Fashion
Fendi opens bigger Harrods womenswear boutique mixing modernity and tradition
Published
October 23, 2025
Fendi has expanded and upgraded its ready-to-wear boutique in luxury department store Harrods in London’s Knightsbridge. The permanent space is part of the Women’s Superbrands selection on the first floor of the famous store.
The new version increases the label’s original footprint on the floor by 50 sq m, for a total of 175 sq m and the company said it’s “an expression of Fendi’s timeless DNA: one of both modernity and tradition, whereby past informs future and craftsmanship is celebrated”.
So what do we find in the new space? Its divided between three rooms and features a comprehensive curation of women’s ready-to-wear and accessories, including the all-important handbags. The company also said its “architectural essence is drawn from Fendi’s native Rome, with references to the city’s topography emerging in Palladiana flooring in Travertino Ascoli and Giallo Valencia marble, Calce Romana walls and columnar details; the latter reimagining the city’s ancient architecture in contemporary style”.
The main room contains the design’s centrepiece: a monumental artwork by French sculptor and ceramicist Olivia Cognet, comprising a totemic column in her signature bas ceramics. We’re told it translates the tenets of mid-century modernism in contemporary style.
A second room is intended to be more intimate and has a lush, carpeted floor and natural-toned walls, while the displays of ready to wear “evoke the anastylosis concept, where decorative elements comprise columnar displays in handmade glass, ribbed Travertine and Rosso Lepanto marble”.
A final VIP Salon can be accessed via a disguised passageway from the boutique’s exterior, ensuring privacy. It features undulating walls designed to simulate the movement of leather. When not in use as a VIP space, the room can be opened to display further clothing and accessories from the collections.
And the exterior features a distinctive ribbed facade and an additional two window displays that “capture the renovated boutique’s sense of scale”.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
October 23, 2025
True Religion has unveiled its 2025 holiday campaign, fronted by Grammy Award–winning artist, entrepreneur, and philanthropist Ciara.
Dubbed “Wrapped in True”, the campaign shines a spotlight on women redefining success across industries, from fashion and sports to business and culture.
Joining Ciara in the campaign are model and real estate agent Nicole Anderson, former professional tennis player Ayan Broomfield, Detroit-born rapper, actress and entrepreneur Kash Doll, entrepreneur Mahogany Jones, and activewear brand founder Alisah Washington—five women who each embody True Religion’s ethos of self-expression and confidence.
“We couldn’t imagine a better partner for this campaign than Ciara, who embodies the essence of True Religion by inspiring others to own their presence, speak through style and lead with confidence,” said Kristen D’Arcy, chief marketing officer and head of digital growth at True Religion.
“We also celebrate the other powerhouse women leading this campaign—the creators, entrepreneurs and athletes who unapologetically express themselves and use their platforms to embolden others, build community and drive culture forward.”
The campaign features puffer jackets, velour sets with faux fur trim, fuzzy sweaters, activewear, and party-ready bustier tops, alongside collegiate-inspired pieces such as varsity jackets and graphic polos with signature detailing.
It spans digital, video, social media, streaming audio, OOH, and experiential activations, including a Team True college campus tour across the U.S. and the brand’s drone show debut at major NCAA college football games this fall.
“Partnering with True Religion on Wrapped in True felt like a natural fit because this campaign celebrates multi-hyphenate, successful women who are defining culture,” said Ciara. “The brand truly understands the power of not limiting yourself to one role, and that’s what I strive to embody every day.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
October 23, 2025
Canadian luxury brand Mackage unveiled on Thursday its Core 2025 campaign, starring actor Matt Bomer and supermodel Stella Maxwell.
The campaign pays tribute to the silhouettes and craftsmanship that have defined the label for more than 25 years. Photographed in Los Angeles, Bomer and Maxwell are paired with a cast of symbolic animals—an owl, a falcon, an indigo snake, and two Dobermans—each representing an element of Mackage’s design ethos: wisdom, precision, protection, and dedication. Together, they embody the brand’s guiding philosophy, “Aesthetics That Protect.”
“Our Core collection celebrates the styles that define us,” said Mackage CEO Tanya Golesic. “These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design. It’s about returning to what makes Mackage unique and elevating it further.”
The collection revisits the brand’s most recognizable icons, including the Adali coat and the Dixon down bomber. It also introduces new iterations that expand the brand’s design universe, such as the Calina, a chevron-quilted down maxi coat with a belted waist; the Gael, a double-breasted leather trench; and the Skai, a 3-in-1 tailored wool men’s coat with a removable bib for versatility.
“This is a tribute to Mackage’s enduring vision, designs that have defined style for more than 25 years and continue to resonate today,” said Maxwell.
“In both fashion and acting, staying relevant means evolving while holding onto what defines you,” added Bomer. “This campaign reflects Mackage’s ability to do exactly that.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
October 23, 2025
Who’s providing consumers with the best high-quality product information, luxury brand websites or artificial intelligence (AI) agents? Well both, actually, according to a new report, “signifying how UK shoppers now search for and discover products”.
It appears the two channels are running almost neck and neck (68% for brands, 67% for AI), according product experience (PX) company Akeneo. It cited AI assistants such as Chat GPT and Amazon’s generative AI-powered shopping assistant, Rufus, “for accurate and detailed product information”.
Its findings also “signal a growing shift in shopper expectations with UK consumers demanding detailed content and highlighting how poor product information now comes with significant commercial risk”.
Indeed, 70% of shoppers say they would switch to an alternative product if the information provided was insufficient, and 65% admit they would abandon a purchase entirely.
Also, 68% say they would stop buying from a business altogether if they lost trust following a poor product content experience.
When it comes to product information quality, British shoppers favour high-touch digital environments and AI-powered discovery tools over traditional in-store or social commerce channels.
Further research from digital presence platform Yext reports 40% of UK consumers now use AI search tools at least once a day “to discover, evaluate and choose the brands they shop with”.
It noted that, post-Covid and amid falling global demand, “luxury brands have significantly invested in delivering content-rich, immersive digital experiences to drive conversions for high-priced items”.
When asked to rank the quality of product information across various retail channels, luxury retailer websites and AI agents ranked highest, ahead of online marketplaces and mobile apps (52%), rental sales platforms (46%), luxury stores (45%) and general physical retail (43%). Some 40% of respondents said retailer websites provided the best quality product information falling to 38% for social commerce channels.
Romain Fouache, CEO at Akeneo, said: “AI is fundamentally transforming the way consumers discover and shop for products. Instead of relying solely on search engines or traditional channels, shoppers are increasingly turning to intelligent agents and virtual assistants to guide their decisions.
“This shift presents a major opportunity — and a challenge — for brands, manufacturers, distributors and retailers. If your product information isn’t accurate, structured, enriched, and optimised for AI, you simply won’t be found.”
Copyright © 2025 FashionNetwork.com All rights reserved.
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