Farm Rio launches festive ‘hot or cold’ campaign, adds Carnaby Street installation

Do you prefer your Christmas in a hot or cold climate? No bother, Farm Rio has both covered with its Holiday Season 2025 campaign.

‘Glad to be together, wherever you celebrate’ is the philosophy behind the fashion retailer’s global campaign “that unites both hemispheres in one vibrant ‘cheers’”!

The campaign fits in well with the brand’s “passion for culture in all its forms” ethos, “design[ing] clothing for life’s happiest moments… that moves effortlessly from sand to snow, from creative winter layers to the ease of summer warmth”.

Set between Rio de Janeiro’s Ipanema beach and Europe’s Alps, the campaign “plays with contrasts, remixing local traditions and celebrating the joyful, festive maximalism that defines the season”. 

New York, Paris, and London appear as key destinations, each unveiling a limited-edition printed tote bag and T-shirt as “colourful souvenirs of this global spirit”. 

But this isn’t all. At the heart of the season campaign is The Farm Rio Gift Shop, a one-stop shop offering over 100 gift ideas including “everything you need for everyone you love”, from bags, scarves, homewares, to cards and mugs.

To complete the season, the brand recently launched its Holiday Capsule featuring “sleek tailoring, bodycon silhouettes, and glossy fabrics featured across bold rose prints and 3D embellishments.

To celebrate the season, selected store windows, including London’s Carnaby Street, also feature luminous installations in partnership with Pirilampos do Planeta co-design project, committed to responsible socio-environmental practices.