Ashley Roberts is new face of George at Asda’s Gym Locker line

George at Asda has a new face (and body) for its newly-launched Gym Locker activewear collection. Celebrity broadcaster Ashley Roberts has been appointed to the role that unites her “love of fitness and fashion” with the “high-performance, affordable activewear designed for real life – in and out of the gym”.

The popular supermarket fashion brand announced the launch of the new sportswear label in October, “aiming to deliver performance without sacrificing comfort or style”.

The Gym Locker collection features a colour palette of forest green, chocolate, black and graphite, allowing for “coordinated looks or effortless mix-and-match styling”.

Designed to support every workout – from pilates and yoga to strength training and high-energy sessions – George at Asda stressed the range is “inclusive of all fitness levels, ages and body types, empowering wearers to feel confident and supported at every stage of their fitness journey”.

Hero pieces include the bestselling So Skin Legging and the So Power High-Waisted Legging.

Gym Locker, meanwhile, combines three key performance technologies ‘So Skin, So Power and So Sculpt’ to deliver premium technical features “typically found at a higher price point”.

Moisture-wicking fabrics “keep you dry during intense workouts, while breathable designs promote airflow to help you stay cool and comfortable”, it said.

Roberts said: “I’m all about comfort and being able to move freely without compromising on function or style – and the Gym Locker range delivers exactly that. It gives me the support I need for my workouts, and the split-hem leggings are a real favourite of mine. They’re so versatile.”

The collection is available in selected stores and online at George.com in sizes XS–XXL across womenswear and menswear, with prices starting from £12 for women’s crop tops and £7 for men’s T-shirts.