Canada Goose sets up shop on Champs Élysée, aspires to become global luxury brand

On the other side of the Atlantic, Canada Goose has set up shop on France’s most famous shopping avenue, in a brand-new 300-square-metre boutique. Located at 71–73 Avenue des Champs Élysées, on the corner of Rue Lincoln, the space aims to be innovative, sitting at the crossroads of retail, art and the Canada Goose ethos.

Inaugurated at the end of October, the boutique features a metallic DJ set-up, two white sound bars, vases filled with plum hydrangeas, conifers and bulbs, and grey pouffes inspired by quilted jackets. Wood-panelled walls complement metal pedestals holding books and archives from the brand’s Canadian headquarters, displayed at the front of the boutique.

A tribute to the Inuit people, pioneers of the parka

Dubbed “Le Foyer”, this entrance was conceived as a transition between the bustle of the outside world and the brand’s world made tangible. The entire boutique is the result of the work of Anne-Rachel Schiffmann, an interior designer at the multidisciplinary Snøhetta studio, in collaboration with the brand. Another distinctive feature is an engraved wall by Inuit artist Ningiukulu Teevee, a tribute to the people behind the first parkas.

Elsewhere in the store, down jackets, jumpers, sweatshirts, sunglasses, trainers, cross-body bags, beanies and caps are arranged along the walls across two levels of the white, grey and wood-accented boutique. A few pieces are set out on tables, like samples.

International ambitions

Canada Goose’s presence in Paris is growing. As well as a presence at high-end retailers such as Galeries Lafayette, Printemps and La Samaritaine, the brand has established its creative atelier in the city. Led by Haider Ackermann, who joined in 2023, the atelier employs thirty people working on product design and development.

With this latest European milestone, the brand aims to become the first Canadian luxury house of truly global stature. At the end of November, the brand will also open a boutique in Milan on Corso Giacomo Matteotti. Beyond Europe, the Canadian company recently announced its goal of entering the Middle East market. Worldwide, Canada Goose now operates more than seventy directly operated stores, and 80% of its sales are direct-to-consumer.

A diversified and growing offering

Canada Goose, historically specialised in cold-weather clothing, is diversifying in response to climate change. Launched in 2015, its spring products such as fleeces, knitwear and garments are enjoying sustained annual growth. The brand also launched a line of eyewear in 2025.

Recently the subject of takeover rumours, Canada Goose remains within the Bain Capital fold, which holds a 60.5% stake.