Skincare brand Bubble has announced the appointment of Leighton Meester as its first-ever global brand ambassador.

Kicking off the partnership, the American actress, who shot to fame for her break out role as Blair in the hit television series “Gossip Girl”, star’s in Bubble’s first-ever 360 brand campaign, “Radical Joy”, described as a “bold, colorful celebration of skincare that doesn’t take itself too seriously,” according to a press release.

Meester will be featured across social, digital, out-of-home, and retail channels as part of the campaign-first.

“Bubble proves that skincare can be powerful without being overly complicated,” said Meester.

“Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine.”

Meester, aged 39, began acting in the late 1990s with guest roles on shows like “Law & Order”, “Veronica Mars”, “7th Heaven” and “House”.

Alongside Gossip Girl, which ran from 2007 to 2012, Meester also pursued music, forging a hit with Cobra Starship’s “Good Girls Go Bad” in 2009, before releasing her debut album “Heartstrings” in 2014.

More recently, the actress has lit up the silver screen, starred in the movie “Good Cop, Bad Cop”, and is set to feature in the romantic comedy “The Bodyguard”, slated for release in December.

“With Radical Joy, we’re showing that fun and high-performance skincare don’t have to be mutually exclusive,” said Shai Eisenman, founder and CEO of Bubble. 

“We’ve always believed that joyful, efficacious skincare should be for everyone, and that’s exactly what Leighton represents. She’s aspirational yet relatable, and brings this campaign to life in the most authentic way.”