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Expanding sensory experiences in virtual environments | Computer Weekly

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Expanding sensory experiences in virtual environments | Computer Weekly


Human understanding and interactions lean heavily on our experiences with the real world that we are most used to and perfectly suited for. However, skill levels in interacting with digital information are a different issue, and various segments of the population feature widely different degrees of knowledge of how to use digital devices and content.

Comprehensively multisensory engagements marry extended reality (XR) and in real life (IRL) to create genuinely immersive experiences that allow us to perceive them as a true amalgamation of virtual and real worlds. They can also find use to create inclusive interactions for users whose disabilities can make it difficult to access commonplace computing technologies.

Truly multisensory environments require comprehensive technology approaches to address a variety of senses. This requirement creates new opportunities for developers of devices and applications, but also faces substantial hurdles for technological reasons, cost considerations and consumers’ readiness to engage with such environments. Many researchers and developers are taking up the challenge, and are working on a wide range of offerings to address human senses in more comprehensive ways than current applications allow for. 

Multisensory technologies are under investigation to expand the ways individuals can interact with digital and virtual applications. Multisensory interfaces and environments have been research and development topics for a long time. Olfactory, haptics and tactile interfaces are available, and even wind- and temperature-interface efforts exist.

Currently, these types of interfaces are relegated to niche applications or small market pockets. But virtual environments and novel technology approaches could result in diffusion of such applications to a wider range of users. Technological, cost and adoption issues exist, but first steps in creating multisensory engagements are under way.

Multisensory environments serve users by connecting in natural ways with virtual information and elements. But companies also can leverage multisensory approaches to create more meaningful – and impactful – connections with consumers and customers.

Paul Silcox, executive creative director at FutureBrand, a brand strategy and design company, believes that from gesture control to in-store design, and mixed, virtual and extended reality, “multisensory marketing is here to stay”. And a crucial aspect of multisensory engagement is the opportunity to make brands and products stand out in a world of visual overload. 

Sound and scents for brands

Sonic branding has been around for some time. After more than a quarter-century in use, Intel’s sound logo – the “Intel Inside” musical notes – is perhaps the example that comes to mind most readily. The logo manages to reach consumers if their eyes are focused somewhere else, or even if they are in a different room when watching TV, for example.

Sonic engagement is not new, but there are many more approaches emerging. Recently, a number of experimental sound applications have been launched, and there are many more senses brands – and applications – can make use of.

Smell is another sense that brands frequently leverage. Hotels, shops and entire franchises use scents to evoke a branded experience. Mood Media, an experiential media company, for example, helps clients to create emotional connections with scent marketing. The company is also working with immersive audiovisual solutions, “connecting physical and digital with integrated media for a seamless customer journey”.

For some showings of the movie Heretic, entertainment company A24 partnered with Joya Studio, which researches, develops and produces fragrances and scented objects. During a pivotal scene in the film, selected screenings featured scents that were pumped into the auditorium.

Silcox highlights super-additivity as an important aspect of multisensory branding. Engaging multiple senses simultaneously “is exponentially more powerful than the sum of their individual effects”.

Despite clear benefits, he also points to challenges – challenges that will apply to the entire category of XR-enhanced environments as they become more common. Just randomly embedding sensory effects will not result in desired outcomes – instead, developers will need to focus on “defining individual sensorial assets and bringing them together as a powerful suite for a clear purpose”.

Excitement about multisensory engagements will inevitably lead to designers bundling a smorgasbord of technologies simply because they can. But “it’s important to show restraint and use these tools in deliberate ways in order to avoid an empty, gimmick effect”.

Venues as experiential landscapes

Perhaps expectedly, music venues and events are exploring the use of multisensory sensations to increase the entertainment value. Since the autumn of 2023, the Sphere close to Las Vegas, Nevada, has established a showcase in modern entertainment.

The giant spherical venue features advanced sound systems such as directional sound and virtual acoustic environments, as well as many motion and environmental technologies. The costs were also tremendous, with a price sticker of more than $2bn, providing an understanding of how high the hurdles for wide diffusion are.

However, according to Brian Mirakian, senior principal at Populous, a design firm that focuses on the creation of experiential environments: “Tomorrow’s concerts are more than just performances; they are moments that immerse audiences in environments that engage all five senses, transforming live shows into unforgettable, multi-sensory journeys.”

He adds that “advancements in technology are enabling venues to integrate sensory elements” that require a design and planning process that can be challenging to translate to the many types of venues artists perform in.

Mirakian also cautions that the introduction of advanced technologies, including scents, motion and wind, comes with additional considerations. Creating immersive experiences “necessitates fine-tuning, a process that requires the expertise of those who know the venue to meld the artist’s vision with the venue’s specifications”.

Touch and go on haptics

There exist a wide range of interface technologies, such haptics and selected interfaces, and an obvious market exists for gaming applications, but there are challenges to expanding the use of haptic sensations to create immersive environments in real-world locations that add digital experiences. Marrying haptic sensations of digital interfaces meaningfully with real-world situations and activities is not a trivial task. Nevertheless, new applications are slowly emerging.

“As digital devices evolve, we’re at an exciting inflection point, with the likes of gaming consoles, headphones, smartwatches, fitness trackers and headsets incorporating more features, which will allow brands to develop truly immersive experiences,” says FutureBrand’s Silcox.

FutureBrand created a haptic logo for Mastercard, which uses distinctive haptic vibrations combined with a sonic logo to let customers feel their smartphones when shopping online or paying at shops’ payment terminals with the firm’s credit cards.

Meanwhile, researchers at Northwestern University developed a wearable device to create a “sophisticated variety of haptic sensations”. The device connects wirelessly to VR headsets or smartphones and offers the sensations of “vibrations, stretching, pressure, sliding and twisting”.

The device has a small form factor, attaches to the skin, and can easily be worn on the move. The researchers “envision their device eventually could enhance virtual experiences, help individuals with visual impairments navigate their surroundings, reproduce the feeling of different textures on flat screens for online shopping, provide tactile feedback for remote health care visits, and even enable people with hearing impairments to ‘feel’ music”.

The researchers also mention the use in applications where touch supports users with visual or hearing impairments, and other companies are focusing on related applications. OneCourt has developed a device that enables tactile sports broadcasts. The device resembles a tablet that outlines the game courts, and is described as “transforming gameplay into trackable vibrations”. The entrepreneurs created the offering to help visually impaired sports fans experience games.

Jerred Mace, the CEO and founder of OneCourt, says: “We’ve essentially developed a laptop-sized haptic display that’s capable of communicating dynamic information like sporting events through touch.”

The device is focused on sporting events, but similar services may find use in many more commercial applications to enhance immersive environments – and could support individuals with and without visual impairments. 

The long way for puzzle pieces to fall into place

New interface technologies can enable multisensory sensations that will elevate metaverse environments. Initial use cases exist in industrial, healthcare and entertainment markets, for instance. However, truly immersive environments will remain elusive in consumer markets for quite some time.

The long-term prospects look better. Touchscreens, app-supported stores and public venues also required time to diffuse, and are now almost ubiquitous.

For companies trying to leverage these new opportunities, the question remains what sensory technologies to bundle in what form factor. What is the right breadth and depth of multisensory sensations for what kind of applications, and for which consumer segments? Possible combinations are virtually limitless.

A better understanding of human interactions with virtual environments and digital objects will be crucial to drive commercial applications. As Silcox advises, “we need to ask what our end desired purpose or reaction is that we are looking to provoke”.

Martin Schwirn is a strategy and innovation consultant for Global 2000 companies, and the author of Small data, big disruptions: How to spot signals of change and manage uncertainty (ISBN 9781632651921).



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Anthropic Supply-Chain-Risk Designation Halted by Judge

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Anthropic Supply-Chain-Risk Designation Halted by Judge


Anthropic won a preliminary injunction barring the US Department of Defense from labeling it a supply-chain risk, potentially clearing the way for customers to resume working with the company. The ruling on Thursday by Rita Lin, a federal district judge in San Francisco, is a symbolic setback for the Pentagon and a significant boost for the generative AI company as it tries to preserve its business and reputation.

“Defendants’ designation of Anthropic as a ‘supply chain risk’ is likely both contrary to law and arbitrary and capricious,” Lin wrote in justifying the temporary relief. “The Department of War provides no legitimate basis to infer from Anthropic’s forthright insistence on usage restrictions that it might become a saboteur.”

Anthropic and the Pentagon did not immediately respond to requests to comment on the ruling.

The Department of Defense, which under Trump calls itself the Department of War, has relied on Anthropic’s Claude AI tools for writing sensitive documents and analyzing classified data over the past couple of years. But this month, it began pulling the plug on Claude after determining that Anthropic could not be trusted. Pentagon officials cited numerous instances in which Anthropic allegedly placed or sought to put usage restrictions on its technology that the Trump administration found unnecessary.

The administration ultimately issued several directives, including designating the company a supply-chain risk, which have had the effect of slowly halting Claude usage across the federal government and hurting Anthropic’s sales and public reputation. The company filed two lawsuits challenging the sanctions as unconstitutional. In a hearing on Tuesday, Lin said the government had appeared to illegally “cripple” and “punish” Anthropic.

Lin’s ruling on Thursday “restores the status quo” to February 27, before the directives were issued. “It does not bar any defendant from taking any lawful action that would have been available to it” on that date, she wrote. “For example, this order does not require the Department of War to use Anthropic’s products or services and does not prevent the Department of War from transitioning to other artificial intelligence providers, so long as those actions are consistent with applicable regulations, statutes, and constitutional provisions.”

The ruling suggests the Pentagon and other federal agencies are still free to cancel deals with Anthropic and ask contractors that integrate Claude into their own tools to stop doing so, but without citing the supply-chain-risk designation as the basis.

The immediate impact is unclear because Lin’s order won’t take effect for a week. And a federal appeals court in Washington, DC, has yet to rule on the second lawsuit Anthropic filed, which focuses on a different law under which the company was also barred from providing software to the military.

But Anthropic could use Lin’s ruling to demonstrate to some customers concerned about working with an industry pariah that the law may be on its side in the long run. Lin has not set a schedule to make a final ruling.



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How Trump’s Plot to Grab Iran’s Nuclear Fuel Would Actually Work

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How Trump’s Plot to Grab Iran’s Nuclear Fuel Would Actually Work


President Donald Trump and top defense officials are reportedly weighing whether to send ground troops to Iran in order to retrieve the country’s highly enriched uranium. However, the administration has shared little information about which troops would be deployed, how they would retrieve the nuclear material, or where the material would go next.

“People are going to have to go and get it,” secretary of state Marco Rubio said at a congressional briefing earlier this month, referring to the possible operation.

There are some indications that an operation is close on the horizon. On Tuesday, The Wall Street Journal reported that the Pentagon has imminent plans to deploy 3,000 brigade combat troops to the Middle East. (At the time of writing, the order has not been made.) The troops would come from the Army’s 82nd Airborne Division, which specializes in “joint forcible entry operations.” On Wednesday, Iran’s government rejected Trump’s 15-point plan to end the war, and White House press secretary Karoline Leavitt said that the president “is prepared to unleash hell” in Iran if a peace deal is not reached—a plan some lawmakers have reportedly expressed concern about.

Drawing from publicly available intelligence and their own experience, two experts outlined the likely contours of a ground operation targeting nuclear sites. They tell WIRED that any version of a ground operation would be incredibly complicated and pose a huge risk to the lives of American troops.

“I personally think a ground operation using special forces supported by a larger force is extremely, extremely risky and ultimately infeasible,” Spencer Faragasso, a senior research fellow at the Institute for Science and International Security, tells WIRED.

Nuclear Ambitions

Any version of the operation would likely take several weeks and involve simultaneous actions at multiple target locations that aren’t in close proximity to each other, the experts say. Jonathan Hackett, a former operations specialist for the Marines and the Defense Intelligence Agency, tells WIRED that as many as 10 locations could be targeted: the Isfahan, Arak, and Darkhovin research reactors; the Natanz, Fordow, and Parchin enrichment facilities; the Saghand, Chine, and Yazd mines; and the Bushehr power plant.

According to the International Atomic Energy Agency, Isfahan likely has the majority of the country’s 60 percent highly enriched uranium, which may be able to support a self-sustaining nuclear chain reaction, though weapon-grade material generally consists of 90 percent enriched uranium. Hackett says that the other two enrichment facilities may also have 60 percent highly enriched uranium, and that the power plant and all three research reactors may have 20 percent enriched uranium. Faragasso emphasizes that any such supplies deserve careful attention.

Hackett says that eight of the 10 sites—with the exception of Isfahan, which is likely intact underground, and “Pickaxe Mountain,” a relatively new enrichment facility near Natanz—were mostly or partially buried after last June’s air raids. Just before the war, Faragasso says, Iran backfilled the tunnel entrances to the Isfahan facility with dirt.

The riskiest version of a ground operation would involve American troops physically retrieving nuclear material. Hackett says that this material would be stored in the form of uranium hexafluoride gas inside “large cement vats.” Faragasso adds that it’s unclear how many of these vats may have been broken or damaged. At damaged sites, troops would have to bring excavators and heavy equipment capable of moving immense amounts of dirt to retrieve them

A comparatively less risky version of the operation would still necessitate ground troops, according to Hackett. However, it would primarily use air strikes to entomb nuclear material inside of their facilities. Ensuring that nuclear material is inaccessible in the short to medium term, Faragasso says, would entail destroying the entrances to underground facilities and ideally collapsing the facilities’ underground roofs.

Softening the Area

Hackett tells WIRED that based on his experience and all publicly available information, Trump’s negotiations with Iran are “probably a ruse” that buys time to move troops into place.

Hackett says that an operation would most likely begin with aerial bombardments in the areas surrounding the target sites. These bombers, he says, would likely be from the 82nd Airborne Division or the 11th or 31st Marine Expeditionary Units (MEU). The 11th MEU, a “rapid-response” force, and the 31st MEU, the only Marine unit continuously deployed abroad in strategic areas, have reportedly both been deployed to the Middle East.



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Amazon’s Spring Sale Is So-So, but Cadence Capsules Are a Bright Spot

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Amazon’s Spring Sale Is So-So, but Cadence Capsules Are a Bright Spot


The WIRED Reviews Team has been covering Amazon’s Big Spring Sale since it began at on Wednesday, and the overall deals have been … not great, honestly. So far, we’ve found decent markdowns on vacuums, smart bird feeders, and even an air fryer we love, but I just saw that Cadence Capsules, those colorful magnetic containers you may have seen on your social media pages, are 20 percent off. (For reference, the last time I saw them on sale, they were a measly 9 percent off.)

If you’re not familiar, they allow you to decant your full-sized personal care products you use at home—from shampoo and sunscreen to serums and pills—into a labeled, modular system of hexagonal containers that are leak-proof, dishwasher safe, and stick together magnetically in your bag or on a countertop. No more jumbled, travel-sized toiletries and leaky, mismatched bottles and tubes.

Cadence Capsules have garnered some grumbling online for being overly heavy or leaking, but I’ve been using them regularly for about a year—I discuss decanting your daily-use products in my guide to How to Pack Your Beauty Routine for Travel—and haven’t experienced any leaks. They do add weight if you’re trying to travel super-light, and because they’re magnetic, they will also stick to other metal items in your toiletry bag, like bobby pins or other hair accessories. This can be annoying, especially if you’re already feeling chaotic or in a hurry.

Otherwise, Capsules are modular, convenient, and make you feel supremely organized—magnetic, interchangeable inserts for the lids come with permanent labels like “shampoo,” “conditioner,” “cleanser,” and “moisturizer.” Maybe you love this; maybe you don’t. But at least if you buy on Amazon, you can choose which label genre you get (Haircare, Bodycare, Skincare, Daily Routine). If this just isn’t your jam, the Cadence website offers a set of seven that allows you to customize the color and lid label of each Capsule, but that set is not currently on sale.



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