Emporio Armani has named supermodel Kendall Jenner to be its new global fragrance ambassador, to feature in its next Power of You eau de parfum campaign, the fashion house and L’Oréal announced on Tuesday.

“Joining the Emporio Armani family was a total no-brainer. I’ve always loved that they empower you to just be who you are. The Power of You Eau de Parfum scent is everything- it’s magnetic, rich, and feels really sensual,” said Jenner, whose debut campaign will launch in February 2026.
 
Jenner, a model and entrepreneur whose work spans fashion, beauty, and business, first came to prominence on E!’s Keeping Up with the Kardashians back in 2007. She currently appears in The Kardashians on Hulu and Disney+.

Recognised as a world-renowned top model, Jenner’s career accelerated after a breakthrough at Marc Jacobs’ Fall 2014 show. She has since appeared on the covers of Vogue, Harper’s Bazaar, and Allure worldwide, and has walked for leading global fashion houses across couture, ready-to-wear, and lingerie.
 
“Jenner is a leading figure on the global fashion stage, uniting refined runway presence with disciplined entrepreneurial acumen. Her distinguished career, marked by headlining Haute Couture presentations, high-profile international campaigns, and the stewardship of her own brands has earned a loyal worldwide audience and the considered respect of industry leaders. Navigating with clarity across fashion, beauty, and business, she exemplifies a multifaceted talent defined by poise, consistency, and enduring impact,” said the house of Armani and L’Oréal, its global beauty licensor, in a joint release on Tuesday.
 
In 2023, Jenner became a global brand ambassador for L’Oréal Paris, serving in key makeup campaigns and reflecting the brand’s message of confidence and self-worth.
 
Beyond the runway, Jenner is the founder of 818 Tequila, an award-winning brand recognised with more than 30 international distinctions. Her commitment to responsible practice includes support for 1% for the Planet and a partnership with S.A.C.R.E.D. on the 818 Bricks Program, which transforms agave byproducts into sustainable building materials.
 
Jenner’s link-up with Armani sees her join a pantheon of beauties and great actors that has included Cate Blanchett, Aaron Taylor-Johnson, Sydney Sweeney, Nathalie Emmanuel, Nicholas Galitzine, Keith Powers, singer Jackson Wang, and model Madisin Rian.   
 
Away from the spotlight, Jenner is an avid equestrian who has competed in horseback riding competitions, a décor enthusiast with a refined eye for design, and a car lover who enjoys both the artistry and thrill of automotive culture, the release underlined.
 
Armani’s beauty range with L’Oréal is renowned for several iconic products: its Luminous Silk and Power Fabric foundation ranges, Vertigo Lift mascara, Eye Tint eyeshadow, liquid lipsticks Lip Maestro and Lip Maestro Satin, and Lip Power lipstick. The brand also encompasses men’s and women’s fragrance collections, among which are the iconic and refillable Acqua di Giò, Armani Code, Sì, and My Way, as well as the Haute Couture fragrance range Armani/Privé.
    
Armani’s longstanding commitment to environmental and social responsibility is embodied by the brand’s global water initiative Acqua for Life, which, since its inception in 2010, has focused on providing universal access to drinking water in water-scarce regions.  
 
To continue to enhance the brand’s relationship with the world of filmmaking, since 2018 Armani has served as official beauty sponsor of the Venice International Film Festival. Also among the brand’s film festival partnerships are the Berlin International Film Festival and the San Sebastian International Film Festival.