Debenhams adds to fashion marketplace with launch of outerwear label Delta Roam

E-tail giant Debenhams Group has partnered with premium British outerwear company Delta Roam “to accelerate the brand’s expansion across the UK”.

It’s Delta Roam’s first national retail partnership and is an undeniably a strong one as Debenhams is one of the biggest UK retail names with a very wide reach. In fact, the link-up is one that puts it in front of millions of Debenhams customers across Britain, just ahead of the peak festive shopping period. 

Its initial launch on the Debenhams webstore includes the Beaufort long robe and the Cirrus short robe, with plans to add new products from the outdoor robe and rucksack collections in the future.

Debenhams said the move widens shopping choices for its customers and “underscores the success of the group’s marketplace model, ensuring shoppers can access both established brands and be the first to discover new products from emerging British labels”.

The group’s CEO Dan Finley said: “Delta Roam is a brand that captures the best of British style — quality, craftsmanship, and a genuine love of the outdoors. By being the first national retail partner for brands like [this], we can give our customers more to discover, while championing the next generation of British businesses.”