Black Friday Is Coming, but These Deals Will Give You a Head Start

Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Falling on the Friday and Monday after Thanksgiving, it’s safe to expect Black Friday deals on thousands of items big and small. As always, the WIRED Reviews team will be scouring the internet to find truly good deals on items we’ve actually hand-tested and would recommend to a friend. While the official sales have not yet started, there are already some great early discounts on reliable gear. Find our favorites below.

Don’t miss our other recent deals roundups about the REI Holiday Sale, these Google Pixel deals, early Best Buy Black Friday deals, and the Home Depot Black Friday Sale.

Updated November 22, 2025: We’ve added 16 new deals to this post, removed any expired discounts, and ensured pricing accuracy throughout.

Featured in this article

The Best MacBook

Apple MacBook Air (13-inch, 2025)

Jump to Deal

The Best Bamboo Sheets

Cozy Earth Bamboo Sheet Set

Jump to Deal

Apple Watch SE 3 for $200 ($50 off)

Photograph: Adrienne So

The Apple Watch SE 3 is the best Apple Watch for most people. It has excellent value and most of the tracking metrics you’d want, like skin temperature sensing and sleep apnea notifications, in addition to common stats like steps, sleep, and workout efficacy. It doesn’t have blood oxygen or ECG capabilities, but we like the watchOS 26 operating system, the long-lasting battery, and the very affordable price tag.

Apple MacBook Air (13-inch, 2025) for $750 ($249 off)

The 2025 MacBook Air is the best MacBook on the market right now, and this price matches the best we’ve tracked (and is $50 lower than we’d seen up until this month). It can handle the tasks you’d expect, including multiple Google Chrome tabs with applications running in the background. It also has an upgraded 12-MP webcam and a few different ports, including a headphone jack. We do recommend going for upgraded unified memory if you’re a power user, and while it can handle some photo editing or other content creation, it’s probably not the best choice if you’ll be editing videos or other graphics-intensive tasks. But for just about anyone else, it’s worthwhile, especially at this price.

Nothing Ear (a) for $89 ($20 off)

Photograph: Parker Hall

These ultra-stylish earbuds are the very best on the market. The Nothing Ear (a) are on sale for this price relatively often, but it’s just $10 higher than the best we’ve tracked, and we’ve seen them sell out before when they do hit $79. The onboard touch controls and small, sleek charging case are nice, but the battery life and noise cancellation are nothing to sneeze at either.

Cozy Earth Bamboo Sheets for $216 ($92 off)

These decadent, soft sheets are silky, smooth, and slightly chilly when you first get into bed. WIRED reviewer and sheets expert Nena Farrell likens them to climbing in a puddle of melted butter—which sounds about as luxuriant and comfortable as falling asleep can possibly feel. They get warm in the night, so they’re especially nice to have during the cooler months of the year, and they’re deep enough to fit most mattresses. This deal is part of a larger sitewide sale at Cozy Earth—we also like its pajamas and slippers.

Netvue Birdfy Plastic Smart Bird Feeder for $100 ($100 off)

The best smart bird feeder goes on sale pretty often, but this time of year usually brings it to the lowest price we’ll see. Right now you can save on the base model without a solar panel (which you’d have to install separately anyway). It might be worth forking over the extra cash for a lifetime subscription to its AI-powered bird identification services, though there’s a chance those lifetime subscription models will get cheaper on Black Friday. Otherwise, the subscription costs $5 per month. The feeder is easy to set up and use, with a 1080p wide-angle camera and an easy-to-clean, IP65 water-resistant plastic housing.

Branch Ergonomic Chair Pro for $424 ($75 off)

WIRED Reviews editor Julian Chokkattu has tested dozens of office chairs over the years, and the Branch Ergonomic Chair Pro remains his top recommendation for most people. It’s accessibly priced—even more so thanks to this deal—and it offers a myriad of adjustable elements, from the armrests to the recline to the seat tilt. It’s supportive and well-built to boot. It’s very hard to beat for the money, especially right now.

Garmin Vivoactive 6 for $250 ($50 off)

Photograph: Adrienne So

Garmin’s Vivoactive 6 is the best Garmin watch for most people, and this price matches a low we’ve seen just a couple of times before. The entry-level tracker has onboard GPS, blood oxygen monitoring, and all the fitness metrics you’ll need, including those that Garmin is known for (such as Training Readiness). AI fitness insights are useful, but you’ll need a subscription to access them, though we don’t think it’s necessary if you don’t want to pay $70 per year for it.

TCL QM6K QLED TV for $498 ($150 off)

Photograph: Ryan Waniata

Our expert reviewers test gear all year long, and in their opinion, the TCL QM6K QLED is the best TV money can buy right now. This low price matches the best we’ve seen. It has balanced performance, with natural-looking colors and great black levels. It’s not the brightest on the market, but if you don’t need an ultra-bright TV, it should perform well. The gaming features, Google TV interface, and Google Assistant are icing on the cake. Just make sure to pair it with a soundbar, as the built-in speakers aren’t great.

Quince Premium Down Comforter for $160 ($40 off)

I’ve tested more than 10 different down comforters and down alternatives, and Quince remains my very favorite. It has that classic, crinkly, luxurious, fluffy quality that immediately leaves you feeling cozy. It’s loud enough to rustle pleasantly, but not so loud that it’ll disturb your partner if you shuffle around in your sleep. It’s also warm without being heavy, so you can use it year-round. It’s a very well-rounded pick that should suit you no matter your sleep style or climate.

The Best Deals From REI’s Holiday Sale

We have a complete guide to all the best deals in REI’s Holiday sale, but here are a few highlights.

Photograph: REI

REI Co-op 650 Down Jacket

Our favorite bargain three-season puffer jacket, the REI 650 down jacket is a cheap, packable option for those cold summits or stargazing on chilly nights. The stitched-through baffles mean this one isn’t as warm as non-stitched options, and is more susceptible to wind, but at this price, it’s worth buying. If you need something warmer, check out the Magma 850 below. —Scott Gilbertson

Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.