Dior names Greta Lee as brand ambassador

Dior has named Greta Lee as its newest brand ambassador for the collections designed by Jonathan Anderson.

The American actress, acclaimed for her moving performance in Celine Song’s “Past Lives” and more recently in Kent Jones’ “Late Fame, has emerged as one of contemporary cinema’s most distinctive voices. Dior praised Lee’s “talent and instinctive elegance,” noting that this “inspiring new alliance resonates perfectly with the house’s ever-evolving creativity.”

Lee is the latest celebrity to be named a Dior ambassador since Anderson took the helm of the brand’s collections. Earlier this month, American actress Mikey Madison was announced in the same role, joining a roster of ambassadors that includes Anya Taylor-Joy, Jisoo, Anna Sawai, Camille Cottin, and Beatrice Borromeo.

The appointment highlights Anderson’s growing emphasis on connecting Dior to cinema. At this month’s Venice Film Festival, he dressed several stars — including Monica Barbaro, Alba Rohrwacher, and Mia Goth — in his first women’s designs for the house. Lee also appeared at the festival wearing multiple Dior looks.

Anderson joined Dior as creative director of women’s, men’s, and haute couture collections in late spring and presented his debut menswear show in Paris in June. His womenswear debut is set for October 1 during Paris Fashion Week.