Dior “reinvents” its Harrods, London, boutique

Dior has revamped its longstanding space inside luxury London department store Harrods with the boutique having now been extended.

The label has been present in the Knightsbridge store since 1949, which was a few years before the brand even opened its UK subsidiary.

The space now covers over 500 sq m and is “bathed in light and enhanced by an elegant, nuanced palette”.

The collections available there include the bags and jewellery as well as its shoes and ready-to-wear. And for the first time in London, “an exceptional range of evening dresses is also presented for a touch of extra distinction”. Plus there are two private suites for “exclusive consulting services”. 

The space has the House’s Versailles parquet flooring – reinvented in a ceramic version – that’s complemented by the Rosacea motif in front of a Colorama. The brand’s symbols “are reimagined as miniatures in a graphically striking, colourful composition”.

And echoing Christian Dior’s love of art, the boutique is adorned with works by Jim Lambie, Brandon Logan, Gabriel Hartley and Etienne Moyat, as well as featuring unique furniture designed by Frank Evennou, Andrea Salvetti and Alasdair Cooke. 

This year it will also add pieces from the Dior Lady Art project, “combining heritage and contemporary boldness through reinterpretations of the Lady Dior by international artists”.