Fashion
Brother acquires automation division of Konrad Busche
Brother Internationale Industriemaschinen GmbH, a globally recognized leader in in- dustrial sewing, headquartered in Emmerich am Rhein, today announced the acquisition of the automation division of the long-established Konrad Busche GmbH & Co. KG. This strategic move strengthens Brother’s capabilities in industrial automation and further positions the company as a comprehensive partner for the manufacturing industry.
Brother Internationale Industriemaschinen GmbH has acquired the automation division of Konrad Busche GmbH & Co KG, enhancing its industrial automation capabilities.
The move aligns with Brother’s CS B2027 strategy to expand beyond apparel into non-apparel sectors, particularly automotive, combining global reach with Busche’s automation expertise.
Founded in 1950, Konrad Busche GmbH & Co. KG has long been recognized as a reliable and innovative provider of automation solutions, particularly for the automotive sector. By integrating Busche’s automation business, Brother combines its global experience in industrial manufacturing with Busche’s deep technological expertise in automation.
“This acquisition marks an important milestone in our strategic development,” said Jörg Haan, Managing Director of Brother Internationale Industriemaschinen GmbH. “The combination of Brother’s global presence and Busche’s proven expertise in automation creates significant added value for our customers worldwide.”
Under Brother’s ownership, Busche’s existing technologies and extensive know-how—especially in the automotive sector—will have optimal conditions to continue growing and to jointly set new standards in automation and sewing technology.
This acquisition represents a successful synergy between two trusted companies, which will now collaboratively develop tailored solutions for the manufacturing of tomorrow.
Strategic Background
As part of its mid-term strategy CS B2027 (fiscal years 2025–2027), the Brother Group aims to strengthen profitability and increase long-term corporate value by accelerating the transformation of its business portfolio. In the industrial sewing seg- ment, the Group is particularly focused on expanding the non-apparel sector as a core strategic pillar to generate stable profits and cash flow, with a specific emphasis on automotive applications such as airbags.
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Fibre2Fashion News Desk (HU)