Fashion
Decathlon debuts in El Salvador
Published
December 8, 2025
French sporting goods retailer Decathlon is continuing its expansion across Latin America. The business has opened its first store in El Salvador, a large-format location at the Multiplaza shopping centre in the country’s capital San Salvador.
‘This country, known for its rich culture, its Pacific coastline ideal for surfing, and its growing passion for outdoor sports, represents a strategic and vibrant market for our mission,” said the business in a release. Decathlon also stated that it aims to “bring people together through sport to make wellbeing accessible for all.”
Decathlon’s expansion into Latin American markets has marked a milestone, boosting access to sports equipment across a range of disciplines. The business currently has a presence in Mexico, Colombia, Chile, Brazil, Panama, Costa Rica, and now El Salvador.
Latin America has become a highly attractive market for European and other international brands, with new market entries up by more than 30% over the past three years.
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