Fan Club opens London Designer Outlet pop-up for festive football season

Retailer Fan Club is to open a temporary store at Wembley’s London Designer Outlet (LDO) with a short-term lease allowing the football gifting specialist a 773 sq ft space across the festive season.

Created by parent Calendar Club, Fan Club is specialising in “authentic, officially licensed” merchandise from top Premier League and Scottish Premiership clubs, with each team having its own dedicated section. The offer will also include Christmas jumpers, branded footballs, and scarves.

Fan Club said it has grown to operate around 20 seasonal stores located across high streets and shopping centres across the UK and Ireland “far exceeding expectations over an extended two-year trial period”.

This new location at LDO will also be able to take advantage of nearby Wembley Stadium hosting upcoming men’s and women’s England internationals, as well as supporters drawn to stadium and museum tours. 

Claire Holmes, retail director at Calendar Club, said: “We thrive on sharing fans’ passion for football and their club and can’t wait to do this in such an iconic location.”

The short-term letting continues LDO’s run of leasing activity, which has seen it add key international brands Gap, New Era, and Columbia to its line-up in recent weeks.

Matt Slade, retail director at operator Quintain, said: “The introduction of Fan Club is a great addition to our line-up during the busy Black Friday and Christmas period. The brand has had huge success across the country over the past couple of years and its wide array of products will really appeal to our unique shopper audience.”