Bansk Group acquires majority stake in skincare brand Byoma

Bansk Group announced on Wednesday it has acquired a majority stake in affordable skincare brand Byoma. 

The New York-based consumer brands private investment firm acquired the Byoma stake from Yellow Wood Partners, a fellow private equity firm focused on consumer brands.

Terms of the transaction were not disclosed.

The Scottish skincare brand will continue to be helmed by founder and chief executive officer, Marc Elrick, following the transaction.

“Byoma was founded on the principle that most skin concerns originate from a compromised skin barrier. Therefore, we created Byoma to offer products specifically formulated to strengthen and maintain the skin barrier whilst delivering transformational results,” said Elrick, who launched the science-focused skincare brand in 2022.

“Over the past three years, we’ve developed strong, sustained momentum and have established Byoma as a key growth driver and top five skincare brand at leading retailers across markets while building trust and credibility with consumers. This transaction unlocks an accelerated growth trajectory in our journey. In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions. With Bansk’s deep expertise scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally.”

Byoma joins Bansk’s current investment folio, which includes fellow beauty brands Amika, Eva NYC, and Ethique.
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“Byoma is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community,” said Chris Kelly, senior partner at Bansk.

“In what can often be a sterile and confusing category for consumers, Byoma stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education. We’re excited to partner with Marc and the team to accelerate Byoma’s mission and bring its barrier-boosting formulas to even more consumers.”