a tour de force in the fashion world since launching his eponymous collection in 2008, following his studies in London under Vivienne Westwood and Alexander McQueen. Siriano’s designs have been worn by today’s biggest names including Dr. Jill Biden, Michelle Obama, Kamala Harris, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Whoopi Goldberg, Julia Roberts, Jennifer Coolidge and more.

“Collaborating with Macy’s to celebrate 40 years of I.N.C. has been such a meaningful project,” said Siriano. “I.N.C. has played an iconic role in shaping fashion, and this collection is meant to honor that incredible legacy while also reimagining what modern, confident style can look like today. For me, it’s about curating pieces that empower individuality and bring joy to getting dressed.”

Capturing the spirit of this collaboration, Siriano designed an exclusive original artwork to be featured on limited-edition t-shirts, which are now available for purchase online and in select Macy’s stores. In celebration of 40 years of I.N.C., Siriano took 40 signature black blazers from the new collection, transforming each with his distinctive touch to create one-of-a-kind pieces that embody I.N.C.’s statement-making style. In addition, he created a unique couture dress which will be unveiled during New York Fashion Week (NYFW). Both the blazers and the couture dress will be auctioned in September with proceeds going to charity.

Siriano also stars in I.N.C.’s fall campaign alongside a dynamic group of models, including Candice Huffine, Daiane Sodré and Martha Hunt, who were selected for their individuality, presence and connection to the brand. Photographed by Alexi Lubomirski, the campaign will come to life across digital platforms, social media and select stores nationwide. Macy’s iconic Herald Square windows will also feature the collection and the one-of-a-kind blazers. Siriano will present his spring 2026 collection during NYFW on September 12. The show is sponsored by Macy’s and will be staged at the Herald Square flagship in New York City.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Debenhams is putting a major push behind the revival of its Designers at Debenhams project and on Thursday said it’s returning for AW25 and has been “reimagined for a new generation” with Ashish Gupta’s Ashish label.

The exclusive partnership with the Indian designer sees Ashish bringing “his signature maximalism to the AW25 Designers at Debenhams collection, delivering pieces that are equal parts statement-making and wearable”.

We’re told the line-up “celebrates glamour, playfulness, and individuality through hero designs that demand attention”. Included are “technicolour oversized coats in saturated rainbow faux furs… high-octane sequin slip dresses in fluid 90s-inspired silhouettes that fuse minimalism with high-shine drama, [and] psychedelic printed jersey dresses in swirling, hyper-bright patterns that blur retro nostalgia with contemporary street style”.

The collection debuted on the Debenhams webstore on Thursday, priced from £59.

Designers at Debenhams launched in the 1990s and was a hugely popular brand, as well as being a trailblazer in terms of designer collaborations with retailers at affordable prices.

It brought big names to the high street — including John Rocha, Julien Macdonald, Jasper Conran, Matthew Williamson, Henry Holland,Betty Jackson, Ben de Lisi and many more — and the concept continues to be popular today so reviving it as part of the overall Debenhams comeback makes good commercial sense.

Debenhams Group CEO Dan Finley, CEO, Debenhams Group says: “Designers at Debenhams was more than a range, it was a retail movement. It broke down barriers between luxury and the high street and created a blueprint the industry still follows today. Bringing it back isn’t just about nostalgia, it’s about taking the DNA that made it iconic and re-engineering it for how people shop, live, and dress now. Relaunching with Ashish a designer renowned for his unapologetic glamour, wit, and creativity, sets the perfect tone for this bold new era.”