Extreme Cashmere opens North America flagship in New York City

Extreme Cashmere has announced the opening of its first North American flagship store in New York City’s Soho district.

Located at 152 Mercer Street, the new Extreme Cashmere store was designed in collaboration with architect and designer Hidde Dijkstra and combines innovative retail design points with those of a luxurious home.

Taking inspiration from 20th-century modernism and a collector’s style, the interior features a mix of vintage and contemporary pieces sourced across Europe. Key pieces include a 1970s Italian coffee table and a sofa discovered at the Marché aux Puces in Paris, alongside Milo Baughman steel-frame chairs upholstered in poppy-printed fabric.

Inside, visitors will also find the brand’s gender-neutral fashion subtly stored in floor-to-ceiling closets, alongside lounge areas to relax and take in the store.

The New York City stores comes several months after the fashion brand opened its debut flagship store in its native Amsterdam in April this year.

“Building on the concept we developed in Amsterdam, we’re taking our very first flagship in New York to the next level, said Saskia Dijkstra, who founded Extreme Cashmere in 2016.

“This store is about time, and having the luxury of slowing down –
interacting genuinely with the brand and the garments, and truly considering what you buy.”