Fashion
Fashion brand OVS opens flagship store in Delhi’s pacific mall
Ahead of the official store opening, a ribbon-cutting ceremony was held in front of a cheerful crowd of customers eagerly waiting to step inside. The first 100 shoppers received exclusive gifts, including a gift hamper on purchases of INR 6,000 or more.
Italian fashion brand OVS has debuted in India with a 9,000 square feet flagship store at Pacific Mall, Tagore Garden, Delhi.
The launch featured a ribbon-cutting ceremony, exclusive gifts for early shoppers, and a pop-up tram-themed installation previewing OVS’ Italian style.
The brand aims to blend Italian design, affordability, and sustainability for fashion-conscious Indian consumers.
Spread across 9,000 sq. ft., the new OVS store drew a strong turnout of Delhi shoppers and fashion enthusiasts, who explored the brand’s diverse collections for the first time. From everyday essentials to statement pieces, the store reflects OVS’ mission of making Italian design, modern style, and trend-forward fashion accessible to all.
Ahead of the store launch, OVS unveiled an exclusive pop-up installation inside the mall from 20th September to 21st October designed to offer shoppers a first-hand preview of the brand’s Italian style and design sensibilities. Styled like a vibrant European tram, the experiential space showcased curated apparel from OVS’ latest collections, allowing visitors to interact with the brand and get a sense of its quality and aesthetic.
Reflecting on the global significance of this launch, Carmine Di Virgilio, Global Chief Retail Officer, OVS, said, “India is one of the world’s most exciting fashion markets, and we’re thrilled to bring OVS here. With our blend of Italian design, affordability, and sustainability, we aim to offer style that’s accessible and meaningful. ‘Love People, Not Labels’ is at the heart of what we do, celebrating individuality and connecting authentically with our customers. This launch is an important milestone in our international growth journey and underlines our commitment to serving fashion-forward customers across diverse markets.”
Mr. Sundeep Chugh, Managing Director, OVS India added, “The overwhelming response to our debut in Delhi is a testament to the city’s appetite for international fashion experiences. Our flagship store offers a modern, seamless shopping experience that reflects our Italian roots while catering to the tastes of Indian consumers. OVS will quickly become a trusted name for those who seek quality, style, and value, all under one roof.”
Inside the new store, shoppers can discover an extensive range of offerings, from everyday essentials to premium collections such as OVS mainline, PIOMBO, B.Angel, Les Copains, Utopja, Altavia and BST. Each collection is thoughtfully designed and developed by the OVS design team, combining modern aesthetics with high-quality fabrics to meet the evolving preferences of style-conscious Indian consumers.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Renewable energy uptake grows, but textile decarbonisation lags
Despite rising renewable installations, global textile decarbonisation remains slow and uneven.
Coal-heavy thermal processes, especially in large tier-2 facilities, continue to dominate emissions, while renewables still form a small share of total energy use.
Progress hinges on accelerating coal exit, electrification, and targeted action in high-impact facilities.
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Fashion
India’s Arvind Fashions posts strong Q3 FY26 as revenue jumps 14.5%
Arvind Fashions Limited has reported strong Q3 FY26 performance, with revenue rising 14.5 per cent YoY to ₹1,377 crore (~$149.6 million), driven by robust direct-to-consumer growth.
EBITDA increased 18 per cent, with margin expansion to 14.2 per cent.
Retail like-to-like grew 8.2 per cent, online B2C nearly 50 per cent, while nine-month revenues reached ₹3,901 crore (~$424 million).
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Fashion
India Budget signals manufacturing depth & cluster-led textile growth
From a global sourcing and export perspective, Sanjay Jain, Group CEO of PDS Ltd, welcomed the integrated vision outlined in the Budget. “As a sector that provides direct employment to over 45 million people and supports nearly 100 million livelihoods indirectly, these measures are both timely and impactful,” he said. Jain highlighted the thrust on public capital expenditure, champion MSMEs, Samarth 2.0 and Tex-Eco, adding that PM MITRA parks and cluster modernisation will help reduce import dependence and strengthen MMF apparel and technical textiles. “This Budget reinforces confidence in India’s journey towards becoming a globally integrated, high-quality manufacturing hub,” he said.
Highlighting supply-chain realignments, Priyavrata Mafatlal, vice-chairman of Arvind Mafatlal Group and MD of Mafatlal Industries, said the Budget improves planning visibility for manufacturers. “The thrust on fibre supply, scale and value addition will help stabilise input costs, improve margins and enable positive investment decisions,” he said. Mafatlal also welcomed the focus on skilling aligned with automation, digitalisation and AI, calling it essential to bridge the industry’s employability gap.
India’s textile and apparel industry views the Budget 2026–27 as a strategic signal focused on manufacturing depth, MSME-led growth and long-term competitiveness rather than headline announcements.
Industry leaders highlighted cluster revival, MSME financing, skilling and sustainability as key positives, while flagging unresolved concerns around power costs and fibre competitiveness.
Gautam Ganeriwal, executive director of Sitaram Spinners Pvt Ltd, said the Budget reflects learning from ground realities. “Every Budget needs to be read not for announcements, but for intent. From a textile industry lens, today’s Budget carries a clear signal: India wants manufacturing depth, not just manufacturing headlines,” he said. Ganeriwal highlighted the Integrated Programme for Textiles, revival of 200 legacy clusters, strengthened MSME finance through TReDS, and professional support via Corporate Mitras as meaningful interventions. However, he noted that cost competitiveness remains unresolved, citing power tariffs, cross-subsidies and fibre cost distortions, while calling for the removal of import duty on cotton and MMF raw materials.
From a policy and advisory lens, Kanishk Maheshwari, co-founder and MD of Primus Partners, said textiles have emerged as a spotlight sector. “The focus on modernised infrastructure and skill upgradation will provide a significant boost to foreign investments and link indigenous textile units to global value chains,” he said.
MSME-focused reforms were another major theme. Rohit Mahajan, founder and managing partner of Plutos ONE, said the ₹10,000 crore MSME Growth Fund marks a decisive shift from subsidies to scale-led competitiveness. “The integration of GeM with TReDS and the move to make receivables tradable as asset-backed securities directly address working capital challenges and lower the cost of capital for MSMEs,” he said, adding that such reforms will support tariff-resilient, export-ready enterprises.
Echoing long-term optimism, Nitin Jain, founder of Ivyn, said the revival of 2,000 clusters, creation of the MSME growth fund and establishment of mega textile parks signal sustained commitment. “These measures will modernise the textile and garment ecosystem, enabling scale, innovation and global competitiveness,” he said.
Industry stakeholders said that while the Budget sets a strong structural direction for textiles, garments and MSMEs, effective implementation, power-sector reforms and fibre cost competitiveness will be critical to translating intent into sustained growth.
New-age D2C fashion brands have welcomed the Budget, saying its export-oriented measures, cluster modernisation and sustainability focus create a stronger foundation for Indian brands looking to scale globally while building value-added manufacturing at home. Siddharth Dungarwal, founder of Snitch, said the Budget takes a decisive step towards positioning India as a global textile and apparel powerhouse. “The focus on export enablement, duty rationalisation for leather and synthetic goods, and the removal of the courier export value cap will significantly benefit brands and manufacturers looking to scale internationally,” he said.
Dungarwal added that the integrated policy approach covering fibres, skilling, cluster modernisation, sustainability and technical textiles reflects a long-term vision for the sector. “For new-age D2C brands and exporters, this Budget creates the right foundation to compete globally while building value-added manufacturing capabilities in India,” he said.
From the perspective of women-led D2C businesses, Tejasvi Madan, founder of Beyond Bound, said the Budget could go further in addressing the specific needs of emerging fashion exporters. She called for a dedicated export-readiness programme for D2C fashion brands, faster GST refunds and duty drawback timelines, and simplified cross-border payment and forex compliance.
Madan also highlighted the need for special credit lines and incubation support for women-founded apparel start-ups, along with plug-and-play shared manufacturing facilities and capital subsidies for flexible, small-batch production. “Incentives for sustainable and circular fashion, R&D support for next-generation fabrics, modern skilling for athleisure and technical apparel, and a ‘Made in India Activewear’ global branding mission would significantly accelerate responsible growth,” she said.
Industry observers said the Budget’s export facilitation measures and manufacturing-led focus provide momentum for India’s fast-growing D2C fashion ecosystem, while targeted policy refinements could further help home-grown brands compete in global markets.
Fibre2Fashion News Desk (KUL)
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