Brazilian Natura finalises Avon sale but retains operations in Latin America

Brazilian cosmetics manufacturer Natura announced on Friday that it has completed the transaction to transfer control of Avon International to U.S.-based Regent LP, while retaining both the company’s operations and brand in Latin America, which is now its priority.

“The Avon brand in Latin America, including the economic rights and intellectual property, remains with Natura,” the company said in a statement.

Nor does the sale include Avon’s business in Russia.

The Brazilian company said the sale announced last September was completed on December 31.

At the time, the company said it would receive a token payment of one pound sterling for Avon International on completion.

Natura reaffirmed in Friday’s statement its commitment to provide Avon International with a secured credit facility of $25 million, which can be drawn until December 2026 and has a maturity of five years.

“The completion of the sale of Avon International represents a significant milestone in Natura’s efforts to streamline its operations and continue its strategy of focusing its core business on Latin America,” the statement added.

According to Natura’s latest quarterly results, the company’s performance in Brazil, Argentina and Mexico accounts for 85% of the group’s turnover.

Between January and September 2025, Natura posted losses of 1.881 billion reais (about $355.5 million or €307.5 million), 77.9% less than in the same period of 2024, according to the same report.

This result was attributed to “the slowdown in the beauty market in Brazil” from June 2025, which coincided with “a peak in operational instability in Argentina”, ultimately “overshadowing the recovery in Mexico.”