Bottega Veneta opens Harrods pop-up to celebrate Intrecciato

Kering’s Bottega Veneta has opened a month-long pop-up inside Harrods, London, celebrating the 50th anniversary of its signature Intrecciato weave.

Running until 2 October, the space focuses on both the traditional craft and experimentation of the label and introduces La Tavola, a new architectural concept modelled on the communal tables used in the label’s ateliers.

In fact, La Tavola is the centerpiece of the ground floor space where shoppers can find the brand’s bags, small leather goods, jewellery, and fragrances. La Tavola also includes drawers that hold materials used for the Intrecciato weave so that customers can get greater insight into the process.

Product-wise there are also pop-up exclusives such as stationery and keepsakes, as well as ready-to-wear and footwear. And acknowledging that this is a space in Harrods, many items come in the signature green for which the department store is known.

While not all the products available there are based on the Intrecciato weave, the space itself was completely built around the technique by the brand’s in-house team. For instance, furniture and fixtures (such as the shelves) in concrete and Italian walnut are arranged in an interlocking system. 

And the soft leather chairs in the pop-up feature an oversized version of the weave.

Meanwhile, shots from the label’s latest craft-focused campaign (taken by British photographer Jack Davison) can be seen as visitors enter the space.