Dior launches Spring-Summer 2026 global campaign, shot by David Sims

Creative director Jonathan Anderson’s recoding of Dior’s archive is candidly and theatrically shot by David Sims in the brand’s new global campaign for Spring-Summer 2026. This season, Dior has gathered an eclectic cast with actors Greta Lee, Louis Garrel, and Paul Kircher, footballer Kylian Mbappé, and models Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck.

 
At once casual and theatrical, the campaign harnesses body language, ambience, and environment to share Anderson’s character-driven interpretation of Dior’s signature tailoring and nostalgic glamour. With a mix of colour and black and white images conceived as visual sketches, Sims highlights the garments’ architecture while creating a sense of calm.
 
Styled by Benjamin Bruno, the campaign presents Anderson’s fresh take on Dior’s design archive as a relaxed, wearable, and versatile wardrobe. Red carpet ready looks are shot with theatrical flair, giving the impression of an actor rehearsing for an upcoming role at home, while more casual ensembles mix textures to create a lived-in look.

 
Poppy Bartlett’s set design presents an aristocratic setting with parquet flooring, linens, boiserie, and eclectic yet minimalist furniture choices. The uncluttered backdrops are designed to keep the images concise and meaningful, encouraging the models’ personalities to do the talking.

“The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories,” announced the brand in a press release. “Style is how these individuals conduct themselves: the intuitive sense they have when their appearance feels right, and how they dress up each day to become a new character.”

 
The campaign also highlights Dior’s latest It bags, from the tassel-covered Lady Dior to the soft Dior Crunchy along with the Dior Cigale, featuring its signature mini bow, and the Diorly. Some new iterations of these handbags are given their own frame in the campaign, hanging from a music stand or casually placed on an ornate table.